How Google Search WorksUNDERSTANDING GOOGLE SEARCH AND ITS LIMITLESS POTENTIAL TO GROW YOUR BUSINESS

Jenille Cristy MaidoSearch Engine Marketing SpecialistMavericks Web Marketing & Solutions

Why we need to understand how Google Search works?

Google has an immeasurable influence in the internet marketing

world. And your first step to success, you need to be visible. That’s why we

need to understand how Google search works.

HOW GOOGLE SEARCH WORKS?

CrawlingIndexing

Serving Results

THE CHALLENGE: BE VISIBLE IN SEARCH

THE SOLUTION: SEO

ON PAGE FACTORS

On-Page factors are the aspects of a given web page that influence search engine

ranking.

ONPAGE SEO BEST PRACTICES

Keywords:Should appear in the title and URL.It should be directly adjacent to your content.Should appear more than once in your content. (You can use synonyms.)

Tools: Google Webmaster ToolsGoogle Keyword PlannerGoogle AutocompleteGoogle Trends

Content and Website Interface:Follow Webmaster Guidelines.Content that is original and provides value to users.Make your website unique, valuable, or engaging.Make your website stand out from others in your field.Make pages primarily for users, not for search engines.

Tools: Google Webmaster ToolsGoogle Keyword PlannerGoogle Autocomplete

ONPAGE SEO BEST PRACTICES

Off page SEO refers to techniques used to improve the position of a website in

the search engine results page (SERPs). It covers activity that takes place

elsewhere.

OFFPAGE SEO FACTORS

HOW YOUR WEBSITE APPEARS IN GOOGLE SEARCH

www.maverickswebsolutions.com

Mavericks is a collaborative team of online professionals with years of experience and exposure to various work such as search engine

optimization, content writing, social media marketing, and website development. We have been helping businesses establish, manage and

promote their brands on the internet.

Follow us!