how happy or unhappy are you at the moment with regard to ... · to what extent, if at all, do the...
TRANSCRIPT
![Page 1: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/1.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 642 663 22% 27% 20% 20% 19% 24% 16% 29% 25% 26% 19% 19% 27% 19% 22% 22% 23% 23% 24%
Fairly happy 1372 1405 48% 49% 46% 45% 48% 43% 56% 43% 47% 51% 47% 50% 46% 44% 46% 55% 48% 50% 43%
Neither 312 313 11% 8% 14% 9% 9% 14% 10% 7% 17% 9% 9% 12% 11% 13% 14% 10% 10% 8% 15%
Fairly unhappy 319 301 11% 11% 12% 15% 15% 11% 9% 13% 5% 8% 15% 10% 9% 14% 10% 8% 12% 11% 9%
Very unhappy 185 164 6% 5% 7% 9% 8% 6% 8% 5% 5% 4% 8% 7% 5% 7% 8% 6% 4% 7% 8%
Not applicable 52 37 2% 1% 2% 3% 1% 3% 1% 2% 1% 4% 2% 2% 2% 4% 0% 0% 4% 1% 1%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 642 663 22% 24% 24% 22% 23% 26% 23% 25% 20% 28% 19% 18% 25% 23% 15% 17%
Fairly happy 1372 1405 48% 54% 48% 59% 38% 51% 43% 47% 51% 40% 48% 43% 42% 52% 51% 46%
Neither 312 313 11% 7% 13% 3% 20% 13% 10% 14% 10% 7% 6% 18% 10% 8% 16% 7%
Fairly unhappy 319 301 11% 10% 8% 11% 8% 8% 15% 9% 14% 13% 14% 11% 12% 10% 8% 13%
Very unhappy 185 164 6% 5% 5% 3% 10% 2% 6% 5% 6% 8% 4% 9% 4% 5% 9% 16%
Not applicable 52 37 2% 0% 1% 2% 0% 0% 3% 0% 0% 3% 9% 1% 7% 3% 1% 0%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 642 663 22% 24% 21% 24% 22% 23% 22%
Fairly happy 1372 1405 48% 48% 48% 48% 47% 45% 50%
Neither 312 313 11% 9% 12% 12% 10% 12% 10%
Fairly unhappy 319 301 11% 11% 11% 7% 13% 10% 12%
Very unhappy 185 164 6% 6% 7% 6% 7% 7% 6%
Not applicable 52 37 2% 2% 1% 2% 2% 2% 1%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to your life in general?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 2: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/2.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 1381 1383 48% 52% 47% 50% 44% 46% 42% 53% 50% 56% 47% 43% 52% 45% 47% 61% 49% 48% 45%
Fairly happy 1101 1131 38% 37% 38% 33% 41% 43% 44% 33% 37% 30% 38% 43% 34% 35% 33% 29% 39% 40% 42%
Neither 185 162 6% 5% 6% 6% 7% 7% 6% 9% 6% 1% 7% 6% 6% 8% 14% 8% 4% 5% 6%
Fairly unhappy 122 117 4% 4% 4% 4% 4% 3% 5% 3% 3% 9% 4% 4% 4% 8% 5% 0% 3% 5% 2%
Very unhappy 53 53 2% 1% 3% 5% 1% 1% 2% 2% 2% 0% 3% 1% 2% 2% 0% 0% 2% 2% 3%
Not applicable 42 37 1% 2% 1% 2% 2% 1% 1% 1% 1% 3% 2% 1% 1% 1% 1% 1% 1% 2% 2%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 1381 1383 48% 58% 46% 54% 46% 47% 49% 42% 47% 52% 55% 38% 45% 55% 41% 47%
Fairly happy 1101 1131 38% 31% 37% 37% 37% 44% 38% 47% 43% 36% 30% 37% 36% 28% 45% 38%
Neither 185 162 6% 8% 7% 3% 11% 4% 9% 5% 3% 5% 6% 16% 2% 7% 6% 5%
Fairly unhappy 122 117 4% 2% 7% 2% 4% 5% 2% 4% 3% 4% 3% 1% 14% 4% 4% 6%
Very unhappy 53 53 2% 2% 1% 2% 1% 0% 1% 1% 4% 2% 1% 3% 0% 2% 3% 3%
Not applicable 42 37 1% 0% 3% 1% 0% 0% 1% 1% 1% 1% 5% 3% 3% 4% 0% 1%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 1381 1383 48% 51% 46% 49% 47% 49% 47%
Fairly happy 1101 1131 38% 35% 42% 41% 37% 36% 41%
Neither 185 162 6% 6% 5% 5% 7% 6% 7%
Fairly unhappy 122 117 4% 5% 4% 2% 5% 5% 3%
Very unhappy 53 53 2% 1% 3% 1% 2% 2% 2%
Not applicable 42 37 1% 2% 1% 1% 1% 2% 1%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to your family and friends?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 3: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/3.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 315 333 11% 15% 8% 7% 9% 7% 8% 14% 14% 21% 8% 8% 15% 9% 6% 8% 12% 14% 9%
Fairly happy 1243 1284 43% 48% 39% 38% 37% 39% 46% 43% 54% 46% 37% 43% 48% 40% 50% 53% 40% 41% 47%
Neither 358 396 12% 10% 13% 12% 16% 11% 13% 14% 10% 8% 14% 12% 11% 10% 11% 15% 14% 12% 13%
Fairly unhappy 564 550 20% 19% 21% 21% 25% 24% 20% 17% 16% 9% 23% 22% 15% 26% 14% 18% 19% 19% 18%
Very unhappy 353 293 12% 6% 17% 21% 12% 19% 10% 9% 7% 12% 15% 14% 9% 13% 17% 6% 10% 14% 12%
Not applicable 50 27 2% 1% 1% 2% 1% 0% 2% 4% 0% 4% 1% 1% 3% 2% 2% 0% 4% 1% 2%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 315 333 11% 13% 9% 19% 9% 19% 11% 11% 5% 7% 9% 9% 13% 16% 9% 9%
Fairly happy 1243 1284 43% 48% 48% 45% 42% 51% 40% 48% 41% 34% 33% 37% 38% 51% 52% 37%
Neither 358 396 12% 5% 12% 14% 11% 9% 13% 10% 20% 15% 9% 13% 15% 12% 10% 12%
Fairly unhappy 564 550 20% 23% 20% 16% 19% 16% 27% 17% 20% 23% 22% 28% 14% 9% 12% 22%
Very unhappy 353 293 12% 12% 11% 5% 19% 5% 5% 10% 14% 21% 21% 13% 13% 11% 13% 19%
Not applicable 50 27 2% 0% 0% 0% 0% 1% 4% 3% 0% 0% 6% 0% 7% 1% 5% 0%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 315 333 11% 13% 10% 11% 11% 11% 11%
Fairly happy 1243 1284 43% 45% 44% 50% 40% 41% 45%
Neither 358 396 12% 12% 13% 12% 13% 12% 13%
Fairly unhappy 564 550 20% 18% 20% 17% 21% 19% 20%
Very unhappy 353 293 12% 10% 12% 8% 14% 15% 9%
Not applicable 50 27 2% 2% 1% 2% 2% 2% 2%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to your finances?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 4: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/4.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 458 479 16% 18% 15% 19% 17% 15% 15% 18% 15% 8% 18% 15% 15% 13% 20% 12% 16% 17% 15%
Fairly happy 970 962 34% 34% 33% 43% 37% 41% 40% 32% 21% 15% 39% 40% 25% 38% 26% 45% 32% 30% 37%
Neither 425 386 15% 10% 16% 12% 18% 14% 15% 14% 15% 16% 15% 14% 15% 14% 19% 14% 13% 15% 15%
Fairly unhappy 329 308 11% 12% 13% 10% 15% 13% 12% 13% 9% 2% 13% 12% 9% 11% 11% 12% 13% 11% 10%
Very unhappy 163 133 6% 3% 6% 8% 5% 10% 7% 4% 4% 0% 6% 8% 3% 8% 3% 7% 5% 5% 5%
Not applicable 539 615 19% 23% 18% 8% 8% 8% 11% 19% 35% 59% 8% 10% 33% 16% 20% 10% 20% 21% 19%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 458 479 16% 21% 16% 10% 22% 15% 17% 17% 14% 20% 15% 10% 7% 20% 16% 14%
Fairly happy 970 962 34% 40% 33% 31% 20% 27% 36% 45% 42% 29% 30% 32% 14% 37% 32% 42%
Neither 425 386 15% 19% 15% 14% 25% 10% 17% 10% 16% 15% 8% 24% 15% 11% 13% 13%
Fairly unhappy 329 308 11% 9% 11% 10% 11% 10% 18% 10% 10% 13% 17% 12% 7% 10% 10% 10%
Very unhappy 163 133 6% 1% 5% 6% 4% 2% 2% 6% 2% 11% 14% 9% 5% 3% 7% 12%
Not applicable 539 615 19% 10% 21% 28% 19% 35% 10% 13% 16% 12% 16% 11% 52% 19% 21% 9%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 458 479 16% 17% 15% 17% 15% 15% 17%
Fairly happy 970 962 34% 30% 39% 42% 30% 29% 38%
Neither 425 386 15% 14% 12% 11% 17% 17% 12%
Fairly unhappy 329 308 11% 13% 12% 9% 12% 11% 11%
Very unhappy 163 133 6% 5% 6% 4% 7% 5% 6%
Not applicable 539 615 19% 22% 16% 17% 19% 22% 16%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to your career?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 5: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/5.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 361 350 13% 14% 11% 12% 11% 12% 11% 14% 13% 19% 11% 11% 15% 11% 11% 11% 14% 15% 10%
Fairly happy 1263 1295 44% 46% 44% 44% 41% 40% 43% 48% 49% 37% 42% 42% 46% 44% 44% 39% 42% 44% 47%
Neither 499 495 17% 16% 18% 11% 15% 19% 17% 16% 20% 25% 13% 18% 20% 18% 20% 24% 14% 17% 18%
Fairly unhappy 485 491 17% 16% 17% 19% 21% 17% 20% 17% 9% 11% 20% 19% 13% 17% 16% 17% 18% 16% 17%
Very unhappy 219 208 8% 5% 8% 10% 11% 11% 8% 2% 6% 3% 11% 10% 4% 7% 7% 7% 8% 8% 7%
Not applicable 57 44 2% 2% 1% 3% 1% 1% 1% 2% 2% 5% 2% 1% 3% 2% 2% 1% 3% 2% 1%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 361 350 13% 15% 12% 14% 14% 17% 14% 14% 7% 12% 12% 10% 13% 16% 10% 12%
Fairly happy 1263 1295 44% 45% 48% 49% 36% 44% 39% 48% 50% 33% 39% 53% 32% 42% 51% 42%
Neither 499 495 17% 16% 16% 20% 31% 19% 18% 9% 9% 16% 18% 18% 29% 18% 22% 14%
Fairly unhappy 485 491 17% 13% 13% 14% 11% 17% 19% 18% 24% 25% 19% 15% 11% 15% 10% 20%
Very unhappy 219 208 8% 11% 9% 2% 5% 2% 7% 9% 9% 12% 7% 5% 7% 9% 7% 11%
Not applicable 57 44 2% 0% 2% 2% 2% 1% 4% 2% 1% 3% 4% 0% 8% 0% 1% 1%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 361 350 13% 15% 11% 13% 12% 13% 12%
Fairly happy 1263 1295 44% 44% 45% 47% 42% 43% 44%
Neither 499 495 17% 18% 15% 15% 19% 18% 17%
Fairly unhappy 485 491 17% 15% 19% 16% 17% 14% 19%
Very unhappy 219 208 8% 5% 8% 7% 8% 9% 6%
Not applicable 57 44 2% 2% 2% 2% 2% 2% 2%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to your physical appearance?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 6: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/6.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 573 549 20% 24% 15% 23% 18% 19% 13% 24% 22% 24% 20% 16% 23% 19% 20% 31% 19% 20% 17%
Fairly happy 1356 1461 47% 50% 45% 45% 50% 48% 51% 42% 50% 36% 48% 50% 44% 48% 45% 37% 44% 48% 52%
Neither 342 314 12% 8% 13% 9% 11% 12% 14% 14% 12% 9% 10% 13% 12% 12% 12% 14% 15% 10% 9%
Fairly unhappy 416 383 14% 13% 19% 14% 18% 12% 14% 16% 12% 13% 16% 13% 14% 14% 17% 13% 15% 15% 12%
Very unhappy 173 156 6% 5% 8% 7% 4% 8% 6% 4% 4% 14% 5% 7% 6% 8% 6% 5% 3% 5% 9%
Not applicable 24 20 1% 0% 1% 2% 0% 1% 1% 0% 0% 4% 1% 1% 1% 0% 0% 0% 3% 0% 1%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 573 549 20% 22% 20% 21% 19% 20% 27% 19% 18% 18% 20% 17% 22% 21% 16% 15%
Fairly happy 1356 1461 47% 50% 47% 44% 42% 49% 44% 57% 53% 41% 48% 39% 39% 45% 52% 48%
Neither 342 314 12% 18% 9% 10% 19% 9% 11% 8% 10% 14% 12% 21% 18% 11% 12% 7%
Fairly unhappy 416 383 14% 8% 18% 18% 17% 15% 13% 8% 17% 17% 12% 14% 11% 15% 12% 17%
Very unhappy 173 156 6% 2% 6% 7% 2% 7% 5% 8% 2% 8% 3% 9% 4% 8% 8% 13%
Not applicable 24 20 1% 0% 0% 0% 0% 0% 0% 0% 0% 2% 5% 1% 7% 0% 0% 0%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 573 549 20% 23% 18% 18% 21% 20% 20%
Fairly happy 1356 1461 47% 44% 51% 55% 43% 46% 48%
Neither 342 314 12% 13% 8% 8% 14% 12% 11%
Fairly unhappy 416 383 14% 13% 17% 14% 15% 14% 15%
Very unhappy 173 156 6% 6% 5% 5% 6% 7% 5%
Not applicable 24 20 1% 1% 0% 0% 1% 1% 0%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to your health?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 7: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/7.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 423 424 15% 17% 13% 18% 14% 14% 11% 17% 17% 12% 15% 12% 16% 10% 12% 18% 15% 16% 16%
Fairly happy 1037 1035 36% 37% 35% 33% 38% 41% 46% 36% 29% 16% 36% 44% 29% 36% 35% 42% 35% 36% 36%
Neither 388 359 13% 9% 18% 14% 13% 16% 13% 10% 16% 12% 13% 15% 12% 15% 11% 13% 14% 12% 15%
Fairly unhappy 358 385 12% 12% 14% 15% 19% 12% 13% 13% 6% 4% 18% 13% 9% 10% 12% 15% 14% 13% 11%
Very unhappy 211 175 7% 6% 6% 13% 10% 11% 7% 3% 3% 4% 11% 9% 3% 13% 9% 2% 6% 7% 5%
Not applicable 467 505 16% 20% 13% 6% 6% 6% 9% 20% 30% 52% 6% 8% 30% 16% 20% 10% 16% 17% 17%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 423 424 15% 16% 13% 21% 13% 13% 18% 14% 14% 19% 14% 8% 9% 16% 11% 15%
Fairly happy 1037 1035 36% 46% 39% 35% 31% 29% 36% 52% 34% 32% 30% 31% 22% 36% 47% 34%
Neither 388 359 13% 9% 10% 5% 16% 11% 10% 7% 22% 19% 19% 23% 10% 11% 17% 13%
Fairly unhappy 358 385 12% 7% 13% 14% 15% 8% 19% 9% 16% 12% 10% 10% 8% 13% 9% 14%
Very unhappy 211 175 7% 10% 6% 4% 6% 2% 7% 7% 6% 11% 10% 9% 11% 5% 3% 17%
Not applicable 467 505 16% 11% 19% 20% 19% 37% 10% 10% 8% 7% 16% 19% 39% 18% 13% 8%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 423 424 15% 15% 13% 15% 14% 15% 14%
Fairly happy 1037 1035 36% 35% 38% 40% 34% 32% 39%
Neither 388 359 13% 14% 12% 10% 15% 14% 13%
Fairly unhappy 358 385 12% 12% 15% 13% 12% 13% 12%
Very unhappy 211 175 7% 6% 7% 6% 8% 7% 8%
Not applicable 467 505 16% 19% 14% 16% 16% 19% 14%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to your work-life balance?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 8: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/8.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 1291 1293 45% 53% 39% 40% 32% 34% 47% 59% 49% 55% 35% 41% 54% 37% 42% 52% 52% 43% 45%
Fairly happy 902 968 31% 30% 33% 31% 33% 35% 33% 24% 31% 32% 32% 34% 29% 32% 34% 21% 30% 35% 29%
Neither 172 181 6% 5% 7% 5% 9% 8% 7% 4% 4% 3% 7% 7% 4% 7% 7% 9% 5% 6% 5%
Fairly unhappy 286 250 10% 6% 13% 11% 16% 17% 6% 6% 9% 1% 14% 11% 6% 12% 10% 11% 8% 9% 12%
Very unhappy 187 159 6% 4% 6% 11% 10% 5% 7% 5% 5% 2% 10% 6% 4% 11% 7% 5% 3% 6% 8%
Not applicable 46 32 2% 2% 2% 2% 0% 1% 0% 2% 2% 8% 1% 0% 3% 1% 1% 1% 3% 2% 1%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 1291 1293 45% 56% 55% 63% 39% 50% 42% 44% 46% 37% 39% 31% 41% 60% 37% 26%
Fairly happy 902 968 31% 26% 23% 23% 32% 34% 37% 41% 31% 28% 32% 39% 29% 22% 31% 40%
Neither 172 181 6% 3% 7% 4% 8% 5% 6% 4% 5% 11% 5% 7% 4% 4% 5% 10%
Fairly unhappy 286 250 10% 4% 6% 8% 9% 4% 12% 7% 8% 12% 15% 17% 6% 8% 19% 14%
Very unhappy 187 159 6% 10% 7% 1% 12% 2% 3% 4% 9% 11% 4% 6% 10% 6% 4% 10%
Not applicable 46 32 2% 0% 2% 1% 0% 4% 1% 0% 0% 1% 4% 0% 9% 0% 4% 1%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 1291 1293 45% 51% 41% 45% 45% 45% 45%
Fairly happy 902 968 31% 29% 35% 33% 30% 30% 33%
Neither 172 181 6% 7% 6% 6% 6% 5% 7%
Fairly unhappy 286 250 10% 7% 11% 11% 9% 10% 10%
Very unhappy 187 159 6% 5% 6% 4% 8% 8% 5%
Not applicable 46 32 2% 1% 2% 1% 2% 2% 1%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to your housing situation?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 9: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/9.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 137 124 5% 4% 7% 5% 5% 4% 4% 4% 6% 7% 5% 4% 5% 5% 4% 4% 6% 4% 6%
Fairly happy 680 657 24% 27% 21% 28% 23% 21% 26% 25% 24% 17% 25% 24% 23% 23% 21% 20% 23% 24% 25%
Neither 1214 1212 42% 39% 44% 35% 40% 51% 45% 45% 39% 34% 38% 48% 40% 42% 40% 52% 42% 41% 42%
Fairly unhappy 322 393 11% 12% 13% 14% 12% 9% 10% 10% 14% 9% 13% 10% 11% 10% 16% 12% 10% 12% 10%
Very unhappy 172 170 6% 4% 7% 6% 10% 6% 5% 4% 3% 8% 9% 5% 5% 3% 4% 5% 6% 8% 5%
Not applicable 358 327 12% 14% 8% 12% 10% 10% 10% 13% 14% 26% 11% 10% 16% 16% 15% 7% 13% 11% 11%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 137 124 5% 4% 2% 2% 2% 9% 5% 5% 4% 3% 10% 10% 6% 7% 3% 3%
Fairly happy 680 657 24% 32% 24% 18% 24% 27% 21% 36% 23% 21% 18% 15% 20% 23% 29% 21%
Neither 1214 1212 42% 34% 41% 43% 47% 34% 44% 41% 41% 52% 40% 51% 38% 47% 36% 43%
Fairly unhappy 322 393 11% 19% 13% 13% 10% 9% 10% 6% 16% 9% 13% 11% 6% 10% 12% 10%
Very unhappy 172 170 6% 3% 7% 6% 6% 2% 5% 8% 5% 6% 8% 3% 6% 4% 5% 14%
Not applicable 358 327 12% 8% 14% 18% 11% 19% 14% 4% 12% 8% 12% 9% 25% 9% 16% 9%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 137 124 5% 5% 4% 4% 5% 5% 4%
Fairly happy 680 657 24% 22% 26% 27% 22% 24% 23%
Neither 1214 1212 42% 44% 40% 38% 44% 42% 42%
Fairly unhappy 322 393 11% 9% 13% 14% 10% 9% 13%
Very unhappy 172 170 6% 6% 6% 5% 6% 7% 5%
Not applicable 358 327 12% 14% 11% 12% 13% 13% 12%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to the impact of social media on your life?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 10: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/10.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very happy 44 41 2% 2% 2% 1% 1% 0% 1% 1% 2% 7% 1% 0% 3% 1% 2% 2% 3% 1% 2%
Fairly happy 355 370 12% 17% 10% 11% 11% 13% 11% 14% 14% 13% 11% 12% 14% 12% 11% 9% 14% 10% 16%
Neither 806 728 28% 31% 22% 34% 28% 32% 28% 27% 26% 19% 30% 30% 25% 31% 25% 36% 26% 28% 28%
Fairly unhappy 914 959 32% 29% 34% 26% 35% 27% 33% 32% 35% 32% 32% 30% 33% 29% 36% 35% 28% 34% 33%
Very unhappy 648 731 22% 17% 28% 21% 21% 25% 25% 23% 22% 19% 21% 25% 22% 22% 23% 19% 24% 24% 19%
Not applicable 116 54 4% 3% 4% 7% 5% 2% 2% 4% 2% 10% 6% 2% 4% 6% 3% 0% 4% 4% 3%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very happy 44 41 2% 0% 1% 1% 3% 7% 1% 0% 0% 0% 3% 2% 0% 3% 1% 1%
Fairly happy 355 370 12% 14% 12% 13% 14% 15% 13% 16% 9% 13% 6% 11% 5% 18% 20% 6%
Neither 806 728 28% 32% 29% 29% 20% 27% 27% 31% 35% 35% 21% 21% 27% 19% 31% 28%
Fairly unhappy 914 959 32% 32% 34% 43% 30% 32% 29% 29% 30% 23% 30% 42% 32% 34% 27% 33%
Very unhappy 648 731 22% 21% 22% 12% 30% 19% 24% 20% 23% 28% 26% 18% 18% 26% 19% 30%
Not applicable 116 54 4% 2% 2% 2% 4% 1% 6% 4% 2% 1% 13% 8% 18% 0% 2% 1%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very happy 44 41 2% 3% 1% 1% 2% 2% 1%
Fairly happy 355 370 12% 15% 10% 13% 12% 13% 11%
Neither 806 728 28% 28% 28% 30% 27% 27% 29%
Fairly unhappy 914 959 32% 32% 32% 32% 32% 31% 33%
Very unhappy 648 731 22% 18% 27% 21% 23% 22% 23%
Not applicable 116 54 4% 4% 2% 3% 5% 5% 3%
EU vote Education Gender
How happy or unhappy are you at the moment with regard to the impact of the government on your life?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 11: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/11.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Matters a great deal 2016 2009 70% 69% 75% 68% 73% 68% 71% 70% 69% 69% 71% 69% 70% 73% 65% 77% 74% 64% 71%
Matters a fair amount 651 694 23% 24% 18% 23% 23% 23% 23% 19% 24% 26% 23% 23% 22% 21% 28% 21% 16% 27% 23%
Does not matter very much 108 101 4% 3% 2% 5% 3% 4% 4% 4% 4% 2% 4% 4% 4% 2% 4% 1% 6% 4% 3%
Does not matter at all 35 32 1% 2% 1% 2% 0% 1% 0% 2% 2% 1% 1% 1% 2% 2% 1% 1% 1% 1% 2%
Not applicable 73 47 3% 2% 3% 3% 1% 4% 2% 3% 2% 2% 2% 3% 3% 2% 2% 1% 4% 3% 1%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Matters a great deal 2016 2009 70% 83% 71% 75% 60% 71% 74% 64% 76% 75% 68% 57% 56% 72% 73% 66%
Matters a fair amount 651 694 23% 16% 21% 17% 31% 25% 21% 29% 19% 18% 20% 35% 35% 14% 18% 25%
Does not matter very much 108 101 4% 0% 5% 2% 8% 2% 3% 5% 3% 1% 6% 7% 5% 8% 0% 3%
Does not matter at all 35 32 1% 0% 2% 0% 1% 1% 1% 0% 0% 2% 2% 0% 1% 6% 1% 1%
Not applicable 73 47 3% 0% 1% 6% 0% 1% 2% 2% 1% 3% 4% 0% 3% 1% 8% 5%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Matters a great deal 2016 2009 70% 71% 72% 71% 70% 74% 66%
Matters a fair amount 651 694 23% 22% 21% 24% 22% 19% 26%
Does not matter very much 108 101 4% 3% 3% 2% 4% 3% 5%
Does not matter at all 35 32 1% 1% 1% 0% 2% 1% 1%
Not applicable 73 47 3% 2% 3% 2% 3% 2% 3%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your family and friends
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 12: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/12.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Does not matter at all 28 28 1% 1% 1% 2% 0% 1% 1% 1% 1% 0% 1% 1% 1% 0% 1% 0% 1% 1% 2%
Does not matter very much 117 107 4% 4% 4% 3% 2% 3% 4% 4% 6% 8% 2% 4% 6% 2% 2% 0% 7% 4% 4%
Matters a fair amount 1029 1077 36% 37% 36% 24% 32% 37% 34% 39% 43% 40% 29% 35% 41% 36% 39% 40% 29% 36% 42%
Matters a great deal 1649 1625 57% 56% 57% 69% 64% 56% 60% 54% 49% 45% 66% 58% 50% 60% 57% 60% 60% 57% 50%
Not applicable 60 46 2% 2% 2% 3% 1% 3% 2% 1% 2% 6% 1% 2% 2% 3% 2% 0% 2% 3% 1%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Does not matter at all 28 28 1% 0% 0% 2% 1% 0% 1% 1% 1% 2% 2% 0% 0% 3% 1% 1%
Does not matter very much 117 107 4% 1% 4% 1% 3% 5% 4% 4% 3% 1% 1% 7% 12% 8% 6% 4%
Matters a fair amount 1029 1077 36% 33% 42% 45% 45% 33% 36% 35% 31% 24% 33% 54% 32% 35% 32% 28%
Matters a great deal 1649 1625 57% 65% 53% 51% 51% 57% 59% 58% 64% 71% 60% 38% 48% 53% 60% 63%
Not applicable 60 46 2% 0% 1% 2% 0% 4% 0% 3% 1% 3% 4% 1% 8% 1% 1% 4%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Does not matter at all 28 28 1% 1% 1% 0% 1% 1% 1%
Does not matter very much 117 107 4% 4% 4% 3% 5% 4% 4%
Matters a fair amount 1029 1077 36% 39% 34% 37% 35% 33% 38%
Matters a great deal 1649 1625 57% 54% 60% 59% 56% 59% 55%
Not applicable 60 46 2% 2% 2% 1% 3% 2% 2%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your finances
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 13: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/13.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Matters a great deal 985 935 34% 31% 38% 53% 48% 36% 34% 29% 22% 11% 50% 35% 23% 42% 34% 28% 34% 32% 32%
Matters a fair amount 931 944 32% 32% 29% 30% 34% 44% 41% 30% 25% 8% 32% 42% 24% 32% 31% 42% 30% 31% 36%
Does not matter very much 249 244 9% 8% 8% 5% 7% 7% 10% 17% 7% 3% 6% 8% 10% 6% 8% 16% 11% 8% 6%
Does not matter at all 84 84 3% 3% 2% 2% 3% 2% 4% 2% 4% 4% 2% 3% 3% 3% 4% 3% 2% 3% 4%
Not applicable 635 676 22% 26% 22% 9% 9% 11% 12% 22% 42% 73% 9% 11% 40% 17% 23% 12% 23% 27% 21%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Matters a great deal 985 935 34% 53% 23% 24% 21% 26% 37% 40% 39% 38% 48% 34% 14% 30% 43% 45%
Matters a fair amount 931 944 32% 30% 39% 28% 44% 21% 36% 40% 38% 35% 24% 33% 18% 28% 23% 31%
Does not matter very much 249 244 9% 3% 9% 10% 2% 5% 8% 6% 6% 14% 8% 16% 5% 17% 12% 7%
Does not matter at all 84 84 3% 1% 5% 3% 6% 3% 6% 0% 0% 3% 2% 4% 2% 2% 1% 2%
Not applicable 635 676 22% 12% 25% 34% 26% 45% 13% 14% 17% 10% 17% 13% 61% 22% 22% 14%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Matters a great deal 985 935 34% 30% 37% 39% 32% 34% 35%
Matters a fair amount 931 944 32% 33% 33% 35% 31% 29% 35%
Does not matter very much 249 244 9% 9% 7% 6% 10% 9% 8%
Does not matter at all 84 84 3% 3% 3% 1% 4% 3% 3%
Not applicable 635 676 22% 25% 20% 19% 24% 26% 19%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your career
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 14: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/14.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Matters a great deal 561 534 19% 20% 19% 22% 24% 15% 19% 19% 18% 19% 23% 17% 18% 18% 16% 21% 23% 17% 21%
Matters a fair amount 1388 1376 48% 49% 48% 50% 46% 49% 53% 44% 51% 44% 47% 51% 46% 49% 51% 53% 43% 47% 54%
Does not matter very much 709 780 25% 25% 24% 19% 27% 27% 21% 29% 23% 24% 24% 24% 26% 25% 22% 18% 27% 26% 21%
Does not matter at all 134 118 5% 4% 4% 6% 3% 5% 5% 5% 4% 7% 4% 5% 5% 6% 8% 6% 4% 4% 3%
Not applicable 91 75 3% 2% 4% 3% 1% 4% 2% 4% 4% 7% 2% 3% 4% 2% 3% 1% 4% 5% 1%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Matters a great deal 561 534 19% 16% 18% 14% 9% 23% 17% 23% 19% 25% 33% 16% 21% 14% 22% 22%
Matters a fair amount 1388 1376 48% 47% 52% 49% 62% 48% 47% 48% 48% 44% 40% 48% 43% 54% 46% 43%
Does not matter very much 709 780 25% 28% 22% 28% 17% 20% 31% 22% 30% 20% 19% 26% 28% 28% 24% 23%
Does not matter at all 134 118 5% 8% 7% 2% 5% 7% 4% 4% 1% 7% 5% 9% 0% 3% 4% 6%
Not applicable 91 75 3% 0% 2% 6% 6% 2% 1% 3% 2% 4% 4% 0% 8% 2% 4% 6%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Matters a great deal 561 534 19% 18% 20% 21% 19% 22% 17%
Matters a fair amount 1388 1376 48% 51% 47% 46% 49% 49% 48%
Does not matter very much 709 780 25% 24% 26% 28% 23% 22% 27%
Does not matter at all 134 118 5% 4% 4% 3% 6% 4% 5%
Not applicable 91 75 3% 3% 3% 2% 4% 3% 3%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your physical appearance
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 15: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/15.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Matters a great deal 1892 1942 66% 64% 70% 73% 66% 67% 69% 59% 65% 60% 69% 68% 62% 73% 62% 65% 65% 65% 63%
Matters a fair amount 799 798 28% 30% 25% 17% 30% 25% 27% 31% 29% 35% 25% 26% 31% 22% 29% 29% 27% 28% 33%
Does not matter very much 111 83 4% 4% 3% 7% 3% 4% 2% 6% 2% 3% 4% 3% 4% 4% 4% 5% 5% 3% 3%
Does not matter at all 22 23 1% 1% 1% 0% 0% 2% 1% 1% 2% 0% 0% 1% 1% 1% 2% 1% 0% 1% 1%
Not applicable 58 37 2% 1% 2% 3% 1% 3% 1% 3% 2% 3% 1% 2% 3% 1% 2% 0% 3% 3% 0%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Matters a great deal 1892 1942 66% 77% 59% 65% 62% 73% 63% 59% 72% 73% 75% 56% 52% 65% 77% 59%
Matters a fair amount 799 798 28% 16% 35% 26% 36% 24% 33% 36% 25% 21% 14% 34% 42% 22% 16% 28%
Does not matter very much 111 83 4% 7% 4% 3% 0% 1% 3% 3% 2% 1% 6% 9% 3% 11% 1% 6%
Does not matter at all 22 23 1% 0% 2% 0% 1% 0% 1% 0% 0% 4% 0% 0% 0% 1% 1% 1%
Not applicable 58 37 2% 0% 1% 5% 0% 1% 1% 2% 1% 1% 4% 1% 3% 1% 5% 6%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Matters a great deal 1892 1942 66% 62% 70% 69% 64% 69% 62%
Matters a fair amount 799 798 28% 31% 25% 26% 28% 24% 31%
Does not matter very much 111 83 4% 4% 3% 4% 4% 3% 4%
Does not matter at all 22 23 1% 1% 0% 0% 1% 1% 1%
Not applicable 58 37 2% 2% 2% 1% 3% 2% 2%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your health
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 16: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/16.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Matters a great deal 1135 1171 39% 38% 44% 52% 50% 39% 44% 39% 27% 15% 51% 42% 30% 43% 34% 43% 41% 39% 36%
Matters a fair amount 925 875 32% 29% 28% 34% 33% 41% 38% 29% 25% 16% 33% 40% 25% 34% 37% 37% 30% 29% 35%
Does not matter very much 174 165 6% 5% 6% 4% 9% 6% 6% 7% 6% 2% 7% 6% 6% 6% 5% 5% 8% 5% 6%
Does not matter at all 63 52 2% 2% 1% 2% 1% 3% 1% 3% 3% 2% 2% 2% 3% 0% 3% 2% 1% 3% 5%
Not applicable 586 620 20% 25% 20% 7% 7% 11% 11% 22% 39% 65% 7% 11% 37% 17% 20% 13% 20% 25% 19%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Matters a great deal 1135 1171 39% 44% 35% 30% 25% 33% 48% 41% 46% 44% 32% 43% 16% 35% 53% 50%
Matters a fair amount 925 875 32% 33% 31% 33% 35% 23% 31% 42% 33% 36% 37% 39% 25% 31% 23% 28%
Does not matter very much 174 165 6% 8% 7% 2% 7% 3% 6% 3% 6% 4% 13% 4% 5% 8% 7% 8%
Does not matter at all 63 52 2% 0% 3% 1% 7% 2% 2% 2% 0% 4% 3% 3% 1% 3% 1% 1%
Not applicable 586 620 20% 15% 23% 33% 25% 39% 13% 12% 14% 13% 16% 11% 53% 22% 17% 14%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Matters a great deal 1135 1171 39% 36% 44% 46% 36% 40% 39%
Matters a fair amount 925 875 32% 32% 31% 31% 33% 28% 36%
Does not matter very much 174 165 6% 6% 5% 5% 7% 6% 6%
Does not matter at all 63 52 2% 2% 2% 1% 3% 2% 2%
Not applicable 586 620 20% 23% 19% 17% 22% 24% 17%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your work-life balance
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Matters a great deal 1557 1561 54% 53% 57% 60% 55% 55% 55% 60% 47% 40% 57% 55% 51% 49% 52% 51% 55% 58% 53%
Matters a fair amount 884 941 31% 31% 30% 29% 37% 34% 28% 21% 34% 34% 34% 31% 29% 37% 30% 27% 26% 29% 35%
Does not matter very much 200 170 7% 7% 6% 5% 7% 7% 9% 7% 6% 7% 6% 8% 7% 6% 9% 11% 9% 5% 5%
Does not matter at all 90 88 3% 3% 3% 3% 1% 1% 3% 5% 5% 3% 2% 2% 5% 4% 4% 8% 3% 2% 3%
Not applicable 152 123 5% 6% 4% 3% 1% 3% 4% 7% 8% 16% 2% 4% 9% 5% 5% 3% 6% 6% 4%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Matters a great deal 1557 1561 54% 61% 50% 53% 53% 53% 48% 57% 66% 59% 63% 37% 38% 60% 51% 59%
Matters a fair amount 884 941 31% 30% 33% 32% 36% 27% 34% 29% 29% 27% 27% 44% 27% 17% 39% 28%
Does not matter very much 200 170 7% 7% 8% 3% 4% 10% 10% 12% 3% 3% 3% 11% 10% 11% 1% 7%
Does not matter at all 90 88 3% 1% 6% 2% 3% 3% 2% 1% 1% 6% 3% 7% 5% 6% 2% 2%
Not applicable 152 123 5% 2% 4% 10% 4% 8% 5% 2% 2% 5% 4% 1% 19% 6% 7% 5%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Matters a great deal 1557 1561 54% 50% 58% 56% 53% 58% 50%
Matters a fair amount 884 941 31% 32% 30% 34% 29% 28% 33%
Does not matter very much 200 170 7% 8% 6% 5% 8% 5% 9%
Does not matter at all 90 88 3% 4% 3% 2% 4% 3% 3%
Not applicable 152 123 5% 6% 4% 3% 7% 6% 5%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your housing situation
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Matters a great deal 207 186 7% 5% 11% 9% 9% 6% 8% 5% 7% 7% 9% 7% 6% 6% 2% 5% 10% 7% 7%
Matters a fair amount 495 531 17% 17% 19% 21% 15% 16% 16% 16% 23% 14% 17% 16% 18% 18% 13% 14% 17% 16% 21%
Does not matter very much 1258 1279 44% 45% 43% 42% 50% 46% 46% 49% 33% 28% 47% 46% 39% 45% 48% 50% 40% 45% 40%
Does not matter at all 592 621 21% 21% 19% 22% 18% 23% 21% 19% 23% 15% 20% 22% 20% 15% 23% 28% 22% 20% 21%
Not applicable 332 266 12% 12% 8% 6% 7% 9% 9% 11% 14% 36% 7% 9% 17% 15% 13% 4% 11% 12% 11%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Matters a great deal 207 186 7% 1% 2% 6% 3% 6% 7% 3% 8% 12% 12% 16% 6% 8% 12% 8%
Matters a fair amount 495 531 17% 25% 13% 8% 24% 24% 16% 22% 20% 14% 19% 17% 9% 17% 18% 14%
Does not matter very much 1258 1279 44% 52% 52% 44% 42% 34% 43% 53% 43% 40% 38% 41% 34% 47% 37% 45%
Does not matter at all 592 621 21% 16% 22% 18% 22% 18% 23% 16% 21% 28% 20% 17% 16% 22% 20% 23%
Not applicable 332 266 12% 6% 11% 25% 9% 18% 11% 5% 9% 6% 10% 9% 34% 6% 13% 9%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Matters a great deal 207 186 7% 7% 7% 8% 7% 8% 6%
Matters a fair amount 495 531 17% 17% 16% 17% 17% 18% 16%
Does not matter very much 1258 1279 44% 42% 47% 48% 42% 42% 45%
Does not matter at all 592 621 21% 22% 19% 18% 22% 19% 22%
Not applicable 332 266 12% 12% 10% 10% 12% 13% 10%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? The impact of social media on your life
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Matters a great deal 842 939 29% 26% 37% 26% 29% 21% 29% 33% 34% 32% 28% 26% 33% 28% 32% 22% 28% 32% 27%
Matters a fair amount 1231 1260 43% 46% 38% 37% 45% 52% 40% 39% 44% 38% 42% 45% 41% 46% 37% 52% 41% 41% 45%
Does not matter very much 591 516 20% 22% 18% 24% 18% 23% 22% 23% 15% 18% 20% 23% 19% 21% 17% 18% 23% 19% 22%
Does not matter at all 138 107 5% 3% 5% 9% 6% 3% 7% 3% 2% 4% 7% 5% 3% 4% 10% 5% 4% 5% 4%
Not applicable 81 61 3% 2% 2% 4% 1% 1% 2% 2% 5% 8% 2% 1% 4% 2% 4% 4% 3% 3% 1%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Matters a great deal 842 939 29% 26% 31% 22% 21% 37% 31% 17% 24% 26% 33% 33% 27% 35% 34% 40%
Matters a fair amount 1231 1260 43% 49% 44% 46% 43% 36% 41% 55% 46% 35% 40% 43% 35% 43% 46% 36%
Does not matter very much 591 516 20% 23% 16% 25% 19% 23% 19% 19% 25% 32% 13% 18% 22% 17% 15% 21%
Does not matter at all 138 107 5% 2% 8% 2% 14% 1% 7% 7% 3% 5% 8% 5% 3% 3% 2% 1%
Not applicable 81 61 3% 0% 1% 5% 3% 4% 2% 2% 2% 1% 6% 1% 14% 2% 2% 2%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Matters a great deal 842 939 29% 27% 34% 28% 30% 32% 26%
Matters a fair amount 1231 1260 43% 41% 43% 47% 41% 42% 44%
Does not matter very much 591 516 20% 24% 18% 21% 20% 18% 23%
Does not matter at all 138 107 5% 5% 3% 2% 6% 5% 4%
Not applicable 81 61 3% 3% 2% 2% 3% 3% 2%
EU vote Education Gender
To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? The impact of the government on your life
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 454 429 16% 14% 17% 19% 14% 14% 13% 19% 18% 16% 16% 13% 18% 15% 15% 12% 16% 15% 18%
1 561 558 19% 18% 17% 13% 18% 16% 24% 22% 21% 17% 16% 21% 21% 14% 23% 28% 19% 22% 16%
2 629 705 22% 23% 24% 25% 20% 21% 25% 23% 18% 20% 22% 23% 21% 22% 18% 26% 20% 22% 23%
3 361 364 13% 13% 10% 9% 18% 13% 11% 11% 11% 12% 15% 12% 11% 12% 10% 11% 12% 14% 14%
4 333 296 12% 12% 11% 12% 12% 12% 10% 9% 13% 15% 12% 11% 12% 14% 12% 4% 12% 11% 11%
5 183 192 6% 6% 9% 7% 7% 6% 8% 7% 5% 3% 7% 7% 5% 7% 4% 6% 7% 6% 6%
6 106 103 4% 5% 4% 2% 2% 6% 3% 4% 4% 6% 2% 4% 4% 5% 5% 5% 3% 2% 5%
7 40 34 1% 1% 1% 2% 0% 2% 0% 1% 3% 2% 1% 1% 2% 1% 3% 1% 2% 1% 0%
8 63 58 2% 3% 2% 3% 3% 4% 2% 0% 3% 1% 3% 3% 1% 2% 3% 1% 3% 2% 2%
9 24 14 1% 0% 2% 2% 1% 2% 0% 0% 0% 0% 2% 1% 0% 1% 1% 0% 2% 0% 0%
10 42 45 1% 2% 1% 2% 2% 2% 1% 1% 1% 0% 2% 2% 1% 3% 0% 0% 1% 1% 1%
11 + 87 85 3% 3% 4% 4% 3% 3% 2% 1% 3% 7% 3% 3% 3% 3% 5% 6% 4% 2% 2%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 454 429 16% 9% 16% 16% 25% 15% 14% 12% 11% 14% 17% 20% 15% 23% 13% 21%
1 561 558 19% 12% 18% 18% 28% 16% 22% 19% 19% 20% 19% 26% 20% 19% 23% 15%
2 629 705 22% 30% 25% 18% 23% 19% 26% 11% 27% 23% 22% 15% 25% 18% 19% 24%
3 361 364 13% 10% 15% 15% 6% 14% 7% 16% 21% 11% 10% 12% 9% 14% 15% 9%
4 333 296 12% 8% 12% 15% 7% 11% 9% 21% 9% 11% 7% 9% 17% 8% 15% 12%
5 183 192 6% 13% 6% 10% 2% 4% 8% 3% 4% 9% 6% 7% 4% 7% 6% 9%
6 106 103 4% 4% 3% 2% 2% 8% 5% 4% 3% 1% 2% 7% 3% 5% 1% 3%
7 40 34 1% 0% 0% 0% 2% 5% 1% 2% 1% 2% 1% 2% 0% 2% 2% 0%
8 63 58 2% 2% 0% 3% 3% 1% 3% 3% 2% 1% 10% 0% 0% 1% 3% 2%
9 24 14 1% 2% 0% 0% 0% 0% 1% 0% 1% 4% 0% 0% 3% 0% 1% 0%
10 42 45 1% 5% 1% 0% 0% 0% 2% 4% 0% 1% 2% 0% 2% 2% 0% 1%
11 + 87 85 3% 7% 3% 2% 4% 8% 1% 4% 2% 2% 5% 2% 1% 1% 1% 3%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 454 429 16% 15% 15% 12% 17% 16% 15%
1 561 558 19% 20% 20% 17% 21% 20% 19%
2 629 705 22% 21% 22% 23% 21% 23% 21%
3 361 364 13% 12% 13% 15% 11% 12% 13%
4 333 296 12% 11% 12% 14% 10% 11% 12%
5 183 192 6% 7% 7% 8% 6% 6% 6%
6 106 103 4% 4% 3% 3% 4% 3% 4%
7 40 34 1% 2% 1% 1% 2% 1% 2%
8 63 58 2% 3% 1% 2% 2% 2% 2%
9 24 14 1% 1% 1% 1% 1% 1% 1%
10 42 45 1% 2% 1% 1% 2% 2% 1%
11 + 87 85 3% 3% 3% 4% 3% 2% 4%
EU vote Education Gender
How many people, if any, would you say you could genuinely depend on to help if you had a serious problem regarding your financial situation?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 160 123 6% 5% 5% 11% 5% 6% 4% 5% 6% 4% 7% 5% 5% 7% 8% 5% 3% 6% 5%
1 335 311 12% 11% 12% 8% 11% 9% 16% 14% 9% 13% 9% 13% 12% 10% 10% 11% 15% 11% 10%
2 408 418 14% 14% 14% 11% 16% 11% 13% 18% 15% 14% 14% 12% 16% 11% 14% 9% 13% 16% 18%
3 383 394 13% 13% 14% 10% 15% 14% 13% 15% 14% 10% 13% 14% 13% 13% 10% 18% 12% 14% 15%
4 354 391 12% 14% 11% 12% 12% 10% 16% 9% 14% 14% 12% 13% 12% 18% 12% 9% 9% 14% 10%
5 379 364 13% 11% 16% 16% 13% 14% 16% 13% 9% 11% 14% 15% 11% 12% 12% 9% 15% 16% 10%
6 251 236 9% 8% 8% 8% 8% 9% 5% 11% 12% 10% 8% 6% 11% 9% 11% 15% 8% 7% 9%
7 69 87 2% 3% 2% 4% 3% 1% 3% 2% 3% 2% 3% 2% 2% 3% 4% 4% 3% 2% 1%
8 128 118 4% 5% 4% 5% 6% 6% 2% 3% 5% 5% 6% 4% 4% 2% 6% 7% 7% 2% 5%
9 26 30 1% 1% 1% 2% 0% 1% 1% 0% 0% 3% 1% 1% 1% 3% 1% 0% 0% 0% 0%
10 127 150 4% 6% 4% 5% 3% 8% 3% 5% 3% 6% 4% 5% 4% 3% 2% 4% 5% 5% 5%
11 + 263 261 9% 10% 9% 10% 9% 11% 8% 7% 9% 10% 10% 10% 8% 9% 9% 9% 11% 7% 12%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 160 123 6% 0% 3% 1% 12% 3% 2% 3% 6% 7% 6% 15% 6% 14% 5% 6%
1 335 311 12% 10% 10% 12% 10% 14% 13% 12% 5% 12% 12% 11% 17% 16% 14% 11%
2 408 418 14% 4% 14% 9% 26% 12% 21% 13% 17% 15% 13% 12% 17% 6% 16% 10%
3 383 394 13% 15% 19% 18% 8% 11% 12% 8% 16% 16% 12% 18% 7% 7% 13% 16%
4 354 391 12% 23% 14% 15% 11% 11% 11% 16% 10% 8% 10% 11% 14% 10% 14% 12%
5 379 364 13% 14% 9% 18% 8% 13% 10% 16% 15% 24% 9% 13% 9% 17% 11% 13%
6 251 236 9% 5% 11% 5% 11% 8% 6% 7% 9% 4% 6% 13% 12% 13% 12% 10%
7 69 87 2% 1% 1% 1% 0% 3% 2% 1% 3% 1% 6% 2% 1% 7% 5% 3%
8 128 118 4% 5% 3% 10% 5% 4% 2% 7% 6% 1% 12% 1% 5% 1% 5% 3%
9 26 30 1% 3% 1% 0% 0% 1% 1% 1% 1% 1% 0% 0% 6% 0% 0% 0%
10 127 150 4% 6% 6% 3% 2% 9% 7% 4% 6% 2% 2% 0% 3% 3% 3% 6%
11 + 263 261 9% 15% 9% 8% 8% 12% 15% 11% 7% 9% 13% 3% 3% 7% 3% 10%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 160 123 6% 4% 5% 4% 6% 6% 5%
1 335 311 12% 13% 10% 9% 13% 10% 13%
2 408 418 14% 14% 15% 12% 15% 13% 15%
3 383 394 13% 13% 13% 14% 13% 15% 12%
4 354 391 12% 12% 14% 15% 11% 14% 11%
5 379 364 13% 12% 14% 14% 13% 14% 13%
6 251 236 9% 10% 7% 9% 9% 8% 9%
7 69 87 2% 2% 3% 3% 2% 2% 2%
8 128 118 4% 5% 4% 4% 5% 4% 5%
9 26 30 1% 1% 1% 1% 1% 1% 1%
10 127 150 4% 4% 4% 5% 4% 4% 5%
11 + 263 261 9% 10% 9% 11% 8% 8% 10%
EU vote Education Gender
How many people, if any, would you say you could genuinely depend on to help if you had a serious problem regarding your personal or family
wellbeing?Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 200 169 7% 6% 6% 12% 10% 6% 7% 5% 4% 3% 11% 7% 4% 7% 11% 8% 6% 7% 5%
1 385 372 13% 12% 15% 13% 12% 13% 15% 15% 12% 11% 13% 14% 13% 12% 10% 13% 15% 13% 13%
2 446 461 15% 15% 15% 11% 11% 14% 16% 18% 21% 14% 11% 15% 18% 12% 15% 9% 14% 17% 21%
3 387 396 13% 15% 13% 10% 16% 12% 13% 13% 13% 18% 14% 12% 14% 15% 15% 10% 10% 16% 13%
4 320 364 11% 10% 11% 10% 11% 10% 13% 7% 13% 14% 11% 12% 11% 13% 8% 12% 10% 11% 12%
5 349 327 12% 12% 13% 18% 10% 13% 11% 16% 9% 6% 13% 12% 11% 12% 14% 18% 12% 11% 11%
6 223 210 8% 8% 7% 6% 8% 8% 6% 8% 10% 7% 8% 7% 9% 10% 9% 9% 7% 7% 7%
7 84 87 3% 4% 3% 2% 2% 4% 4% 2% 2% 3% 2% 4% 2% 4% 3% 2% 4% 2% 2%
8 115 117 4% 4% 4% 4% 4% 7% 3% 3% 3% 3% 4% 5% 3% 3% 3% 5% 5% 4% 5%
9 25 22 1% 1% 1% 0% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 0% 0% 1% 1%
10 134 130 5% 6% 4% 4% 6% 2% 2% 5% 5% 12% 5% 2% 6% 5% 2% 3% 5% 4% 5%
11 + 214 228 7% 7% 8% 9% 8% 9% 7% 6% 6% 8% 8% 8% 6% 5% 8% 12% 10% 7% 5%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 200 169 7% 14% 5% 1% 7% 4% 4% 7% 2% 8% 8% 7% 8% 14% 9% 15%
1 385 372 13% 11% 11% 12% 25% 9% 16% 14% 10% 17% 13% 15% 9% 12% 14% 14%
2 446 461 15% 6% 17% 13% 20% 19% 21% 11% 25% 17% 11% 13% 20% 9% 12% 7%
3 387 396 13% 7% 15% 17% 10% 15% 10% 12% 16% 14% 10% 16% 13% 10% 22% 12%
4 320 364 11% 11% 17% 17% 7% 8% 9% 10% 8% 6% 16% 8% 7% 14% 12% 14%
5 349 327 12% 19% 9% 16% 4% 11% 15% 14% 15% 12% 6% 15% 6% 16% 12% 9%
6 223 210 8% 7% 6% 5% 12% 10% 4% 11% 6% 7% 7% 13% 13% 9% 7% 7%
7 84 87 3% 3% 2% 1% 2% 3% 2% 3% 4% 5% 2% 2% 3% 3% 6% 2%
8 115 117 4% 6% 6% 4% 4% 4% 2% 3% 3% 2% 12% 5% 2% 2% 3% 4%
9 25 22 1% 0% 1% 0% 0% 0% 2% 1% 1% 0% 1% 1% 1% 2% 0% 2%
10 134 130 5% 4% 3% 8% 2% 6% 6% 4% 6% 2% 2% 3% 15% 3% 1% 6%
11 + 214 228 7% 11% 8% 7% 8% 11% 8% 8% 5% 9% 12% 2% 3% 7% 3% 9%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 200 169 7% 5% 6% 6% 7% 8% 6%
1 385 372 13% 13% 15% 11% 15% 14% 13%
2 446 461 15% 17% 13% 14% 16% 14% 17%
3 387 396 13% 13% 13% 13% 14% 15% 12%
4 320 364 11% 10% 13% 14% 10% 10% 12%
5 349 327 12% 11% 12% 13% 12% 13% 11%
6 223 210 8% 10% 5% 8% 8% 6% 9%
7 84 87 3% 3% 4% 3% 3% 3% 3%
8 115 117 4% 4% 5% 6% 3% 4% 4%
9 25 22 1% 1% 1% 1% 1% 1% 1%
10 134 130 5% 6% 4% 4% 5% 6% 3%
11 + 214 228 7% 7% 9% 9% 7% 6% 8%
EU vote Education Gender
How many people, if any, would you say you could genuinely depend on to help if you had a serious problem regarding your physical health?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 23: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/23.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 258 219 9% 8% 8% 12% 16% 9% 9% 6% 6% 3% 14% 9% 5% 10% 14% 5% 9% 7% 11%
1 391 384 14% 14% 13% 13% 9% 13% 14% 15% 14% 19% 11% 14% 15% 14% 14% 11% 13% 15% 11%
2 413 415 14% 12% 16% 11% 13% 12% 15% 18% 16% 12% 12% 14% 16% 12% 16% 10% 14% 14% 18%
3 370 385 13% 11% 13% 12% 16% 10% 12% 12% 12% 15% 15% 11% 13% 12% 13% 11% 10% 17% 11%
4 334 364 12% 13% 9% 12% 8% 11% 13% 12% 15% 11% 10% 12% 13% 10% 10% 19% 11% 12% 11%
5 354 348 12% 13% 12% 15% 11% 15% 13% 12% 11% 8% 12% 14% 11% 14% 10% 11% 12% 12% 13%
6 225 220 8% 9% 8% 8% 5% 10% 7% 9% 6% 13% 6% 8% 9% 10% 8% 9% 6% 8% 8%
7 73 70 3% 3% 3% 3% 1% 3% 2% 2% 4% 4% 2% 3% 3% 4% 1% 3% 3% 2% 2%
8 115 97 4% 5% 4% 3% 6% 4% 4% 2% 4% 6% 5% 4% 4% 4% 3% 4% 6% 3% 4%
9 32 28 1% 1% 2% 0% 1% 3% 0% 3% 0% 0% 0% 1% 1% 1% 1% 4% 2% 1% 0%
10 103 123 4% 5% 3% 4% 3% 3% 3% 5% 4% 2% 4% 3% 4% 5% 6% 0% 4% 2% 4%
11 + 215 230 7% 8% 8% 7% 11% 8% 7% 4% 7% 7% 10% 8% 6% 5% 6% 12% 10% 7% 7%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 258 219 9% 10% 7% 7% 11% 6% 9% 8% 3% 11% 15% 15% 2% 11% 8% 16%
1 391 384 14% 10% 12% 11% 25% 10% 15% 10% 12% 13% 12% 17% 25% 14% 16% 11%
2 413 415 14% 6% 14% 12% 17% 15% 18% 15% 20% 16% 7% 12% 17% 11% 19% 9%
3 370 385 13% 14% 14% 15% 13% 16% 6% 4% 19% 20% 12% 13% 9% 8% 17% 15%
4 334 364 12% 8% 17% 16% 7% 11% 9% 16% 14% 8% 11% 6% 11% 19% 4% 10%
5 354 348 12% 18% 15% 14% 6% 11% 14% 14% 12% 8% 5% 15% 6% 13% 12% 16%
6 225 220 8% 6% 6% 6% 9% 9% 5% 11% 8% 5% 4% 13% 18% 9% 11% 3%
7 73 70 3% 2% 1% 1% 3% 5% 2% 0% 1% 5% 5% 0% 0% 5% 5% 3%
8 115 97 4% 3% 2% 8% 3% 3% 4% 6% 3% 2% 12% 0% 6% 1% 2% 5%
9 32 28 1% 2% 1% 0% 0% 0% 3% 1% 1% 4% 0% 0% 0% 0% 1% 0%
10 103 123 4% 4% 3% 3% 3% 4% 8% 5% 4% 2% 3% 3% 4% 2% 2% 2%
11 + 215 230 7% 16% 8% 8% 4% 10% 8% 9% 4% 5% 13% 6% 1% 8% 3% 12%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 258 219 9% 8% 9% 8% 10% 8% 10%
1 391 384 14% 15% 12% 11% 15% 13% 14%
2 413 415 14% 14% 15% 14% 14% 14% 14%
3 370 385 13% 10% 14% 12% 13% 15% 11%
4 334 364 12% 12% 11% 12% 11% 12% 11%
5 354 348 12% 11% 13% 14% 11% 13% 11%
6 225 220 8% 8% 8% 9% 7% 7% 9%
7 73 70 3% 2% 3% 2% 3% 3% 2%
8 115 97 4% 5% 4% 4% 4% 5% 3%
9 32 28 1% 1% 1% 1% 1% 1% 2%
10 103 123 4% 5% 3% 3% 4% 4% 3%
11 + 215 230 7% 8% 7% 9% 6% 6% 9%
EU vote Education Gender
How many people, if any, would you say you could genuinely depend on to help if you had a serious problem regarding your mental health?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 24: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/24.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very much 518 690 18% 19% 18% 17% 17% 16% 19% 19% 18% 20% 17% 18% 19% 17% 23% 18% 15% 20% 17%
A fair amount 1382 1454 48% 52% 49% 37% 48% 47% 49% 50% 54% 45% 44% 48% 50% 42% 48% 56% 51% 46% 50%
Not very much 714 538 25% 22% 26% 29% 29% 24% 23% 25% 20% 24% 29% 23% 23% 33% 19% 17% 24% 25% 23%
Not at all 269 201 9% 7% 8% 17% 6% 13% 9% 6% 8% 11% 10% 10% 8% 8% 10% 9% 10% 9% 11%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very much 518 690 18% 29% 23% 21% 24% 21% 19% 16% 17% 9% 17% 16% 11% 16% 9% 22%
A fair amount 1382 1454 48% 38% 49% 53% 39% 53% 51% 45% 53% 41% 41% 38% 42% 55% 59% 49%
Not very much 714 538 25% 31% 15% 16% 24% 22% 26% 31% 23% 36% 23% 27% 33% 23% 28% 22%
Not at all 269 201 9% 1% 13% 10% 13% 5% 5% 8% 7% 14% 18% 19% 14% 6% 4% 7%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very much 518 690 18% 16% 23% 22% 16% 15% 21%
A fair amount 1382 1454 48% 50% 49% 50% 47% 46% 49%
Not very much 714 538 25% 26% 20% 22% 26% 29% 21%
Not at all 269 201 9% 8% 8% 6% 11% 10% 9%
EU vote Education Gender
To what extent, if at all, do you understand what's going on in British politics?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 25: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/25.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very much 73 45 3% 3% 2% 1% 3% 0% 4% 2% 3% 6% 2% 2% 3% 4% 1% 4% 2% 3% 2%
A fair amount 299 291 10% 12% 9% 9% 10% 9% 10% 11% 10% 16% 10% 9% 12% 10% 10% 16% 12% 8% 11%
Not very much 1196 1213 41% 44% 42% 38% 38% 47% 40% 43% 43% 42% 38% 43% 43% 46% 38% 39% 39% 42% 42%
Not at all 1315 1334 46% 41% 47% 52% 49% 45% 46% 44% 44% 37% 50% 46% 42% 40% 50% 41% 47% 47% 45%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very much 73 45 3% 0% 3% 5% 3% 1% 2% 0% 2% 0% 3% 7% 5% 5% 2% 2%
A fair amount 299 291 10% 15% 11% 8% 13% 13% 8% 9% 9% 7% 6% 12% 12% 12% 11% 12%
Not very much 1196 1213 41% 57% 44% 53% 33% 41% 46% 47% 41% 31% 40% 35% 34% 37% 38% 42%
Not at all 1315 1334 46% 28% 42% 34% 52% 44% 44% 44% 48% 62% 51% 46% 48% 46% 49% 45%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very much 73 45 3% 4% 2% 1% 3% 3% 3%
A fair amount 299 291 10% 10% 11% 15% 8% 10% 11%
Not very much 1196 1213 41% 42% 42% 44% 40% 42% 41%
Not at all 1315 1334 46% 44% 45% 39% 49% 45% 46%
EU vote Education Gender
To what extent, if at all, do you feel political leaders care about people like you?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 26: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/26.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very much 176 180 6% 5% 9% 8% 7% 7% 6% 5% 5% 6% 7% 6% 5% 4% 11% 3% 6% 5% 8%
A fair amount 421 456 15% 13% 19% 13% 15% 19% 13% 12% 18% 14% 14% 15% 14% 20% 12% 16% 15% 12% 14%
Not very much 1309 1344 45% 49% 45% 35% 46% 47% 47% 49% 50% 38% 41% 47% 47% 50% 31% 43% 46% 46% 47%
Not at all 977 903 34% 33% 27% 44% 32% 28% 35% 33% 28% 43% 37% 32% 33% 25% 46% 38% 32% 37% 32%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very much 176 180 6% 3% 6% 2% 4% 5% 6% 11% 5% 8% 8% 3% 2% 8% 5% 12%
A fair amount 421 456 15% 12% 11% 14% 12% 13% 15% 14% 17% 15% 11% 26% 16% 17% 18% 10%
Not very much 1309 1344 45% 70% 52% 56% 44% 41% 46% 49% 43% 42% 38% 36% 39% 34% 46% 45%
Not at all 977 903 34% 15% 31% 27% 41% 41% 33% 26% 36% 35% 43% 35% 43% 41% 31% 33%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very much 176 180 6% 6% 8% 7% 6% 5% 7%
A fair amount 421 456 15% 14% 14% 14% 15% 14% 15%
Not very much 1309 1344 45% 45% 48% 48% 44% 49% 42%
Not at all 977 903 34% 36% 29% 30% 36% 32% 35%
EU vote Education Gender
To what extent, if at all, do you think you can make a difference in how the country is governed?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 27: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/27.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very hard-working 264 288 9% 9% 13% 4% 6% 7% 10% 15% 9% 13% 6% 9% 12% 10% 7% 8% 12% 8% 9%
Fairly hard-working 1347 1326 47% 49% 47% 36% 38% 43% 49% 50% 55% 59% 37% 46% 53% 43% 49% 55% 46% 48% 45%
Neither 551 583 19% 19% 16% 21% 22% 20% 19% 17% 18% 14% 22% 20% 17% 24% 13% 20% 18% 19% 18%
Fairly lazy 616 593 21% 21% 21% 29% 27% 25% 19% 18% 16% 14% 28% 22% 16% 20% 25% 16% 21% 21% 25%
Very lazy 104 93 4% 2% 3% 9% 6% 4% 3% 1% 2% 0% 7% 3% 1% 4% 6% 1% 3% 4% 2%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very hard-working 264 288 9% 5% 6% 10% 9% 8% 9% 7% 8% 9% 8% 19% 21% 12% 4% 10%
Fairly hard-working 1347 1326 47% 42% 56% 53% 41% 61% 40% 44% 47% 46% 37% 30% 54% 47% 59% 39%
Neither 551 583 19% 26% 15% 17% 19% 14% 25% 16% 18% 16% 28% 27% 13% 22% 17% 20%
Fairly lazy 616 593 21% 25% 19% 19% 26% 15% 24% 31% 21% 27% 20% 21% 11% 19% 15% 23%
Very lazy 104 93 4% 3% 4% 1% 6% 3% 2% 3% 6% 3% 7% 3% 0% 1% 5% 8%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very hard-working 264 288 9% 10% 9% 7% 10% 11% 7%
Fairly hard-working 1347 1326 47% 46% 49% 47% 47% 46% 48%
Neither 551 583 19% 21% 17% 18% 20% 20% 18%
Fairly lazy 616 593 21% 20% 21% 25% 20% 20% 23%
Very lazy 104 93 4% 3% 3% 3% 4% 2% 5%
EU vote Education Gender
Would you describe the UK public more as hard-working or lazy?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 28: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/28.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very self-confident 77 76 3% 2% 4% 2% 4% 3% 1% 4% 2% 3% 3% 2% 3% 2% 1% 2% 3% 3% 3%
Fairly self-confident 838 815 29% 33% 29% 19% 22% 27% 31% 38% 32% 33% 21% 29% 35% 28% 31% 39% 33% 25% 27%
Neither 856 841 30% 28% 27% 26% 29% 30% 31% 28% 30% 34% 28% 31% 30% 31% 34% 24% 28% 30% 30%
Fairly insecure 952 977 33% 33% 33% 43% 35% 34% 32% 26% 32% 30% 38% 33% 29% 34% 28% 20% 31% 36% 36%
Very insecure 161 174 6% 4% 7% 11% 10% 5% 4% 4% 3% 1% 10% 5% 3% 5% 5% 15% 5% 5% 5%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very self-confident 77 76 3% 1% 2% 0% 4% 2% 3% 1% 2% 4% 4% 5% 5% 1% 4% 3%
Fairly self-confident 838 815 29% 34% 33% 36% 25% 31% 22% 31% 25% 31% 22% 25% 35% 37% 37% 19%
Neither 856 841 30% 30% 29% 25% 30% 31% 32% 30% 26% 29% 32% 38% 39% 22% 25% 28%
Fairly insecure 952 977 33% 30% 31% 34% 38% 33% 34% 35% 36% 31% 35% 27% 19% 35% 29% 42%
Very insecure 161 174 6% 5% 5% 5% 3% 3% 10% 3% 10% 5% 7% 5% 2% 4% 4% 7%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very self-confident 77 76 3% 2% 4% 2% 3% 4% 2%
Fairly self-confident 838 815 29% 32% 27% 29% 29% 30% 29%
Neither 856 841 30% 28% 28% 27% 31% 29% 31%
Fairly insecure 952 977 33% 33% 34% 35% 32% 34% 32%
Very insecure 161 174 6% 4% 7% 7% 5% 4% 7%
EU vote Education Gender
Would you describe the UK public more as self-confident or insecure?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 29: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/29.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very arrogant 227 230 8% 6% 9% 14% 10% 6% 8% 4% 10% 1% 12% 7% 6% 6% 10% 15% 9% 8% 5%
Fairly arrogant 1008 1037 35% 36% 38% 46% 40% 36% 34% 31% 30% 28% 42% 35% 30% 37% 39% 24% 37% 35% 33%
Neither 1022 1023 35% 35% 31% 23% 33% 32% 37% 38% 42% 41% 29% 35% 40% 28% 27% 37% 34% 39% 41%
Fairly humble 536 533 19% 21% 17% 16% 13% 21% 17% 23% 17% 29% 14% 18% 22% 23% 23% 18% 17% 17% 18%
Very humble 90 60 3% 2% 5% 1% 4% 5% 4% 4% 1% 0% 3% 5% 2% 6% 2% 7% 3% 1% 3%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very arrogant 227 230 8% 7% 9% 7% 9% 6% 9% 5% 10% 10% 13% 8% 4% 4% 7% 8%
Fairly arrogant 1008 1037 35% 53% 32% 34% 40% 33% 41% 37% 40% 29% 40% 35% 23% 28% 26% 33%
Neither 1022 1023 35% 26% 34% 38% 40% 37% 33% 32% 34% 37% 29% 34% 44% 46% 43% 29%
Fairly humble 536 533 19% 13% 19% 15% 11% 24% 16% 26% 16% 22% 14% 18% 29% 20% 11% 26%
Very humble 90 60 3% 1% 6% 5% 0% 1% 1% 1% 0% 2% 4% 6% 1% 2% 13% 4%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very arrogant 227 230 8% 4% 12% 9% 8% 5% 10%
Fairly arrogant 1008 1037 35% 33% 38% 38% 34% 37% 33%
Neither 1022 1023 35% 39% 31% 32% 37% 36% 35%
Fairly humble 536 533 19% 19% 17% 18% 19% 18% 19%
Very humble 90 60 3% 4% 2% 4% 3% 3% 3%
EU vote Education Gender
Would you describe the UK public more as humble or arrogant?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 30: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/30.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very quick to anger 375 371 13% 12% 15% 24% 20% 10% 10% 10% 8% 10% 22% 10% 9% 13% 15% 10% 13% 13% 13%
Fairly quick to anger 1239 1202 43% 43% 44% 50% 40% 45% 46% 46% 41% 29% 44% 45% 41% 34% 46% 43% 47% 46% 38%
Neither 619 595 21% 21% 20% 17% 20% 20% 21% 22% 23% 30% 19% 21% 24% 21% 21% 23% 20% 20% 26%
Fairly slow to anger 525 586 18% 20% 17% 9% 15% 19% 19% 16% 24% 27% 13% 19% 22% 24% 17% 20% 17% 15% 20%
Very slow to anger 124 129 4% 4% 4% 1% 5% 6% 5% 5% 3% 5% 3% 5% 4% 8% 1% 4% 3% 5% 3%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very quick to anger 375 371 13% 14% 12% 9% 12% 7% 13% 6% 16% 16% 18% 9% 18% 12% 17% 21%
Fairly quick to anger 1239 1202 43% 35% 38% 42% 49% 41% 47% 58% 48% 39% 41% 41% 32% 50% 38% 36%
Neither 619 595 21% 27% 25% 23% 16% 29% 18% 20% 15% 19% 24% 28% 25% 16% 23% 21%
Fairly slow to anger 525 586 18% 22% 20% 21% 17% 22% 18% 13% 18% 22% 14% 17% 21% 17% 14% 17%
Very slow to anger 124 129 4% 3% 6% 5% 5% 2% 5% 3% 3% 4% 3% 6% 4% 5% 8% 5%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very quick to anger 375 371 13% 11% 16% 13% 13% 15% 11%
Fairly quick to anger 1239 1202 43% 40% 44% 43% 43% 42% 44%
Neither 619 595 21% 24% 20% 21% 22% 22% 21%
Fairly slow to anger 525 586 18% 20% 17% 18% 18% 19% 18%
Very slow to anger 124 129 4% 5% 3% 5% 4% 3% 6%
EU vote Education Gender
Would you describe the UK public more as quick or slow to anger?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 31: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/31.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very tolerant 151 198 5% 4% 5% 5% 5% 4% 7% 5% 5% 1% 5% 6% 5% 6% 6% 11% 4% 5% 3%
Fairly tolerant 979 956 34% 37% 33% 23% 33% 33% 38% 32% 36% 42% 29% 36% 36% 40% 35% 26% 35% 31% 35%
Neither 458 407 16% 16% 17% 17% 19% 17% 13% 14% 14% 22% 18% 15% 16% 18% 10% 11% 19% 13% 19%
Fairly intolerant 1011 1029 35% 33% 36% 38% 31% 37% 34% 38% 37% 30% 34% 35% 36% 30% 34% 39% 35% 38% 35%
Very intolerant 284 293 10% 9% 10% 17% 12% 9% 8% 11% 8% 4% 14% 8% 8% 6% 15% 13% 8% 13% 8%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very tolerant 151 198 5% 3% 8% 7% 4% 3% 3% 5% 2% 8% 8% 6% 4% 5% 6% 8%
Fairly tolerant 979 956 34% 36% 32% 35% 24% 51% 24% 44% 37% 31% 20% 36% 20% 38% 40% 36%
Neither 458 407 16% 21% 14% 11% 12% 11% 19% 9% 17% 19% 19% 15% 32% 11% 21% 13%
Fairly intolerant 1011 1029 35% 22% 38% 39% 48% 28% 42% 35% 32% 37% 39% 34% 39% 32% 24% 31%
Very intolerant 284 293 10% 18% 8% 8% 11% 6% 12% 7% 12% 6% 13% 9% 5% 14% 8% 12%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very tolerant 151 198 5% 7% 4% 4% 6% 5% 5%
Fairly tolerant 979 956 34% 36% 32% 36% 33% 34% 34%
Neither 458 407 16% 17% 15% 16% 16% 17% 15%
Fairly intolerant 1011 1029 35% 33% 38% 35% 35% 34% 36%
Very intolerant 284 293 10% 7% 12% 10% 10% 10% 10%
EU vote Education Gender
Would you describe the UK public more as tolerant or intolerant of people with different views?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very kind 251 244 9% 7% 9% 6% 8% 7% 12% 9% 8% 9% 7% 10% 9% 10% 3% 12% 11% 8% 9%
Fairly kind 1384 1411 48% 54% 42% 40% 41% 46% 47% 53% 54% 59% 41% 46% 55% 52% 46% 49% 45% 46% 52%
Neither 768 732 27% 25% 28% 32% 30% 31% 26% 25% 23% 20% 31% 28% 23% 25% 31% 24% 30% 26% 23%
Fairly unkind 406 423 14% 11% 18% 16% 18% 15% 14% 11% 12% 12% 17% 14% 12% 11% 18% 15% 13% 16% 14%
Very unkind 74 73 3% 3% 2% 7% 3% 2% 2% 2% 2% 1% 4% 2% 2% 2% 2% 1% 1% 4% 2%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very kind 251 244 9% 5% 12% 11% 7% 9% 4% 5% 7% 9% 10% 13% 10% 6% 14% 11%
Fairly kind 1384 1411 48% 50% 52% 51% 39% 55% 43% 57% 49% 42% 39% 45% 57% 54% 44% 42%
Neither 768 732 27% 21% 23% 26% 26% 20% 31% 20% 32% 36% 31% 27% 23% 27% 26% 28%
Fairly unkind 406 423 14% 21% 12% 12% 26% 14% 15% 15% 12% 10% 15% 12% 10% 10% 14% 17%
Very unkind 74 73 3% 3% 1% 0% 1% 1% 8% 3% 0% 4% 5% 2% 1% 3% 2% 2%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very kind 251 244 9% 10% 7% 6% 10% 10% 8%
Fairly kind 1384 1411 48% 51% 45% 50% 47% 48% 48%
Neither 768 732 27% 26% 26% 28% 26% 26% 27%
Fairly unkind 406 423 14% 12% 18% 14% 14% 14% 14%
Very unkind 74 73 3% 1% 4% 2% 3% 2% 3%
EU vote Education Gender
Would you describe the UK public more as kind or unkind?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Much more of a bully 87 84 3% 2% 5% 5% 5% 3% 1% 2% 4% 0% 5% 2% 2% 2% 3% 5% 4% 3% 3%
Slightly more of a bully 517 493 18% 17% 19% 20% 20% 20% 16% 16% 18% 14% 20% 18% 17% 14% 19% 21% 19% 19% 17%
Neither 1330 1232 46% 46% 47% 41% 41% 50% 42% 48% 45% 63% 41% 46% 50% 50% 46% 39% 49% 45% 44%
Slightly more of a pushover 727 792 25% 28% 22% 28% 24% 20% 28% 26% 27% 22% 25% 25% 25% 23% 28% 21% 22% 27% 30%
Much more of a pushover 222 282 8% 7% 7% 6% 10% 6% 12% 8% 6% 1% 9% 9% 6% 11% 4% 14% 6% 7% 7%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Much more of a bully 87 84 3% 4% 3% 1% 1% 1% 4% 2% 0% 6% 7% 4% 1% 3% 2% 5%
Slightly more of a bully 517 493 18% 14% 12% 22% 18% 17% 17% 22% 20% 11% 20% 22% 10% 19% 16% 29%
Neither 1330 1232 46% 58% 55% 40% 45% 50% 46% 39% 39% 47% 38% 49% 61% 43% 43% 46%
Slightly more of a pushover 727 792 25% 22% 22% 32% 30% 29% 26% 27% 35% 24% 27% 15% 19% 27% 22% 16%
Much more of a pushover 222 282 8% 2% 9% 5% 6% 3% 7% 10% 6% 12% 8% 10% 8% 7% 17% 4%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Much more of a bully 87 84 3% 1% 5% 3% 3% 3% 4%
Slightly more of a bully 517 493 18% 13% 22% 21% 17% 16% 20%
Neither 1330 1232 46% 48% 42% 46% 46% 49% 43%
Slightly more of a pushover 727 792 25% 27% 25% 23% 26% 24% 26%
Much more of a pushover 222 282 8% 10% 5% 7% 8% 8% 8%
EU vote Education Gender
Would you describe the UK public more as a bully or a pushover?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very hopeful 52 46 2% 2% 2% 1% 2% 0% 3% 3% 2% 0% 2% 2% 2% 4% 2% 0% 1% 1% 2%
Fairly hopeful 471 450 16% 21% 12% 14% 11% 16% 16% 20% 17% 28% 12% 16% 20% 17% 17% 24% 15% 16% 16%
Neither 517 512 18% 15% 17% 20% 22% 19% 15% 16% 18% 16% 21% 17% 17% 17% 20% 18% 21% 16% 17%
Fairly worried 1406 1411 49% 49% 50% 40% 47% 51% 49% 49% 53% 51% 44% 50% 51% 50% 47% 49% 49% 50% 47%
Very worried 436 464 15% 13% 18% 25% 19% 14% 17% 12% 11% 6% 21% 16% 11% 12% 13% 9% 15% 17% 18%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very hopeful 52 46 2% 0% 3% 3% 1% 0% 2% 0% 0% 1% 4% 5% 0% 4% 1% 2%
Fairly hopeful 471 450 16% 11% 19% 19% 9% 20% 15% 17% 16% 13% 8% 21% 20% 27% 12% 15%
Neither 517 512 18% 17% 16% 14% 23% 18% 13% 16% 21% 28% 28% 15% 13% 10% 26% 15%
Fairly worried 1406 1411 49% 53% 47% 51% 48% 54% 54% 50% 48% 43% 45% 53% 65% 46% 40% 40%
Very worried 436 464 15% 19% 15% 13% 19% 9% 16% 16% 15% 15% 15% 7% 2% 13% 21% 28%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very hopeful 52 46 2% 2% 2% 1% 2% 1% 2%
Fairly hopeful 471 450 16% 20% 12% 15% 17% 15% 18%
Neither 517 512 18% 19% 15% 18% 18% 16% 19%
Fairly worried 1406 1411 49% 47% 52% 52% 47% 49% 48%
Very worried 436 464 15% 12% 19% 14% 16% 18% 12%
EU vote Education Gender
Would you describe the UK public more as hopeful or worried?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very united 45 27 2% 0% 3% 1% 0% 1% 2% 3% 1% 4% 0% 1% 2% 1% 2% 2% 2% 2% 1%
Fairly united 330 275 11% 12% 11% 12% 7% 12% 10% 14% 11% 18% 9% 11% 14% 14% 6% 11% 13% 11% 11%
Neither 337 324 12% 14% 9% 14% 12% 14% 9% 10% 12% 14% 13% 11% 11% 15% 12% 6% 13% 10% 11%
Fairly divided 1310 1312 45% 45% 45% 35% 47% 41% 48% 48% 49% 46% 42% 45% 48% 44% 47% 52% 45% 45% 47%
Very divided 861 945 30% 29% 32% 37% 35% 32% 31% 26% 27% 18% 36% 32% 24% 27% 34% 29% 28% 32% 30%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very united 45 27 2% 0% 0% 2% 1% 1% 0% 2% 2% 0% 1% 4% 5% 4% 4% 0%
Fairly united 330 275 11% 10% 7% 7% 7% 22% 11% 12% 8% 16% 7% 15% 9% 21% 13% 10%
Neither 337 324 12% 10% 8% 16% 13% 7% 13% 9% 16% 9% 20% 13% 21% 5% 11% 10%
Fairly divided 1310 1312 45% 45% 53% 46% 46% 43% 40% 46% 46% 47% 39% 46% 47% 43% 52% 40%
Very divided 861 945 30% 36% 32% 28% 34% 27% 36% 31% 29% 28% 33% 21% 18% 27% 20% 40%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very united 45 27 2% 2% 1% 1% 2% 2% 1%
Fairly united 330 275 11% 13% 9% 10% 12% 12% 11%
Neither 337 324 12% 14% 7% 10% 12% 14% 10%
Fairly divided 1310 1312 45% 47% 45% 47% 45% 48% 43%
Very divided 861 945 30% 25% 37% 31% 29% 24% 36%
EU vote Education Gender
Would you describe the UK public more as united or divided?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
I am European 1277 1331 44% 42% 48% 50% 45% 42% 43% 47% 45% 36% 47% 43% 44% 39% 45% 48% 47% 46% 42%
I am not European 1115 1195 39% 46% 34% 29% 40% 41% 40% 38% 38% 43% 36% 41% 39% 44% 37% 41% 36% 36% 41%
Not sure 491 357 17% 13% 19% 21% 15% 17% 17% 15% 17% 22% 17% 17% 17% 18% 18% 11% 17% 17% 17%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
I am European 1277 1331 44% 55% 56% 51% 42% 43% 41% 54% 42% 41% 50% 32% 34% 36% 24% 54%
I am not European 1115 1195 39% 23% 34% 35% 45% 46% 43% 35% 35% 47% 43% 40% 40% 46% 43% 26%
Not sure 491 357 17% 22% 11% 13% 13% 10% 15% 11% 23% 12% 7% 28% 26% 18% 33% 20%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
I am European 1277 1331 44% 32% 58% 52% 40% 41% 47%
I am not European 1115 1195 39% 52% 26% 31% 42% 39% 38%
Not sure 491 357 17% 16% 15% 17% 17% 20% 14%
EU vote Education Gender
Do you or do you not identify as European?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very proud 1355 1380 47% 54% 45% 38% 41% 42% 47% 49% 49% 72% 40% 45% 54% 50% 34% 40% 53% 44% 48%
Fairly proud 923 886 32% 30% 31% 34% 31% 36% 35% 33% 30% 20% 32% 35% 29% 31% 29% 38% 29% 34% 33%
Not very proud 333 363 12% 8% 15% 14% 16% 14% 10% 11% 9% 4% 15% 12% 9% 13% 16% 9% 10% 13% 8%
Not proud at all 148 163 5% 4% 6% 8% 6% 6% 4% 2% 7% 3% 7% 5% 4% 2% 10% 6% 5% 6% 3%
I am not British 124 91 4% 4% 2% 6% 6% 1% 4% 5% 6% 1% 6% 3% 4% 4% 10% 7% 2% 2% 8%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very proud 1355 1380 47% 49% 51% 58% 31% 57% 40% 49% 42% 49% 42% 45% 58% 47% 49% 43%
Fairly proud 923 886 32% 37% 34% 28% 35% 24% 36% 32% 39% 31% 30% 33% 24% 31% 27% 33%
Not very proud 333 363 12% 6% 12% 6% 14% 7% 11% 12% 9% 10% 20% 14% 10% 11% 14% 17%
Not proud at all 148 163 5% 5% 2% 3% 15% 6% 7% 6% 4% 6% 7% 4% 3% 5% 1% 3%
I am not British 124 91 4% 3% 0% 5% 5% 6% 6% 1% 6% 4% 2% 4% 5% 5% 9% 4%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very proud 1355 1380 47% 53% 42% 44% 49% 47% 47%
Fairly proud 923 886 32% 32% 33% 35% 31% 33% 31%
Not very proud 333 363 12% 8% 14% 13% 11% 12% 11%
Not proud at all 148 163 5% 4% 8% 5% 5% 4% 6%
I am not British 124 91 4% 3% 3% 4% 4% 4% 4%
EU vote Education Gender
To what extent, if at all, would you say you’re proud to be British?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very good 199 206 7% 8% 6% 12% 6% 4% 6% 9% 6% 7% 9% 5% 7% 5% 3% 11% 6% 8% 8%
Fairly good 1281 1291 44% 50% 42% 44% 39% 45% 41% 47% 46% 55% 41% 43% 48% 47% 52% 40% 47% 40% 44%
Neither 899 872 31% 28% 31% 26% 29% 32% 37% 30% 33% 25% 28% 35% 30% 29% 34% 31% 31% 30% 34%
Fairly bad 360 396 12% 12% 13% 11% 17% 12% 13% 11% 13% 9% 15% 12% 11% 13% 10% 11% 13% 15% 9%
Very bad 143 118 5% 2% 7% 7% 9% 6% 4% 3% 2% 4% 8% 5% 3% 6% 1% 7% 2% 7% 5%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very good 199 206 7% 4% 5% 9% 2% 7% 8% 3% 7% 7% 9% 12% 12% 7% 9% 4%
Fairly good 1281 1291 44% 65% 44% 56% 37% 56% 41% 41% 50% 46% 37% 26% 42% 50% 41% 37%
Neither 899 872 31% 19% 36% 26% 41% 26% 30% 36% 28% 30% 38% 40% 26% 23% 36% 30%
Fairly bad 360 396 12% 4% 10% 7% 12% 9% 20% 14% 8% 14% 11% 12% 16% 16% 13% 18%
Very bad 143 118 5% 8% 5% 2% 7% 2% 1% 6% 6% 3% 5% 10% 5% 5% 2% 11%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very good 199 206 7% 7% 7% 7% 7% 8% 6%
Fairly good 1281 1291 44% 49% 42% 51% 41% 44% 45%
Neither 899 872 31% 28% 34% 28% 33% 29% 33%
Fairly bad 360 396 12% 13% 13% 11% 13% 13% 12%
Very bad 143 118 5% 3% 5% 3% 6% 6% 4%
EU vote Education Gender
In general, do you think things are going in a good or bad direction for you personally?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very good 59 67 2% 3% 2% 2% 1% 1% 2% 2% 2% 7% 1% 1% 3% 3% 2% 0% 1% 3% 3%
Fairly good 540 596 19% 25% 15% 15% 10% 15% 24% 25% 15% 28% 12% 20% 22% 18% 14% 15% 24% 16% 21%
Neither 573 598 20% 21% 16% 21% 20% 19% 23% 17% 20% 19% 20% 21% 19% 23% 23% 26% 19% 17% 21%
Fairly bad 1149 1087 40% 36% 46% 38% 39% 46% 36% 39% 44% 36% 39% 40% 40% 38% 42% 40% 38% 42% 40%
Very bad 563 535 20% 15% 21% 25% 30% 19% 15% 16% 19% 11% 28% 17% 16% 19% 19% 19% 19% 23% 15%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very good 59 67 2% 1% 1% 1% 0% 2% 3% 1% 1% 1% 3% 3% 11% 3% 2% 1%
Fairly good 540 596 19% 16% 22% 26% 13% 23% 18% 14% 23% 20% 8% 21% 21% 20% 18% 15%
Neither 573 598 20% 14% 22% 21% 18% 19% 19% 18% 20% 19% 20% 28% 21% 16% 24% 19%
Fairly bad 1149 1087 40% 42% 41% 37% 49% 45% 38% 41% 38% 40% 46% 25% 37% 41% 45% 34%
Very bad 563 535 20% 27% 14% 16% 20% 12% 21% 26% 18% 20% 24% 23% 11% 20% 12% 31%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very good 59 67 2% 3% 1% 1% 3% 2% 2%
Fairly good 540 596 19% 26% 12% 17% 19% 18% 19%
Neither 573 598 20% 24% 16% 20% 20% 18% 21%
Fairly bad 1149 1087 40% 34% 46% 42% 39% 42% 38%
Very bad 563 535 20% 13% 24% 20% 19% 20% 19%
EU vote Education Gender
In general, do you think things are going in a good or bad direction for the UK economy?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very good 60 65 2% 2% 3% 3% 2% 1% 1% 2% 3% 4% 2% 1% 3% 1% 2% 3% 3% 1% 4%
Fairly good 509 541 18% 24% 13% 12% 10% 14% 22% 25% 17% 24% 11% 18% 22% 18% 17% 18% 20% 18% 13%
Neither 586 552 20% 22% 19% 23% 21% 17% 22% 18% 19% 24% 22% 20% 19% 21% 21% 31% 21% 18% 20%
Fairly bad 1201 1198 42% 39% 45% 36% 40% 50% 40% 39% 46% 40% 38% 44% 42% 44% 37% 35% 38% 42% 48%
Very bad 527 527 18% 14% 21% 26% 28% 18% 15% 16% 15% 8% 27% 16% 14% 15% 23% 14% 18% 21% 15%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very good 60 65 2% 0% 1% 2% 0% 4% 1% 1% 2% 4% 3% 7% 2% 4% 2% 0%
Fairly good 509 541 18% 18% 20% 25% 17% 26% 20% 11% 15% 15% 7% 20% 14% 19% 21% 14%
Neither 586 552 20% 18% 21% 27% 21% 19% 21% 18% 18% 26% 23% 21% 20% 15% 20% 17%
Fairly bad 1201 1198 42% 43% 40% 35% 34% 43% 38% 55% 45% 36% 48% 34% 55% 43% 43% 34%
Very bad 527 527 18% 21% 17% 10% 27% 8% 21% 15% 21% 19% 19% 17% 10% 20% 14% 34%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very good 60 65 2% 3% 1% 1% 2% 2% 2%
Fairly good 509 541 18% 24% 10% 17% 18% 17% 18%
Neither 586 552 20% 26% 15% 16% 22% 20% 20%
Fairly bad 1201 1198 42% 35% 50% 47% 39% 43% 40%
Very bad 527 527 18% 12% 24% 19% 18% 17% 19%
EU vote Education Gender
In general, do you think things are going in a good or bad direction for the UK overall?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 41: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/41.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very good 32 41 1% 1% 1% 1% 1% 0% 2% 1% 1% 0% 1% 1% 1% 3% 1% 0% 0% 0% 3%
Fairly good 517 525 18% 19% 17% 16% 17% 14% 15% 25% 15% 27% 17% 15% 22% 17% 11% 23% 22% 14% 20%
Neither 881 915 31% 34% 27% 31% 28% 34% 30% 30% 30% 32% 29% 32% 30% 30% 32% 21% 29% 32% 34%
Fairly bad 1096 1084 38% 37% 41% 34% 37% 42% 40% 34% 43% 34% 36% 41% 38% 39% 38% 47% 38% 38% 34%
Very bad 357 318 12% 9% 14% 18% 17% 10% 12% 11% 10% 6% 17% 11% 10% 12% 18% 9% 11% 15% 9%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very good 32 41 1% 0% 3% 1% 0% 1% 0% 1% 0% 2% 3% 3% 0% 1% 2% 0%
Fairly good 517 525 18% 14% 30% 17% 13% 20% 14% 5% 16% 22% 13% 18% 19% 18% 28% 16%
Neither 881 915 31% 34% 25% 40% 32% 31% 30% 31% 31% 28% 35% 38% 35% 24% 24% 28%
Fairly bad 1096 1084 38% 33% 33% 37% 39% 43% 45% 49% 39% 39% 37% 25% 35% 40% 39% 29%
Very bad 357 318 12% 19% 9% 5% 15% 6% 11% 14% 13% 8% 12% 16% 11% 17% 8% 26%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very good 32 41 1% 2% 1% 0% 1% 1% 1%
Fairly good 517 525 18% 22% 14% 18% 18% 17% 19%
Neither 881 915 31% 35% 25% 29% 31% 30% 31%
Fairly bad 1096 1084 38% 32% 47% 41% 37% 38% 38%
Very bad 357 318 12% 9% 13% 12% 13% 14% 11%
EU vote Education Gender
In general, do you think things are going in a good or bad direction for the world economy?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 42: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/42.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very good 30 33 1% 1% 2% 1% 1% 1% 0% 1% 2% 0% 1% 0% 1% 1% 0% 3% 1% 0% 2%
Fairly good 407 447 14% 17% 12% 13% 10% 13% 12% 19% 14% 24% 11% 12% 18% 14% 15% 14% 17% 12% 14%
Neither 744 681 26% 29% 22% 21% 25% 23% 34% 23% 24% 29% 24% 29% 24% 28% 22% 31% 23% 26% 29%
Fairly bad 1174 1225 41% 38% 43% 40% 38% 42% 39% 42% 44% 41% 39% 40% 43% 36% 37% 41% 42% 42% 42%
Very bad 528 497 18% 15% 21% 24% 25% 21% 16% 15% 17% 6% 25% 18% 14% 21% 26% 12% 17% 20% 13%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very good 30 33 1% 0% 0% 0% 0% 1% 1% 1% 1% 1% 3% 6% 0% 1% 3% 0%
Fairly good 407 447 14% 18% 13% 17% 10% 23% 13% 9% 14% 19% 13% 11% 15% 13% 14% 11%
Neither 744 681 26% 30% 29% 37% 19% 20% 26% 25% 23% 24% 21% 24% 33% 23% 29% 26%
Fairly bad 1174 1225 41% 32% 45% 34% 57% 44% 40% 41% 44% 38% 44% 33% 41% 40% 42% 30%
Very bad 528 497 18% 19% 13% 12% 14% 12% 19% 24% 18% 18% 19% 26% 12% 23% 12% 34%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very good 30 33 1% 1% 1% 1% 1% 1% 1%
Fairly good 407 447 14% 18% 11% 16% 13% 14% 15%
Neither 744 681 26% 30% 21% 21% 28% 25% 26%
Fairly bad 1174 1225 41% 37% 48% 46% 38% 41% 40%
Very bad 528 497 18% 14% 20% 17% 19% 19% 18%
EU vote Education Gender
In general, do you think things are going in a good or bad direction for the world overall?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 43: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/43.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very good 40 38 1% 1% 2% 1% 2% 3% 1% 1% 1% 3% 1% 2% 1% 2% 4% 0% 1% 1% 2%
Fairly good 524 487 18% 22% 17% 16% 11% 15% 18% 22% 19% 34% 13% 16% 23% 20% 23% 8% 20% 18% 16%
Neither 552 528 19% 20% 17% 15% 23% 17% 24% 19% 15% 17% 20% 21% 17% 25% 13% 28% 18% 17% 19%
Fairly bad 1097 1151 38% 38% 40% 35% 40% 43% 35% 35% 44% 33% 38% 38% 38% 33% 39% 49% 39% 35% 44%
Very bad 670 679 23% 19% 24% 32% 24% 23% 23% 24% 22% 12% 27% 23% 21% 20% 22% 15% 23% 30% 19%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very good 40 38 1% 0% 0% 0% 5% 1% 0% 0% 0% 1% 3% 5% 5% 0% 3% 1%
Fairly good 524 487 18% 14% 28% 17% 16% 26% 13% 11% 24% 14% 14% 26% 20% 17% 15% 14%
Neither 552 528 19% 34% 13% 19% 13% 17% 22% 24% 18% 26% 15% 24% 23% 16% 16% 15%
Fairly bad 1097 1151 38% 31% 39% 43% 37% 36% 42% 41% 34% 36% 41% 23% 37% 44% 49% 34%
Very bad 670 679 23% 21% 21% 19% 29% 21% 23% 25% 24% 23% 28% 23% 15% 22% 18% 36%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very good 40 38 1% 2% 1% 1% 2% 1% 1%
Fairly good 524 487 18% 21% 16% 16% 19% 17% 20%
Neither 552 528 19% 24% 15% 18% 20% 18% 20%
Fairly bad 1097 1151 38% 36% 41% 43% 36% 40% 36%
Very bad 670 679 23% 18% 27% 23% 23% 23% 23%
EU vote Education Gender
In general, do you think things are going in a good or bad direction for the environment?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 44: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/44.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very good 181 209 6% 5% 6% 12% 8% 7% 6% 4% 6% 2% 10% 6% 4% 7% 3% 7% 7% 6% 7%
Fairly good 1157 1179 40% 45% 39% 42% 42% 37% 43% 41% 38% 36% 42% 41% 39% 42% 42% 41% 39% 40% 38%
Neither 829 810 29% 28% 27% 19% 26% 30% 29% 27% 31% 43% 23% 30% 32% 29% 27% 28% 29% 29% 30%
Fairly bad 516 498 18% 16% 19% 14% 15% 19% 18% 23% 20% 15% 15% 18% 20% 16% 18% 18% 20% 17% 18%
Very bad 199 187 7% 5% 9% 14% 8% 7% 4% 6% 6% 4% 10% 6% 6% 6% 10% 6% 5% 8% 7%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very good 181 209 6% 9% 9% 12% 3% 8% 2% 4% 5% 9% 10% 5% 4% 1% 5% 8%
Fairly good 1157 1179 40% 58% 45% 35% 49% 36% 34% 33% 52% 47% 27% 33% 30% 46% 38% 38%
Neither 829 810 29% 13% 26% 28% 22% 34% 32% 33% 21% 32% 30% 29% 49% 29% 33% 23%
Fairly bad 516 498 18% 17% 18% 15% 18% 16% 25% 23% 13% 11% 22% 26% 14% 19% 19% 11%
Very bad 199 187 7% 4% 2% 9% 9% 6% 8% 6% 8% 1% 11% 7% 3% 5% 5% 20%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very good 181 209 6% 7% 6% 6% 6% 6% 6%
Fairly good 1157 1179 40% 38% 44% 42% 39% 38% 42%
Neither 829 810 29% 32% 24% 27% 30% 29% 28%
Fairly bad 516 498 18% 17% 18% 19% 17% 19% 17%
Very bad 199 187 7% 5% 8% 6% 8% 7% 7%
EU vote Education Gender
In general, do you think things are going in a good or bad direction for gender equality?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 45: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/45.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very good 153 230 5% 5% 5% 4% 8% 5% 6% 4% 5% 3% 6% 6% 4% 6% 4% 8% 4% 5% 6%
Fairly good 818 844 28% 33% 21% 31% 28% 28% 33% 29% 24% 22% 29% 31% 26% 31% 29% 28% 26% 27% 31%
Neither 809 795 28% 31% 27% 18% 20% 29% 25% 30% 34% 52% 19% 27% 36% 23% 22% 29% 31% 29% 30%
Fairly bad 783 713 27% 23% 33% 28% 30% 27% 26% 27% 29% 21% 29% 26% 27% 29% 24% 27% 29% 26% 27%
Very bad 320 301 11% 8% 14% 20% 16% 11% 10% 10% 8% 1% 17% 10% 8% 11% 21% 7% 10% 13% 7%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very good 153 230 5% 2% 9% 8% 4% 3% 5% 4% 6% 8% 6% 5% 3% 2% 4% 6%
Fairly good 818 844 28% 37% 33% 24% 28% 31% 21% 27% 32% 33% 23% 26% 19% 34% 31% 26%
Neither 809 795 28% 14% 24% 37% 28% 30% 27% 31% 26% 30% 27% 27% 59% 24% 20% 24%
Fairly bad 783 713 27% 36% 28% 24% 25% 27% 30% 28% 26% 22% 31% 24% 15% 33% 37% 20%
Very bad 320 301 11% 11% 6% 7% 15% 9% 17% 11% 9% 7% 13% 19% 5% 7% 7% 23%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very good 153 230 5% 7% 4% 4% 6% 4% 6%
Fairly good 818 844 28% 29% 27% 30% 27% 28% 29%
Neither 809 795 28% 35% 22% 23% 30% 30% 26%
Fairly bad 783 713 27% 21% 34% 31% 25% 27% 27%
Very bad 320 301 11% 8% 13% 11% 11% 10% 12%
EU vote Education Gender
In general, do you think things are going in a good or bad direction for equality for ethnic minorities?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 46: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/46.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very 302 301 10% 9% 13% 16% 12% 7% 11% 10% 10% 6% 14% 9% 9% 12% 11% 6% 11% 11% 8%
Fairly 1177 1093 41% 41% 42% 49% 39% 43% 42% 34% 42% 39% 43% 43% 38% 43% 49% 34% 42% 42% 34%
Not very 1156 1219 40% 42% 37% 28% 42% 38% 41% 48% 41% 37% 36% 40% 43% 38% 36% 48% 39% 38% 47%
Not at all 248 270 9% 9% 8% 8% 7% 13% 6% 7% 7% 18% 7% 9% 9% 7% 5% 13% 9% 9% 10%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very 302 301 10% 10% 11% 3% 14% 7% 11% 8% 10% 11% 16% 11% 11% 15% 15% 8%
Fairly 1177 1093 41% 45% 38% 33% 40% 40% 43% 41% 43% 36% 50% 43% 44% 43% 42% 37%
Not very 1156 1219 40% 43% 39% 52% 40% 40% 41% 41% 40% 43% 22% 35% 35% 39% 39% 47%
Not at all 248 270 9% 3% 12% 12% 7% 13% 5% 10% 7% 10% 12% 11% 11% 4% 4% 8%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very 302 301 10% 10% 12% 10% 11% 11% 10%
Fairly 1177 1093 41% 38% 44% 43% 40% 42% 40%
Not very 1156 1219 40% 42% 38% 40% 40% 40% 41%
Not at all 248 270 9% 10% 6% 7% 9% 8% 9%
EU vote Education Gender
To what extent, if at all, would you describe the UK public as a whole as racist?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 47: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/47.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very 227 180 8% 6% 10% 11% 9% 10% 7% 5% 7% 8% 10% 8% 6% 7% 5% 9% 12% 7% 5%
Fairly 1055 1006 37% 36% 41% 37% 37% 34% 36% 38% 37% 36% 37% 35% 37% 37% 35% 26% 36% 40% 35%
Not very 1319 1382 46% 50% 39% 43% 44% 44% 48% 47% 47% 44% 44% 46% 46% 49% 54% 52% 41% 45% 46%
Not at all 282 315 10% 8% 10% 9% 9% 12% 9% 9% 10% 12% 9% 10% 10% 7% 6% 13% 11% 9% 14%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very 227 180 8% 4% 4% 4% 6% 8% 9% 8% 7% 13% 14% 6% 14% 5% 13% 8%
Fairly 1055 1006 37% 52% 34% 34% 41% 38% 37% 38% 41% 30% 32% 35% 30% 42% 32% 35%
Not very 1319 1382 46% 40% 48% 51% 44% 44% 48% 41% 47% 45% 41% 49% 45% 47% 44% 47%
Not at all 282 315 10% 4% 13% 11% 9% 10% 7% 13% 5% 11% 14% 10% 11% 6% 11% 10%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very 227 180 8% 9% 7% 7% 8% 8% 8%
Fairly 1055 1006 37% 32% 41% 39% 35% 41% 32%
Not very 1319 1382 46% 49% 43% 46% 45% 43% 49%
Not at all 282 315 10% 11% 8% 8% 11% 9% 11%
EU vote Education Gender
To what extent, if at all, would you describe the UK public as a whole as sexist?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 48: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/48.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very 121 112 4% 4% 5% 3% 6% 2% 5% 4% 3% 9% 5% 4% 4% 5% 1% 1% 4% 6% 3%
Fairly 696 632 24% 23% 28% 25% 25% 19% 27% 24% 24% 25% 25% 24% 24% 24% 22% 21% 27% 24% 23%
Not very 1588 1632 55% 57% 51% 51% 54% 60% 54% 58% 59% 43% 53% 57% 55% 57% 64% 60% 51% 54% 56%
Not at all 478 507 17% 16% 16% 21% 16% 18% 14% 15% 14% 23% 18% 16% 16% 14% 13% 17% 18% 16% 19%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very 121 112 4% 3% 6% 1% 5% 3% 4% 8% 1% 4% 4% 2% 8% 6% 2% 7%
Fairly 696 632 24% 28% 19% 20% 25% 23% 26% 20% 27% 23% 24% 23% 19% 25% 45% 18%
Not very 1588 1632 55% 54% 56% 55% 51% 59% 61% 52% 59% 52% 51% 58% 55% 59% 39% 58%
Not at all 478 507 17% 15% 19% 24% 19% 16% 9% 19% 14% 20% 21% 17% 19% 9% 14% 18%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very 121 112 4% 4% 5% 3% 5% 5% 3%
Fairly 696 632 24% 25% 26% 25% 24% 25% 23%
Not very 1588 1632 55% 53% 55% 54% 56% 56% 54%
Not at all 478 507 17% 18% 14% 18% 16% 14% 19%
EU vote Education Gender
To what extent, if at all, would you describe the UK public as a whole as antisemitic?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 49: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/49.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very 575 579 20% 15% 29% 26% 23% 20% 20% 17% 18% 15% 24% 20% 17% 20% 19% 18% 19% 21% 21%
Fairly 1221 1197 42% 45% 42% 41% 39% 39% 42% 45% 45% 47% 40% 41% 46% 41% 39% 45% 42% 45% 39%
Not very 881 852 31% 33% 23% 25% 33% 29% 32% 32% 30% 27% 30% 31% 30% 33% 38% 30% 32% 27% 28%
Not at all 206 255 7% 7% 6% 8% 6% 12% 5% 6% 7% 10% 6% 8% 7% 6% 4% 7% 7% 7% 11%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very 575 579 20% 25% 23% 10% 23% 14% 17% 23% 23% 20% 21% 22% 16% 16% 26% 20%
Fairly 1221 1197 42% 48% 35% 43% 37% 45% 46% 39% 41% 47% 47% 48% 47% 44% 36% 41%
Not very 881 852 31% 26% 37% 34% 33% 36% 33% 27% 31% 24% 18% 19% 31% 37% 33% 32%
Not at all 206 255 7% 1% 5% 13% 8% 5% 4% 11% 5% 10% 13% 12% 7% 3% 6% 7%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very 575 579 20% 17% 23% 21% 20% 20% 19%
Fairly 1221 1197 42% 42% 44% 43% 42% 42% 42%
Not very 881 852 31% 33% 28% 28% 32% 31% 30%
Not at all 206 255 7% 8% 5% 7% 7% 6% 8%
EU vote Education Gender
To what extent, if at all, would you describe the UK public as a whole as Islamophobic?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very 203 204 7% 5% 10% 10% 6% 11% 5% 5% 8% 4% 8% 8% 6% 6% 8% 2% 9% 8% 6%
Fairly 803 748 28% 26% 30% 28% 28% 27% 30% 25% 29% 29% 28% 28% 27% 29% 27% 20% 29% 28% 29%
Not very 1421 1409 49% 51% 45% 48% 50% 44% 53% 52% 46% 49% 49% 49% 49% 47% 53% 65% 48% 50% 46%
Not at all 456 522 16% 18% 15% 14% 16% 19% 12% 17% 17% 18% 15% 15% 17% 19% 11% 13% 15% 15% 19%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very 203 204 7% 2% 2% 2% 7% 6% 5% 6% 6% 12% 18% 7% 11% 10% 11% 9%
Fairly 803 748 28% 29% 23% 25% 25% 27% 35% 29% 29% 27% 25% 36% 31% 29% 32% 18%
Not very 1421 1409 49% 57% 59% 56% 47% 51% 45% 48% 52% 46% 39% 48% 38% 44% 42% 58%
Not at all 456 522 16% 13% 16% 17% 21% 16% 15% 17% 13% 15% 17% 9% 20% 17% 15% 16%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very 203 204 7% 6% 8% 6% 7% 8% 6%
Fairly 803 748 28% 25% 30% 29% 27% 30% 26%
Not very 1421 1409 49% 51% 48% 49% 50% 47% 51%
Not at all 456 522 16% 17% 13% 16% 16% 15% 17%
EU vote Education Gender
To what extent, if at all, would you describe the UK public as prejudiced against disabled people?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very 218 248 8% 6% 9% 5% 6% 8% 9% 5% 10% 10% 5% 9% 8% 6% 5% 12% 8% 8% 8%
Fairly 900 872 31% 30% 35% 34% 28% 30% 31% 36% 29% 28% 31% 31% 32% 30% 28% 34% 32% 32% 29%
Not very 1285 1266 45% 47% 40% 44% 47% 41% 48% 42% 44% 44% 46% 45% 43% 41% 58% 39% 47% 42% 44%
Not at all 480 497 17% 17% 16% 16% 19% 20% 12% 17% 17% 18% 18% 15% 17% 22% 8% 14% 13% 18% 18%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very 218 248 8% 2% 10% 6% 11% 11% 4% 5% 3% 7% 14% 5% 14% 13% 4% 9%
Fairly 900 872 31% 25% 21% 27% 40% 30% 32% 33% 32% 28% 30% 44% 34% 36% 36% 29%
Not very 1285 1266 45% 54% 54% 51% 34% 45% 47% 47% 51% 46% 31% 35% 33% 39% 40% 43%
Not at all 480 497 17% 20% 15% 16% 15% 14% 17% 15% 14% 19% 26% 17% 18% 12% 20% 18%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very 218 248 8% 9% 7% 7% 8% 7% 8%
Fairly 900 872 31% 31% 31% 33% 30% 33% 30%
Not very 1285 1266 45% 43% 47% 44% 45% 44% 46%
Not at all 480 497 17% 16% 15% 16% 17% 16% 17%
EU vote Education Gender
To what extent, if at all, would you describe the UK public as prejudiced against old people?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very 215 207 7% 4% 11% 20% 11% 6% 4% 4% 5% 7% 14% 5% 5% 5% 7% 4% 7% 9% 10%
Fairly 859 772 30% 28% 35% 38% 34% 29% 27% 28% 27% 28% 35% 28% 28% 30% 30% 31% 31% 30% 26%
Not very 1365 1371 47% 51% 41% 34% 42% 50% 54% 49% 52% 46% 39% 52% 49% 48% 52% 51% 47% 46% 46%
Not at all 444 533 15% 17% 14% 8% 13% 16% 15% 20% 16% 19% 11% 16% 18% 17% 11% 14% 16% 15% 18%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very 215 207 7% 6% 2% 4% 5% 5% 9% 4% 13% 13% 18% 1% 14% 4% 11% 6%
Fairly 859 772 30% 24% 26% 20% 31% 27% 28% 36% 27% 26% 40% 40% 25% 37% 32% 33%
Not very 1365 1371 47% 57% 51% 54% 44% 56% 52% 44% 49% 48% 28% 50% 43% 39% 43% 45%
Not at all 444 533 15% 12% 21% 23% 20% 12% 11% 16% 11% 13% 14% 9% 18% 19% 14% 17%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very 215 207 7% 4% 10% 7% 8% 8% 7%
Fairly 859 772 30% 29% 32% 31% 29% 31% 29%
Not very 1365 1371 47% 49% 45% 46% 48% 46% 49%
Not at all 444 533 15% 17% 14% 16% 15% 16% 15%
EU vote Education Gender
To what extent, if at all, would you describe the UK public as prejudiced against young people?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Very 293 293 10% 6% 15% 10% 15% 13% 11% 5% 7% 9% 13% 12% 7% 9% 11% 9% 11% 10% 10%
Fairly 905 888 31% 29% 35% 39% 30% 33% 32% 32% 27% 27% 34% 32% 29% 36% 26% 26% 35% 30% 29%
Not very 1283 1293 44% 50% 37% 34% 48% 37% 46% 48% 51% 40% 43% 42% 48% 42% 51% 55% 41% 44% 46%
Not at all 402 409 14% 15% 13% 16% 7% 18% 11% 15% 14% 24% 11% 14% 16% 13% 12% 10% 13% 16% 15%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Very 293 293 10% 2% 10% 2% 12% 10% 6% 10% 15% 14% 15% 17% 3% 7% 13% 14%
Fairly 905 888 31% 27% 22% 20% 34% 23% 39% 33% 32% 35% 29% 35% 43% 33% 41% 30%
Not very 1283 1293 44% 59% 52% 57% 45% 50% 44% 41% 45% 39% 34% 38% 34% 44% 33% 47%
Not at all 402 409 14% 12% 16% 20% 9% 18% 10% 16% 9% 13% 21% 10% 20% 16% 14% 9%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Very 293 293 10% 10% 11% 6% 12% 9% 11%
Fairly 905 888 31% 31% 31% 34% 30% 33% 30%
Not very 1283 1293 44% 45% 45% 47% 43% 45% 44%
Not at all 402 409 14% 14% 12% 13% 14% 13% 14%
EU vote Education Gender
To what extent, if at all, would you describe the UK public as prejudiced against working class people?
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 412 452 14% 11% 16% 21% 19% 14% 14% 13% 12% 4% 20% 14% 11% 12% 24% 11% 12% 15% 16%
1 309 313 11% 9% 13% 19% 10% 11% 11% 7% 10% 10% 13% 11% 9% 10% 16% 19% 8% 10% 12%
2 270 300 9% 10% 10% 8% 13% 11% 7% 11% 8% 6% 11% 9% 9% 8% 9% 13% 8% 10% 11%
3 296 296 10% 10% 9% 13% 10% 11% 9% 8% 13% 7% 11% 10% 10% 8% 6% 8% 12% 12% 8%
4 291 290 10% 11% 10% 10% 7% 11% 11% 10% 13% 7% 9% 11% 11% 11% 8% 12% 8% 9% 15%
5 435 480 15% 16% 15% 11% 16% 18% 13% 18% 14% 16% 14% 15% 16% 19% 10% 5% 17% 17% 11%
6 223 236 8% 9% 8% 3% 9% 8% 10% 9% 5% 7% 7% 9% 7% 8% 5% 13% 9% 7% 7%
7 227 203 8% 9% 7% 5% 7% 5% 10% 9% 9% 8% 6% 8% 9% 8% 11% 7% 8% 7% 7%
8 140 141 5% 6% 4% 3% 3% 6% 8% 4% 5% 4% 3% 7% 4% 8% 6% 5% 4% 3% 4%
9 38 34 1% 1% 1% 1% 3% 1% 1% 1% 1% 2% 2% 1% 1% 2% 1% 1% 2% 1% 1%
10 92 51 3% 3% 4% 2% 1% 0% 2% 3% 3% 18% 1% 1% 6% 2% 2% 3% 3% 4% 3%
Don't know 152 87 5% 0% 0% 5% 2% 4% 5% 6% 6% 12% 3% 5% 7% 5% 1% 3% 8% 5% 6%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 412 452 14% 16% 14% 8% 14% 5% 13% 13% 13% 19% 23% 20% 10% 21% 15% 14%
1 309 313 11% 10% 7% 6% 22% 9% 7% 8% 12% 7% 19% 8% 10% 19% 15% 10%
2 270 300 9% 3% 11% 8% 5% 8% 9% 14% 12% 10% 6% 15% 5% 9% 8% 9%
3 296 296 10% 5% 7% 7% 11% 13% 12% 5% 15% 9% 12% 7% 8% 6% 21% 14%
4 291 290 10% 19% 18% 12% 9% 9% 11% 15% 8% 5% 6% 7% 6% 7% 4% 9%
5 435 480 15% 16% 11% 15% 18% 13% 16% 24% 16% 13% 6% 24% 15% 12% 6% 20%
6 223 236 8% 7% 10% 8% 5% 8% 13% 5% 5% 14% 6% 3% 2% 8% 4% 8%
7 227 203 8% 12% 8% 15% 8% 9% 7% 5% 10% 11% 3% 5% 6% 6% 6% 8%
8 140 141 5% 9% 6% 9% 2% 5% 7% 5% 5% 7% 2% 2% 2% 2% 3% 3%
9 38 34 1% 0% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0% 3% 0% 6% 2%
10 92 51 3% 1% 3% 6% 4% 9% 1% 2% 1% 1% 2% 1% 13% 1% 6% 1%
Don't know 152 87 5% 1% 4% 5% 2% 9% 2% 3% 2% 4% 15% 7% 21% 7% 6% 1%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 412 452 14% 14% 14% 14% 14% 13% 16%
1 309 313 11% 11% 11% 8% 12% 11% 10%
2 270 300 9% 9% 10% 10% 9% 8% 11%
3 296 296 10% 11% 10% 10% 10% 10% 11%
4 291 290 10% 11% 10% 11% 10% 10% 10%
5 435 480 15% 13% 17% 16% 15% 16% 14%
6 223 236 8% 7% 9% 9% 7% 7% 8%
7 227 203 8% 7% 8% 8% 8% 8% 8%
8 140 141 5% 5% 6% 5% 5% 4% 6%
9 38 34 1% 1% 2% 3% 1% 2% 1%
10 92 51 3% 5% 1% 1% 4% 4% 3%
Don't know 152 87 5% 6% 3% 4% 6% 8% 3%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? Mainstream media (e.g. traditional news channels and
newspapers)
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 39 38 1% 1% 1% 2% 2% 2% 0% 0% 2% 1% 2% 1% 1% 2% 1% 6% 0% 1% 2%
1 43 33 1% 2% 2% 2% 1% 0% 1% 1% 2% 4% 1% 1% 2% 2% 0% 0% 1% 2% 3%
2 42 40 1% 1% 1% 2% 4% 0% 1% 2% 1% 0% 3% 1% 1% 1% 2% 4% 2% 1% 0%
3 86 71 3% 2% 3% 2% 2% 4% 3% 3% 4% 2% 2% 4% 3% 2% 2% 3% 3% 4% 2%
4 80 67 3% 3% 2% 2% 5% 3% 1% 4% 2% 0% 3% 2% 3% 4% 0% 4% 2% 2% 4%
5 248 247 9% 9% 8% 8% 13% 9% 7% 8% 6% 9% 11% 8% 8% 13% 7% 8% 6% 8% 9%
6 223 240 8% 9% 7% 7% 7% 8% 7% 4% 13% 9% 7% 7% 9% 9% 6% 7% 6% 8% 10%
7 438 440 15% 15% 15% 15% 14% 13% 21% 18% 11% 10% 15% 17% 14% 14% 18% 11% 19% 14% 13%
8 592 603 21% 20% 23% 25% 22% 18% 21% 20% 22% 14% 23% 20% 20% 20% 22% 22% 18% 23% 19%
9 369 408 13% 12% 13% 13% 9% 21% 9% 16% 13% 8% 10% 14% 13% 12% 15% 15% 15% 11% 13%
10 619 624 21% 23% 24% 21% 19% 19% 25% 20% 19% 32% 20% 22% 22% 18% 22% 19% 23% 22% 22%
Don't know 104 72 4% 3% 2% 3% 3% 2% 4% 3% 4% 11% 3% 3% 5% 3% 3% 1% 4% 4% 4%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 39 38 1% 0% 0% 0% 1% 1% 0% 2% 1% 1% 4% 6% 2% 2% 2% 1%
1 43 33 1% 1% 0% 0% 0% 2% 4% 0% 0% 3% 1% 1% 6% 0% 4% 1%
2 42 40 1% 4% 2% 1% 0% 1% 0% 0% 2% 1% 0% 6% 2% 1% 0% 3%
3 86 71 3% 0% 4% 3% 2% 3% 3% 2% 2% 2% 5% 1% 1% 4% 4% 7%
4 80 67 3% 3% 5% 1% 8% 1% 3% 3% 1% 2% 4% 1% 1% 5% 0% 3%
5 248 247 9% 8% 5% 9% 7% 8% 11% 14% 8% 8% 10% 10% 3% 10% 10% 8%
6 223 240 8% 5% 11% 8% 5% 12% 6% 5% 6% 9% 4% 15% 6% 8% 9% 5%
7 438 440 15% 17% 14% 16% 12% 10% 16% 17% 14% 22% 21% 8% 16% 17% 12% 15%
8 592 603 21% 34% 20% 24% 21% 20% 22% 16% 28% 22% 15% 20% 18% 8% 24% 16%
9 369 408 13% 8% 13% 12% 16% 11% 15% 18% 11% 16% 9% 11% 8% 14% 8% 15%
10 619 624 21% 20% 23% 19% 24% 26% 19% 19% 24% 14% 20% 14% 22% 29% 21% 24%
Don't know 104 72 4% 1% 1% 6% 4% 5% 1% 3% 3% 1% 7% 6% 15% 2% 8% 2%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 39 38 1% 2% 1% 1% 1% 1% 2%
1 43 33 1% 1% 2% 1% 2% 2% 1%
2 42 40 1% 2% 1% 1% 2% 2% 1%
3 86 71 3% 4% 2% 2% 4% 3% 3%
4 80 67 3% 3% 2% 4% 2% 2% 3%
5 248 247 9% 8% 8% 9% 9% 10% 8%
6 223 240 8% 8% 8% 7% 8% 9% 7%
7 438 440 15% 15% 14% 15% 15% 15% 15%
8 592 603 21% 19% 25% 22% 20% 19% 22%
9 369 408 13% 13% 14% 15% 12% 12% 14%
10 619 624 21% 21% 23% 20% 22% 21% 22%
Don't know 104 72 4% 4% 2% 3% 4% 5% 2%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The NHS
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 624 638 22% 14% 28% 36% 23% 25% 20% 18% 16% 16% 28% 22% 17% 15% 37% 20% 22% 22% 21%
1 336 372 12% 10% 14% 13% 13% 8% 14% 10% 12% 12% 13% 11% 11% 11% 12% 8% 11% 12% 13%
2 309 291 11% 9% 12% 10% 11% 13% 11% 14% 7% 5% 11% 12% 10% 7% 7% 16% 13% 11% 9%
3 282 289 10% 10% 11% 10% 9% 10% 11% 11% 10% 7% 9% 10% 10% 15% 8% 9% 10% 9% 6%
4 248 243 9% 9% 7% 9% 12% 8% 7% 8% 8% 9% 11% 7% 8% 9% 5% 10% 8% 8% 11%
5 369 367 13% 15% 11% 7% 13% 15% 13% 14% 13% 11% 11% 14% 13% 15% 7% 10% 13% 13% 14%
6 205 219 7% 9% 3% 4% 5% 8% 6% 10% 10% 5% 5% 7% 9% 8% 8% 7% 8% 6% 7%
7 164 169 6% 9% 4% 2% 3% 5% 7% 7% 8% 8% 3% 6% 7% 5% 7% 5% 4% 7% 5%
8 88 119 3% 5% 3% 1% 2% 5% 3% 3% 5% 3% 2% 3% 4% 3% 2% 8% 2% 3% 3%
9 16 25 1% 1% 0% 0% 1% 0% 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 1% 0% 1%
10 92 59 3% 3% 3% 1% 4% 1% 3% 3% 3% 9% 3% 2% 4% 4% 5% 2% 4% 3% 2%
Don't know 151 92 5% 4% 4% 6% 4% 2% 4% 3% 8% 15% 5% 3% 7% 6% 1% 4% 4% 5% 8%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 624 638 22% 14% 19% 10% 32% 19% 19% 22% 22% 30% 25% 28% 21% 20% 15% 31%
1 336 372 12% 11% 12% 9% 9% 7% 12% 8% 14% 12% 21% 8% 17% 14% 9% 12%
2 309 291 11% 13% 11% 9% 11% 7% 11% 14% 10% 13% 7% 11% 6% 17% 12% 8%
3 282 289 10% 11% 11% 7% 7% 12% 10% 7% 12% 10% 7% 15% 6% 12% 10% 8%
4 248 243 9% 18% 10% 11% 8% 5% 10% 7% 10% 9% 10% 3% 5% 3% 12% 8%
5 369 367 13% 13% 18% 17% 5% 12% 16% 22% 8% 11% 6% 10% 13% 8% 8% 17%
6 205 219 7% 6% 7% 7% 6% 12% 7% 7% 8% 6% 3% 11% 6% 6% 4% 7%
7 164 169 6% 8% 4% 15% 5% 9% 9% 5% 6% 3% 3% 3% 3% 4% 5% 3%
8 88 119 3% 3% 2% 5% 8% 5% 3% 3% 3% 2% 1% 2% 3% 2% 2% 2%
9 16 25 1% 0% 1% 1% 3% 0% 0% 0% 0% 0% 2% 0% 0% 1% 0% 0%
10 92 59 3% 1% 1% 2% 6% 7% 0% 2% 4% 0% 3% 0% 2% 10% 11% 2%
Don't know 151 92 5% 2% 5% 6% 0% 3% 3% 5% 2% 4% 12% 10% 18% 3% 12% 0%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 624 638 22% 19% 23% 18% 23% 20% 23%
1 336 372 12% 12% 12% 11% 12% 12% 11%
2 309 291 11% 10% 12% 12% 10% 11% 10%
3 282 289 10% 11% 10% 11% 9% 9% 10%
4 248 243 9% 7% 10% 9% 8% 7% 10%
5 369 367 13% 13% 13% 13% 13% 12% 13%
6 205 219 7% 8% 6% 8% 7% 8% 7%
7 164 169 6% 6% 6% 7% 5% 6% 5%
8 88 119 3% 3% 3% 3% 3% 3% 3%
9 16 25 1% 1% 0% 0% 1% 0% 1%
10 92 59 3% 4% 2% 3% 3% 3% 3%
Don't know 151 92 5% 5% 3% 5% 6% 8% 3%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The government
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 84 92 3% 2% 2% 9% 3% 4% 2% 1% 2% 0% 5% 3% 1% 2% 8% 5% 2% 3% 2%
1 61 80 2% 2% 2% 3% 3% 2% 1% 2% 2% 1% 3% 2% 2% 2% 1% 0% 2% 2% 4%
2 72 86 3% 2% 2% 5% 3% 1% 1% 4% 2% 1% 3% 1% 3% 3% 2% 8% 2% 2% 3%
3 113 124 4% 3% 5% 2% 3% 4% 7% 3% 5% 2% 2% 6% 4% 4% 1% 10% 5% 4% 1%
4 186 164 6% 5% 9% 6% 7% 7% 7% 7% 6% 5% 6% 7% 6% 7% 5% 6% 7% 5% 9%
5 382 438 13% 15% 12% 12% 16% 14% 15% 13% 12% 10% 14% 14% 12% 15% 13% 10% 14% 12% 14%
6 299 317 10% 11% 10% 8% 12% 9% 10% 10% 14% 8% 10% 10% 11% 12% 8% 9% 10% 11% 9%
7 523 516 18% 19% 20% 24% 14% 19% 17% 19% 19% 16% 18% 18% 18% 18% 24% 15% 18% 19% 15%
8 502 486 17% 19% 16% 13% 21% 15% 19% 21% 17% 10% 18% 17% 17% 19% 22% 17% 15% 17% 19%
9 201 233 7% 9% 5% 5% 6% 11% 7% 9% 5% 5% 6% 9% 7% 5% 6% 9% 8% 8% 6%
10 306 250 11% 10% 10% 8% 10% 7% 11% 8% 11% 27% 9% 9% 13% 10% 7% 8% 12% 12% 10%
Don't know 154 97 5% 5% 5% 6% 4% 4% 4% 3% 6% 15% 5% 4% 7% 5% 5% 3% 6% 5% 8%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 84 92 3% 1% 3% 0% 2% 2% 2% 4% 4% 5% 6% 9% 1% 2% 0% 3%
1 61 80 2% 0% 3% 2% 5% 2% 1% 2% 2% 4% 2% 2% 1% 3% 2% 1%
2 72 86 3% 3% 2% 2% 1% 2% 4% 1% 1% 1% 7% 5% 2% 7% 0% 2%
3 113 124 4% 1% 2% 4% 7% 5% 3% 3% 3% 2% 3% 4% 3% 11% 6% 5%
4 186 164 6% 5% 1% 2% 8% 6% 4% 20% 7% 4% 7% 16% 1% 5% 3% 6%
5 382 438 13% 8% 18% 9% 11% 13% 19% 13% 10% 12% 16% 11% 9% 13% 11% 18%
6 299 317 10% 16% 8% 14% 11% 10% 9% 9% 15% 17% 6% 6% 6% 10% 7% 12%
7 523 516 18% 24% 22% 25% 23% 15% 18% 9% 14% 19% 21% 19% 11% 16% 22% 18%
8 502 486 17% 27% 18% 19% 11% 16% 27% 19% 25% 10% 9% 9% 16% 9% 18% 18%
9 201 233 7% 3% 9% 5% 10% 10% 4% 7% 7% 9% 8% 7% 5% 3% 7% 7%
10 306 250 11% 9% 8% 12% 8% 13% 5% 9% 7% 13% 11% 5% 30% 14% 21% 6%
Don't know 154 97 5% 2% 5% 8% 4% 6% 4% 4% 6% 5% 5% 7% 16% 8% 3% 2%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 84 92 3% 3% 2% 2% 4% 2% 4%
1 61 80 2% 2% 2% 2% 2% 2% 2%
2 72 86 3% 2% 2% 2% 3% 3% 2%
3 113 124 4% 6% 2% 3% 4% 3% 5%
4 186 164 6% 6% 6% 7% 6% 7% 6%
5 382 438 13% 15% 13% 13% 13% 14% 13%
6 299 317 10% 9% 13% 12% 10% 9% 11%
7 523 516 18% 18% 19% 17% 19% 18% 18%
8 502 486 17% 16% 20% 21% 16% 16% 19%
9 201 233 7% 7% 7% 9% 6% 7% 7%
10 306 250 11% 11% 10% 9% 12% 12% 9%
Don't know 154 97 5% 6% 4% 4% 6% 7% 4%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The police
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 104 100 4% 4% 2% 5% 4% 1% 4% 4% 4% 2% 4% 3% 4% 3% 7% 4% 5% 2% 3%
1 70 75 2% 2% 3% 3% 1% 1% 4% 3% 2% 3% 2% 3% 3% 3% 2% 0% 2% 3% 2%
2 90 111 3% 4% 2% 3% 4% 2% 4% 4% 3% 2% 4% 3% 3% 1% 4% 4% 3% 3% 4%
3 160 156 6% 5% 4% 4% 5% 9% 3% 5% 6% 8% 5% 6% 6% 4% 6% 6% 2% 8% 6%
4 129 171 4% 4% 5% 5% 6% 4% 5% 4% 4% 3% 5% 4% 4% 7% 3% 4% 3% 4% 6%
5 511 511 18% 17% 18% 20% 22% 20% 14% 19% 16% 12% 21% 16% 17% 17% 26% 10% 20% 18% 14%
6 318 332 11% 12% 11% 13% 7% 12% 13% 11% 12% 8% 9% 12% 11% 8% 14% 9% 14% 11% 9%
7 387 388 13% 13% 16% 9% 18% 16% 12% 12% 14% 11% 14% 14% 12% 20% 11% 15% 12% 12% 12%
8 332 365 12% 11% 13% 9% 11% 10% 17% 13% 9% 7% 10% 14% 10% 12% 9% 15% 14% 11% 9%
9 94 119 3% 4% 3% 5% 3% 3% 2% 3% 5% 3% 4% 2% 3% 1% 3% 5% 3% 4% 3%
10 187 159 6% 7% 7% 5% 6% 6% 6% 6% 5% 16% 6% 6% 8% 4% 7% 9% 8% 6% 6%
Don't know 501 396 17% 18% 16% 20% 13% 18% 16% 16% 20% 26% 15% 17% 19% 18% 8% 18% 14% 18% 26%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 104 100 4% 3% 4% 1% 5% 4% 2% 3% 4% 3% 5% 5% 1% 10% 3% 1%
1 70 75 2% 0% 4% 1% 5% 1% 3% 1% 2% 1% 2% 5% 7% 3% 0% 1%
2 90 111 3% 1% 2% 4% 7% 1% 2% 7% 1% 2% 4% 3% 2% 4% 1% 7%
3 160 156 6% 6% 5% 7% 9% 6% 4% 5% 4% 4% 3% 10% 9% 6% 2% 8%
4 129 171 4% 8% 4% 2% 5% 5% 5% 4% 6% 4% 5% 4% 3% 2% 8% 5%
5 511 511 18% 8% 14% 16% 11% 22% 20% 20% 18% 28% 12% 17% 11% 13% 28% 19%
6 318 332 11% 14% 15% 7% 6% 12% 13% 17% 13% 10% 11% 12% 6% 7% 5% 11%
7 387 388 13% 26% 11% 16% 18% 12% 21% 9% 16% 7% 13% 9% 8% 12% 16% 8%
8 332 365 12% 16% 14% 19% 8% 7% 10% 12% 13% 12% 9% 5% 4% 13% 12% 13%
9 94 119 3% 0% 3% 2% 8% 6% 1% 1% 5% 3% 5% 3% 5% 3% 1% 4%
10 187 159 6% 7% 4% 4% 8% 11% 6% 3% 7% 4% 8% 2% 14% 11% 6% 7%
Don't know 501 396 17% 12% 19% 20% 9% 14% 13% 18% 13% 20% 23% 24% 31% 18% 17% 15%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 104 100 4% 5% 2% 2% 4% 2% 5%
1 70 75 2% 3% 2% 1% 3% 2% 3%
2 90 111 3% 3% 3% 4% 3% 3% 3%
3 160 156 6% 6% 4% 6% 6% 5% 6%
4 129 171 4% 4% 4% 5% 4% 5% 4%
5 511 511 18% 19% 17% 17% 18% 18% 17%
6 318 332 11% 10% 12% 13% 10% 11% 11%
7 387 388 13% 12% 16% 16% 12% 14% 13%
8 332 365 12% 10% 15% 14% 10% 11% 12%
9 94 119 3% 2% 5% 4% 3% 3% 3%
10 187 159 6% 7% 6% 7% 6% 6% 7%
Don't know 501 396 17% 18% 13% 11% 21% 20% 15%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? Universities
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 59: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/59.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 223 252 8% 8% 6% 8% 10% 5% 8% 7% 4% 13% 9% 7% 7% 6% 10% 9% 9% 6% 10%
1 158 182 5% 5% 6% 3% 5% 3% 10% 7% 4% 4% 4% 7% 5% 8% 7% 6% 4% 6% 4%
2 191 216 7% 7% 5% 7% 6% 6% 7% 7% 8% 5% 7% 7% 7% 10% 9% 3% 6% 6% 5%
3 292 292 10% 11% 11% 13% 12% 11% 7% 9% 10% 10% 12% 9% 10% 10% 8% 10% 9% 10% 14%
4 221 255 8% 8% 7% 7% 7% 8% 7% 11% 8% 7% 7% 7% 9% 8% 7% 10% 7% 9% 5%
5 513 503 18% 19% 17% 19% 15% 22% 21% 15% 18% 11% 17% 21% 16% 16% 16% 20% 17% 21% 15%
6 268 290 9% 10% 9% 6% 9% 11% 9% 8% 11% 10% 8% 10% 10% 8% 12% 11% 7% 10% 10%
7 329 309 11% 11% 13% 10% 13% 13% 9% 13% 12% 6% 12% 11% 12% 13% 12% 6% 13% 11% 10%
8 251 241 9% 8% 11% 9% 9% 9% 9% 10% 10% 4% 9% 9% 8% 10% 6% 13% 11% 7% 7%
9 43 52 1% 2% 1% 1% 1% 2% 2% 3% 0% 0% 1% 2% 2% 1% 1% 2% 2% 1% 1%
10 135 88 5% 3% 5% 7% 4% 0% 6% 2% 3% 17% 5% 4% 5% 3% 6% 1% 3% 7% 6%
Don't know 260 203 9% 8% 8% 10% 9% 9% 6% 7% 12% 13% 10% 7% 10% 9% 6% 8% 11% 7% 12%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 223 252 8% 5% 4% 8% 11% 7% 9% 8% 3% 9% 7% 9% 12% 15% 4% 10%
1 158 182 5% 5% 7% 5% 6% 2% 3% 3% 3% 7% 5% 8% 7% 14% 7% 3%
2 191 216 7% 6% 5% 5% 12% 5% 9% 10% 5% 3% 4% 12% 5% 6% 6% 6%
3 292 292 10% 6% 13% 9% 9% 11% 10% 11% 10% 9% 10% 11% 11% 4% 5% 19%
4 221 255 8% 2% 8% 7% 9% 10% 11% 8% 5% 10% 6% 6% 3% 10% 9% 8%
5 513 503 18% 19% 12% 25% 16% 17% 19% 21% 21% 20% 19% 20% 15% 14% 15% 16%
6 268 290 9% 12% 8% 9% 7% 13% 12% 12% 16% 6% 4% 5% 2% 7% 11% 7%
7 329 309 11% 24% 17% 9% 11% 11% 6% 9% 16% 17% 9% 8% 5% 5% 13% 10%
8 251 241 9% 14% 12% 9% 4% 5% 11% 10% 9% 7% 5% 6% 6% 10% 9% 9%
9 43 52 1% 2% 2% 2% 2% 3% 2% 0% 2% 0% 3% 0% 0% 1% 0% 2%
10 135 88 5% 2% 4% 5% 3% 8% 1% 6% 2% 3% 10% 9% 9% 5% 7% 2%
Don't know 260 203 9% 3% 8% 8% 8% 8% 7% 3% 8% 9% 18% 7% 25% 8% 16% 8%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 223 252 8% 10% 6% 7% 8% 7% 8%
1 158 182 5% 7% 4% 4% 6% 5% 6%
2 191 216 7% 7% 6% 5% 7% 7% 6%
3 292 292 10% 12% 9% 10% 10% 9% 11%
4 221 255 8% 8% 7% 7% 8% 8% 7%
5 513 503 18% 17% 20% 16% 19% 16% 19%
6 268 290 9% 6% 13% 13% 7% 8% 10%
7 329 309 11% 9% 14% 13% 11% 12% 11%
8 251 241 9% 7% 12% 12% 7% 9% 8%
9 43 52 1% 1% 1% 1% 2% 2% 1%
10 135 88 5% 6% 3% 4% 5% 5% 5%
Don't know 260 203 9% 9% 7% 8% 10% 11% 7%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? Big charities
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 60: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/60.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 353 366 12% 10% 13% 20% 15% 11% 9% 11% 9% 12% 17% 10% 11% 10% 18% 11% 11% 14% 12%
1 223 271 8% 6% 11% 7% 7% 7% 9% 7% 7% 12% 7% 8% 8% 9% 9% 5% 7% 8% 8%
2 314 342 11% 9% 12% 8% 11% 8% 13% 13% 13% 5% 10% 11% 12% 9% 10% 22% 10% 13% 8%
3 354 352 12% 12% 12% 12% 12% 16% 11% 14% 12% 5% 12% 13% 12% 13% 13% 11% 13% 11% 14%
4 254 272 9% 10% 7% 7% 13% 11% 8% 8% 9% 3% 10% 9% 7% 10% 6% 9% 10% 7% 10%
5 480 503 17% 20% 15% 16% 16% 19% 16% 20% 16% 12% 16% 17% 17% 16% 19% 14% 18% 18% 11%
6 221 233 8% 11% 7% 4% 7% 9% 6% 9% 11% 7% 6% 7% 9% 9% 8% 6% 8% 7% 7%
7 240 210 8% 9% 7% 8% 9% 9% 8% 9% 8% 8% 9% 8% 8% 7% 8% 12% 7% 9% 10%
8 91 91 3% 3% 3% 2% 2% 1% 7% 2% 3% 5% 2% 5% 3% 5% 1% 2% 2% 4% 2%
9 22 18 1% 0% 1% 1% 0% 1% 2% 0% 0% 1% 0% 2% 0% 1% 0% 2% 1% 0% 1%
10 60 42 2% 3% 2% 2% 3% 1% 1% 2% 1% 9% 2% 1% 3% 2% 1% 0% 2% 2% 3%
Don't know 269 183 9% 8% 9% 13% 7% 8% 9% 6% 10% 19% 9% 8% 10% 7% 7% 8% 11% 8% 13%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 353 366 12% 4% 9% 7% 20% 10% 9% 12% 13% 14% 12% 13% 7% 20% 16% 19%
1 223 271 8% 7% 4% 5% 8% 10% 12% 5% 9% 10% 6% 6% 13% 6% 6% 10%
2 314 342 11% 17% 9% 10% 13% 7% 11% 11% 7% 14% 7% 19% 12% 15% 8% 9%
3 354 352 12% 14% 14% 12% 11% 9% 15% 13% 13% 10% 9% 11% 8% 16% 13% 12%
4 254 272 9% 16% 11% 8% 12% 5% 9% 10% 7% 7% 10% 9% 3% 5% 12% 9%
5 480 503 17% 11% 16% 17% 13% 24% 19% 24% 22% 12% 18% 10% 8% 8% 16% 19%
6 221 233 8% 11% 14% 13% 4% 7% 4% 6% 8% 9% 6% 5% 2% 10% 5% 8%
7 240 210 8% 16% 7% 12% 8% 12% 11% 8% 6% 8% 8% 8% 6% 5% 7% 6%
8 91 91 3% 4% 5% 5% 5% 2% 3% 5% 3% 2% 1% 2% 1% 3% 3% 2%
9 22 18 1% 0% 4% 0% 0% 1% 0% 0% 1% 1% 0% 0% 0% 0% 1% 1%
10 60 42 2% 0% 1% 2% 0% 3% 0% 0% 3% 1% 5% 1% 9% 1% 7% 2%
Don't know 269 183 9% 1% 7% 10% 5% 10% 7% 6% 7% 11% 17% 16% 31% 10% 8% 4%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 353 366 12% 12% 12% 11% 13% 11% 13%
1 223 271 8% 8% 8% 6% 9% 8% 8%
2 314 342 11% 9% 12% 12% 10% 11% 11%
3 354 352 12% 13% 12% 13% 12% 11% 13%
4 254 272 9% 8% 10% 12% 7% 8% 10%
5 480 503 17% 15% 19% 18% 16% 17% 16%
6 221 233 8% 8% 8% 8% 8% 8% 8%
7 240 210 8% 9% 7% 8% 8% 9% 8%
8 91 91 3% 3% 4% 3% 3% 2% 4%
9 22 18 1% 0% 2% 1% 1% 0% 1%
10 60 42 2% 3% 2% 1% 3% 3% 1%
Don't know 269 183 9% 11% 5% 7% 10% 12% 7%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? Big businesses
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 61: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/61.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 263 291 9% 7% 10% 17% 14% 11% 9% 6% 4% 2% 15% 10% 5% 6% 18% 10% 8% 10% 8%
1 156 176 5% 5% 6% 6% 6% 5% 6% 5% 4% 5% 6% 5% 5% 5% 7% 2% 6% 6% 5%
2 167 172 6% 5% 6% 5% 7% 6% 6% 6% 5% 3% 6% 6% 5% 6% 8% 6% 6% 4% 7%
3 198 211 7% 6% 8% 5% 6% 9% 4% 10% 8% 7% 5% 6% 8% 7% 4% 6% 6% 8% 8%
4 175 193 6% 7% 7% 5% 7% 5% 7% 5% 7% 3% 6% 7% 6% 8% 3% 8% 4% 7% 6%
5 444 467 15% 17% 15% 12% 16% 17% 15% 14% 18% 11% 15% 16% 15% 21% 16% 12% 15% 14% 14%
6 239 224 8% 9% 7% 5% 9% 9% 8% 9% 10% 4% 8% 8% 9% 8% 5% 18% 8% 7% 9%
7 251 264 9% 11% 8% 10% 7% 8% 6% 9% 12% 10% 8% 7% 10% 7% 6% 7% 9% 11% 8%
8 201 231 7% 7% 7% 4% 4% 5% 10% 9% 7% 9% 4% 8% 8% 9% 2% 7% 7% 7% 6%
9 96 97 3% 4% 4% 3% 1% 6% 4% 3% 3% 5% 1% 5% 3% 3% 4% 1% 3% 4% 3%
10 176 130 6% 7% 6% 7% 4% 5% 6% 5% 4% 17% 5% 6% 7% 5% 9% 2% 5% 7% 7%
Don't know 516 427 18% 15% 16% 21% 18% 14% 18% 17% 17% 24% 20% 16% 18% 15% 19% 22% 22% 15% 19%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 263 291 9% 7% 5% 5% 14% 5% 9% 11% 12% 13% 12% 7% 6% 12% 5% 14%
1 156 176 5% 2% 4% 3% 3% 4% 3% 2% 7% 9% 5% 8% 7% 12% 4% 8%
2 167 172 6% 4% 8% 2% 3% 4% 8% 12% 4% 3% 4% 6% 3% 5% 10% 6%
3 198 211 7% 7% 5% 5% 10% 8% 7% 5% 5% 6% 7% 8% 6% 5% 13% 9%
4 175 193 6% 22% 7% 6% 5% 7% 3% 8% 3% 4% 8% 9% 2% 4% 3% 8%
5 444 467 15% 14% 15% 21% 13% 14% 18% 15% 19% 16% 10% 24% 10% 7% 17% 14%
6 239 224 8% 14% 8% 9% 12% 8% 9% 6% 12% 12% 7% 4% 3% 11% 3% 4%
7 251 264 9% 10% 12% 12% 11% 11% 12% 5% 6% 6% 3% 8% 8% 9% 7% 8%
8 201 231 7% 8% 10% 14% 1% 11% 9% 9% 7% 4% 3% 6% 4% 6% 3% 5%
9 96 97 3% 3% 2% 3% 9% 2% 5% 2% 4% 8% 3% 1% 1% 3% 3% 2%
10 176 130 6% 0% 10% 4% 5% 7% 3% 6% 7% 2% 7% 2% 18% 4% 9% 8%
Don't know 516 427 18% 8% 13% 15% 14% 18% 14% 20% 15% 16% 30% 19% 32% 24% 24% 14%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 263 291 9% 8% 10% 8% 10% 7% 11%
1 156 176 5% 7% 4% 4% 6% 6% 5%
2 167 172 6% 6% 6% 9% 4% 5% 6%
3 198 211 7% 7% 7% 6% 7% 6% 8%
4 175 193 6% 6% 6% 7% 6% 6% 6%
5 444 467 15% 16% 15% 16% 15% 16% 15%
6 239 224 8% 10% 7% 8% 9% 8% 8%
7 251 264 9% 7% 11% 11% 8% 9% 8%
8 201 231 7% 6% 9% 8% 7% 7% 7%
9 96 97 3% 2% 5% 3% 4% 3% 3%
10 176 130 6% 6% 6% 5% 7% 7% 5%
Don't know 516 427 18% 17% 15% 18% 18% 19% 17%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The Church of England
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 143 181 5% 4% 6% 4% 6% 3% 5% 6% 4% 6% 5% 4% 5% 6% 4% 7% 5% 4% 5%
1 128 146 4% 3% 4% 2% 2% 4% 8% 5% 3% 4% 2% 7% 4% 5% 6% 5% 4% 3% 6%
2 117 156 4% 4% 4% 2% 4% 3% 5% 3% 4% 9% 3% 4% 4% 4% 3% 3% 4% 5% 3%
3 227 206 8% 6% 10% 10% 6% 13% 5% 8% 8% 6% 8% 9% 7% 5% 8% 8% 8% 8% 10%
4 206 215 7% 9% 6% 3% 9% 7% 8% 9% 7% 6% 7% 7% 8% 7% 7% 8% 6% 8% 7%
5 519 532 18% 21% 16% 15% 17% 16% 22% 22% 18% 9% 16% 19% 18% 18% 20% 17% 19% 19% 14%
6 328 297 11% 13% 12% 12% 13% 20% 6% 7% 14% 9% 12% 12% 10% 12% 13% 6% 13% 9% 14%
7 316 346 11% 11% 12% 8% 10% 12% 12% 14% 12% 6% 9% 12% 11% 11% 10% 10% 13% 11% 9%
8 272 271 9% 9% 9% 9% 11% 9% 11% 10% 6% 8% 10% 10% 8% 12% 8% 16% 7% 10% 8%
9 70 97 2% 2% 2% 3% 2% 1% 3% 3% 3% 3% 2% 2% 3% 1% 2% 4% 2% 4% 2%
10 140 113 5% 5% 5% 3% 5% 1% 2% 7% 5% 15% 4% 2% 8% 6% 4% 1% 5% 5% 6%
Don't know 416 323 14% 12% 14% 30% 16% 10% 13% 7% 14% 19% 21% 12% 12% 15% 15% 15% 14% 12% 18%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 143 181 5% 3% 7% 5% 4% 4% 5% 6% 1% 3% 4% 9% 6% 8% 3% 6%
1 128 146 4% 5% 4% 2% 6% 5% 6% 1% 5% 7% 3% 3% 2% 13% 1% 1%
2 117 156 4% 0% 4% 6% 4% 5% 3% 2% 3% 3% 3% 3% 14% 4% 4% 6%
3 227 206 8% 11% 5% 10% 13% 6% 10% 12% 8% 7% 5% 3% 1% 7% 9% 10%
4 206 215 7% 3% 5% 4% 15% 6% 13% 7% 2% 7% 9% 11% 2% 8% 7% 6%
5 519 532 18% 18% 20% 15% 14% 21% 22% 22% 20% 20% 16% 11% 12% 9% 21% 19%
6 328 297 11% 10% 11% 14% 9% 13% 7% 13% 14% 8% 11% 16% 4% 6% 14% 17%
7 316 346 11% 10% 13% 11% 8% 9% 11% 10% 14% 12% 8% 7% 8% 15% 10% 11%
8 272 271 9% 23% 12% 13% 9% 6% 13% 6% 10% 11% 8% 7% 8% 10% 1% 7%
9 70 97 2% 1% 3% 3% 3% 5% 2% 0% 2% 2% 7% 2% 2% 1% 1% 1%
10 140 113 5% 5% 6% 4% 4% 8% 1% 2% 5% 2% 5% 2% 13% 8% 8% 4%
Don't know 416 323 14% 10% 8% 12% 10% 12% 6% 17% 17% 18% 20% 26% 27% 12% 21% 13%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 143 181 5% 6% 4% 4% 5% 4% 5%
1 128 146 4% 6% 3% 3% 5% 4% 4%
2 117 156 4% 6% 3% 3% 5% 4% 4%
3 227 206 8% 9% 6% 7% 8% 8% 8%
4 206 215 7% 8% 7% 7% 7% 7% 7%
5 519 532 18% 19% 18% 15% 19% 18% 18%
6 328 297 11% 9% 16% 14% 10% 11% 12%
7 316 346 11% 8% 15% 12% 10% 12% 10%
8 272 271 9% 9% 10% 11% 9% 8% 11%
9 70 97 2% 2% 3% 3% 2% 2% 3%
10 140 113 5% 5% 4% 4% 5% 5% 5%
Don't know 416 323 14% 14% 11% 15% 14% 17% 12%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The civil service
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 48 42 2% 2% 2% 3% 1% 2% 1% 1% 0% 8% 2% 1% 2% 3% 2% 0% 0% 2% 2%
1 32 22 1% 1% 2% 0% 2% 0% 1% 3% 1% 0% 1% 1% 1% 1% 3% 0% 1% 2% 0%
2 34 32 1% 1% 1% 1% 3% 2% 1% 0% 1% 1% 2% 1% 0% 1% 0% 1% 1% 3% 0%
3 58 50 2% 0% 2% 4% 3% 2% 2% 1% 1% 1% 4% 2% 1% 1% 2% 4% 2% 1% 3%
4 58 60 2% 1% 4% 3% 1% 3% 2% 1% 4% 1% 2% 2% 2% 1% 1% 2% 2% 1% 5%
5 261 244 9% 7% 13% 7% 12% 9% 10% 10% 8% 2% 10% 10% 8% 13% 5% 8% 10% 9% 6%
6 162 169 6% 5% 6% 6% 5% 5% 5% 4% 10% 4% 6% 5% 6% 7% 7% 5% 6% 6% 4%
7 420 416 15% 15% 14% 20% 15% 13% 12% 16% 16% 9% 17% 12% 15% 12% 23% 13% 16% 14% 14%
8 523 551 18% 20% 16% 17% 15% 22% 24% 15% 17% 16% 16% 23% 16% 21% 13% 17% 20% 18% 16%
9 363 393 13% 14% 11% 9% 12% 13% 12% 17% 11% 10% 11% 13% 13% 12% 12% 19% 13% 13% 11%
10 715 736 25% 29% 21% 23% 22% 21% 24% 28% 21% 41% 23% 23% 28% 19% 27% 20% 26% 26% 28%
Don't know 209 168 7% 5% 9% 8% 8% 7% 6% 4% 11% 9% 8% 7% 7% 10% 6% 11% 5% 6% 10%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 48 42 2% 2% 3% 0% 0% 0% 0% 0% 0% 2% 4% 3% 8% 4% 0% 2%
1 32 22 1% 0% 0% 1% 1% 1% 0% 1% 0% 0% 0% 5% 0% 5% 0% 2%
2 34 32 1% 0% 0% 0% 5% 1% 0% 1% 2% 2% 1% 0% 0% 0% 1% 5%
3 58 50 2% 5% 3% 0% 5% 0% 1% 2% 2% 1% 4% 1% 1% 3% 1% 4%
4 58 60 2% 2% 2% 1% 1% 1% 3% 5% 0% 3% 2% 0% 5% 0% 3% 1%
5 261 244 9% 14% 7% 9% 13% 6% 10% 12% 4% 10% 5% 12% 3% 6% 18% 11%
6 162 169 6% 7% 5% 6% 5% 8% 5% 4% 9% 1% 9% 7% 3% 9% 2% 6%
7 420 416 15% 9% 16% 12% 16% 20% 14% 11% 18% 20% 12% 12% 11% 8% 18% 15%
8 523 551 18% 13% 19% 21% 11% 20% 19% 21% 20% 23% 23% 9% 8% 26% 16% 16%
9 363 393 13% 21% 17% 15% 15% 10% 19% 7% 12% 15% 7% 15% 11% 8% 4% 11%
10 715 736 25% 23% 21% 27% 23% 29% 24% 28% 25% 19% 25% 16% 39% 27% 27% 23%
Don't know 209 168 7% 4% 8% 6% 7% 4% 4% 8% 8% 4% 10% 19% 10% 3% 10% 6%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 48 42 2% 2% 1% 1% 2% 2% 1%
1 32 22 1% 1% 1% 1% 1% 1% 1%
2 34 32 1% 0% 1% 1% 1% 1% 1%
3 58 50 2% 2% 2% 2% 2% 2% 2%
4 58 60 2% 1% 2% 3% 1% 2% 2%
5 261 244 9% 9% 10% 9% 9% 9% 9%
6 162 169 6% 6% 6% 5% 6% 6% 5%
7 420 416 15% 12% 17% 17% 13% 13% 16%
8 523 551 18% 19% 18% 19% 18% 16% 20%
9 363 393 13% 13% 13% 12% 13% 11% 14%
10 715 736 25% 28% 22% 24% 25% 26% 24%
Don't know 209 168 7% 7% 7% 7% 8% 9% 5%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The armed forces
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 260 318 9% 11% 6% 10% 11% 8% 8% 8% 7% 17% 10% 8% 9% 9% 9% 7% 8% 11% 7%
1 180 217 6% 7% 4% 3% 5% 7% 7% 6% 9% 6% 4% 7% 7% 5% 7% 6% 5% 9% 4%
2 224 254 8% 9% 6% 3% 8% 3% 10% 9% 9% 12% 6% 7% 10% 9% 7% 9% 9% 7% 7%
3 224 248 8% 10% 6% 8% 7% 7% 8% 9% 7% 8% 8% 7% 8% 9% 7% 9% 6% 8% 9%
4 243 242 8% 8% 9% 11% 5% 16% 8% 5% 9% 8% 7% 11% 7% 8% 7% 12% 9% 8% 9%
5 532 500 18% 18% 19% 13% 19% 18% 19% 26% 17% 11% 17% 19% 19% 16% 19% 17% 20% 17% 22%
6 243 242 8% 10% 9% 10% 11% 7% 7% 8% 10% 5% 11% 7% 8% 11% 8% 5% 6% 10% 8%
7 244 248 8% 6% 14% 6% 11% 9% 10% 8% 7% 6% 9% 10% 7% 8% 8% 9% 8% 10% 7%
8 135 147 5% 3% 8% 1% 4% 6% 6% 6% 5% 2% 3% 6% 5% 4% 3% 7% 7% 4% 3%
9 31 45 1% 1% 1% 2% 1% 1% 1% 0% 2% 0% 1% 1% 1% 1% 0% 3% 1% 1% 1%
10 116 86 4% 5% 4% 4% 4% 1% 2% 6% 3% 13% 4% 1% 6% 6% 6% 3% 5% 2% 3%
Don't know 451 336 16% 14% 15% 28% 13% 19% 15% 10% 15% 13% 19% 17% 13% 14% 17% 12% 17% 13% 20%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 260 318 9% 8% 10% 9% 7% 11% 8% 10% 10% 4% 8% 8% 7% 15% 10% 9%
1 180 217 6% 7% 5% 6% 8% 9% 4% 3% 5% 9% 2% 8% 10% 11% 3% 7%
2 224 254 8% 5% 15% 6% 12% 10% 9% 10% 4% 4% 5% 4% 9% 5% 10% 5%
3 224 248 8% 14% 10% 12% 6% 7% 9% 4% 9% 3% 8% 10% 5% 8% 2% 7%
4 243 242 8% 14% 7% 11% 8% 6% 10% 13% 9% 12% 8% 4% 3% 3% 4% 12%
5 532 500 18% 15% 20% 18% 11% 15% 16% 21% 21% 25% 10% 29% 18% 16% 20% 17%
6 243 242 8% 14% 6% 13% 12% 14% 10% 5% 7% 10% 10% 7% 3% 7% 6% 5%
7 244 248 8% 13% 7% 5% 6% 8% 10% 7% 14% 6% 8% 6% 4% 11% 12% 7%
8 135 147 5% 5% 5% 1% 8% 2% 9% 4% 5% 9% 4% 3% 2% 4% 1% 5%
9 31 45 1% 2% 0% 2% 1% 1% 1% 1% 1% 1% 2% 1% 0% 0% 1% 2%
10 116 86 4% 1% 3% 0% 4% 5% 3% 1% 3% 1% 5% 4% 16% 7% 6% 7%
Don't know 451 336 16% 2% 12% 16% 15% 13% 9% 20% 14% 15% 30% 17% 23% 13% 25% 16%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 260 318 9% 12% 6% 10% 9% 7% 11%
1 180 217 6% 7% 5% 6% 6% 7% 6%
2 224 254 8% 9% 7% 8% 8% 6% 10%
3 224 248 8% 7% 9% 8% 8% 7% 9%
4 243 242 8% 8% 8% 8% 9% 7% 10%
5 532 500 18% 18% 19% 19% 18% 18% 19%
6 243 242 8% 8% 10% 7% 9% 8% 8%
7 244 248 8% 7% 11% 12% 7% 10% 7%
8 135 147 5% 4% 6% 5% 5% 5% 5%
9 31 45 1% 1% 1% 2% 1% 1% 1%
10 116 86 4% 5% 4% 2% 5% 5% 3%
Don't know 451 336 16% 15% 13% 14% 17% 21% 11%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? Trade unions
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 196 210 7% 6% 7% 13% 6% 4% 6% 8% 4% 11% 9% 5% 7% 5% 10% 5% 6% 7% 7%
1 141 139 5% 4% 5% 5% 7% 4% 4% 7% 3% 3% 6% 4% 4% 5% 7% 9% 4% 5% 4%
2 154 184 5% 5% 6% 5% 8% 4% 6% 5% 3% 5% 7% 5% 4% 6% 5% 3% 4% 6% 6%
3 247 226 9% 8% 10% 16% 6% 9% 9% 6% 8% 8% 10% 9% 7% 6% 4% 11% 10% 9% 10%
4 246 237 9% 8% 9% 7% 9% 12% 7% 7% 12% 6% 8% 9% 9% 9% 7% 7% 11% 7% 9%
5 473 483 16% 18% 16% 16% 14% 24% 17% 17% 13% 14% 15% 20% 15% 16% 25% 17% 14% 16% 17%
6 320 319 11% 14% 10% 13% 12% 7% 9% 14% 14% 9% 12% 8% 13% 14% 4% 10% 12% 11% 10%
7 323 365 11% 12% 12% 9% 10% 11% 13% 11% 16% 6% 10% 12% 12% 8% 15% 8% 8% 14% 13%
8 308 320 11% 10% 10% 3% 12% 11% 15% 11% 11% 6% 8% 13% 10% 13% 12% 13% 10% 11% 7%
9 99 129 3% 3% 4% 3% 4% 4% 3% 4% 3% 3% 4% 3% 3% 3% 2% 4% 3% 4% 4%
10 161 114 6% 6% 6% 2% 6% 5% 5% 5% 3% 18% 4% 5% 7% 8% 4% 4% 7% 4% 5%
Don't know 216 157 7% 7% 6% 7% 7% 6% 6% 5% 11% 12% 7% 6% 9% 7% 4% 8% 9% 7% 9%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 196 210 7% 4% 10% 3% 8% 2% 4% 6% 7% 3% 11% 7% 14% 17% 3% 5%
1 141 139 5% 1% 2% 5% 7% 2% 6% 7% 3% 8% 7% 10% 4% 11% 2% 2%
2 154 184 5% 3% 2% 4% 9% 7% 9% 5% 4% 11% 10% 2% 4% 4% 2% 6%
3 247 226 9% 6% 5% 8% 12% 10% 6% 8% 10% 13% 8% 4% 10% 12% 11% 8%
4 246 237 9% 2% 10% 3% 4% 7% 11% 11% 11% 18% 7% 10% 6% 6% 4% 10%
5 473 483 16% 26% 15% 20% 16% 13% 15% 18% 20% 10% 18% 22% 7% 15% 15% 18%
6 320 319 11% 16% 10% 6% 8% 18% 16% 9% 14% 14% 5% 13% 3% 5% 13% 9%
7 323 365 11% 9% 16% 15% 10% 11% 10% 10% 11% 8% 6% 10% 8% 7% 18% 14%
8 308 320 11% 18% 16% 17% 11% 7% 11% 15% 10% 4% 5% 10% 10% 8% 4% 12%
9 99 129 3% 5% 8% 2% 3% 2% 3% 3% 4% 4% 3% 1% 1% 3% 3% 3%
10 161 114 6% 8% 3% 7% 5% 12% 3% 2% 3% 0% 5% 5% 11% 6% 11% 9%
Don't know 216 157 7% 2% 4% 9% 7% 7% 7% 7% 4% 7% 13% 6% 21% 6% 14% 5%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 196 210 7% 8% 4% 4% 8% 6% 7%
1 141 139 5% 6% 4% 4% 6% 5% 5%
2 154 184 5% 5% 6% 5% 5% 5% 5%
3 247 226 9% 9% 8% 8% 9% 8% 9%
4 246 237 9% 9% 7% 6% 10% 7% 10%
5 473 483 16% 16% 18% 16% 16% 17% 16%
6 320 319 11% 13% 11% 12% 11% 11% 11%
7 323 365 11% 9% 15% 14% 10% 12% 10%
8 308 320 11% 9% 13% 12% 10% 9% 12%
9 99 129 3% 2% 5% 5% 3% 4% 3%
10 161 114 6% 7% 4% 6% 5% 5% 6%
Don't know 216 157 7% 8% 5% 7% 8% 9% 6%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The legal system
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 66: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/66.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 564 707 20% 24% 9% 17% 16% 19% 22% 23% 15% 24% 17% 21% 20% 17% 26% 19% 16% 21% 22%
1 288 368 10% 14% 6% 6% 12% 9% 11% 7% 12% 13% 10% 10% 10% 8% 8% 8% 8% 14% 10%
2 295 297 10% 12% 6% 6% 7% 13% 11% 13% 12% 6% 6% 12% 11% 8% 15% 7% 11% 11% 8%
3 274 272 10% 10% 11% 5% 10% 11% 11% 12% 8% 8% 8% 11% 9% 11% 13% 14% 7% 10% 8%
4 218 209 8% 8% 6% 11% 9% 6% 6% 6% 10% 6% 9% 6% 8% 10% 3% 15% 7% 6% 8%
5 381 320 13% 12% 14% 14% 13% 12% 15% 12% 17% 6% 13% 14% 13% 16% 14% 12% 15% 11% 11%
6 164 143 6% 5% 9% 3% 8% 8% 6% 5% 6% 2% 6% 7% 5% 8% 4% 5% 6% 5% 5%
7 177 163 6% 4% 10% 8% 9% 6% 4% 6% 4% 5% 9% 5% 5% 5% 7% 10% 5% 6% 7%
8 131 117 5% 2% 10% 6% 6% 6% 4% 4% 3% 2% 6% 5% 3% 5% 3% 3% 8% 4% 2%
9 54 52 2% 0% 4% 3% 1% 2% 1% 4% 2% 0% 2% 1% 3% 1% 1% 1% 4% 2% 0%
10 112 85 4% 3% 7% 6% 3% 2% 2% 3% 4% 13% 4% 2% 5% 4% 2% 3% 4% 2% 8%
Don't know 225 150 8% 6% 8% 14% 7% 5% 5% 5% 8% 16% 10% 5% 8% 5% 3% 4% 11% 8% 10%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 564 707 20% 15% 19% 25% 28% 17% 23% 19% 20% 18% 15% 17% 13% 30% 13% 17%
1 288 368 10% 11% 12% 16% 12% 9% 6% 13% 9% 10% 8% 7% 17% 9% 6% 8%
2 295 297 10% 4% 15% 11% 11% 8% 13% 15% 11% 7% 5% 9% 8% 9% 10% 7%
3 274 272 10% 12% 11% 9% 7% 10% 10% 10% 8% 14% 7% 10% 3% 3% 7% 15%
4 218 209 8% 21% 8% 9% 7% 11% 6% 7% 7% 2% 5% 2% 6% 5% 9% 11%
5 381 320 13% 12% 13% 11% 5% 12% 11% 17% 16% 13% 16% 20% 6% 17% 16% 12%
6 164 143 6% 14% 3% 5% 7% 7% 8% 6% 8% 4% 5% 4% 0% 3% 5% 7%
7 177 163 6% 7% 7% 6% 9% 7% 8% 2% 7% 8% 5% 8% 3% 4% 4% 6%
8 131 117 5% 1% 3% 1% 1% 1% 5% 2% 3% 11% 5% 5% 3% 8% 12% 7%
9 54 52 2% 0% 2% 0% 5% 1% 1% 1% 2% 2% 2% 4% 0% 2% 6% 2%
10 112 85 4% 1% 3% 1% 2% 6% 3% 1% 6% 4% 7% 3% 16% 5% 3% 2%
Don't know 225 150 8% 1% 6% 6% 5% 10% 6% 7% 3% 7% 17% 9% 27% 5% 11% 6%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 564 707 20% 25% 13% 17% 21% 17% 22%
1 288 368 10% 13% 9% 10% 10% 9% 11%
2 295 297 10% 10% 10% 10% 10% 9% 11%
3 274 272 10% 8% 12% 9% 10% 9% 10%
4 218 209 8% 6% 10% 11% 6% 8% 7%
5 381 320 13% 11% 15% 12% 14% 15% 12%
6 164 143 6% 5% 7% 8% 5% 5% 6%
7 177 163 6% 5% 8% 6% 6% 6% 7%
8 131 117 5% 4% 5% 5% 4% 4% 5%
9 54 52 2% 1% 2% 1% 2% 2% 1%
10 112 85 4% 5% 3% 2% 5% 4% 4%
Don't know 225 150 8% 6% 6% 9% 7% 11% 5%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The Labour Party
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 67: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/67.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 647 650 22% 12% 35% 36% 21% 27% 20% 19% 20% 16% 27% 23% 19% 19% 37% 18% 22% 23% 20%
1 304 317 11% 9% 12% 10% 11% 12% 14% 10% 9% 4% 11% 13% 9% 9% 12% 11% 12% 11% 9%
2 277 255 10% 8% 13% 12% 11% 8% 13% 7% 8% 6% 11% 11% 7% 10% 9% 3% 11% 10% 8%
3 257 252 9% 7% 9% 7% 9% 9% 8% 15% 7% 5% 8% 9% 10% 12% 9% 22% 8% 7% 7%
4 219 198 8% 8% 5% 5% 10% 12% 5% 6% 11% 3% 8% 8% 7% 10% 5% 10% 6% 6% 11%
5 344 378 12% 15% 11% 9% 11% 10% 12% 15% 12% 14% 10% 11% 14% 13% 8% 9% 11% 14% 12%
6 193 220 7% 12% 3% 4% 7% 5% 6% 7% 8% 10% 6% 6% 8% 6% 4% 6% 5% 8% 8%
7 206 233 7% 12% 4% 3% 6% 6% 9% 7% 10% 6% 5% 8% 8% 6% 9% 6% 9% 6% 8%
8 100 121 3% 6% 2% 3% 1% 3% 4% 4% 5% 5% 2% 4% 4% 3% 4% 3% 3% 4% 3%
9 46 48 2% 2% 1% 0% 2% 1% 2% 2% 2% 1% 1% 1% 2% 1% 0% 4% 2% 2% 1%
10 101 71 3% 5% 2% 1% 3% 2% 3% 3% 2% 16% 2% 3% 5% 6% 2% 3% 3% 4% 2%
Don't know 189 140 7% 5% 4% 10% 8% 5% 4% 4% 7% 13% 9% 4% 7% 6% 1% 4% 7% 6% 11%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 647 650 22% 13% 18% 11% 34% 15% 16% 24% 26% 26% 31% 27% 18% 30% 24% 28%
1 304 317 11% 13% 10% 8% 12% 5% 11% 8% 11% 17% 16% 14% 6% 13% 11% 7%
2 277 255 10% 20% 11% 10% 8% 5% 11% 10% 10% 12% 3% 4% 9% 9% 6% 15%
3 257 252 9% 14% 14% 5% 8% 11% 8% 7% 6% 6% 10% 14% 2% 12% 9% 6%
4 219 198 8% 10% 9% 6% 4% 7% 10% 14% 11% 6% 4% 8% 1% 5% 1% 12%
5 344 378 12% 4% 14% 15% 10% 15% 14% 12% 13% 6% 12% 8% 17% 8% 15% 10%
6 193 220 7% 11% 10% 12% 4% 12% 7% 5% 7% 5% 2% 4% 1% 2% 9% 4%
7 206 233 7% 6% 5% 13% 10% 6% 8% 10% 5% 12% 5% 7% 3% 7% 2% 8%
8 100 121 3% 7% 4% 10% 2% 7% 3% 2% 4% 2% 1% 0% 3% 3% 1% 3%
9 46 48 2% 1% 1% 4% 1% 2% 1% 1% 2% 0% 2% 2% 0% 1% 5% 0%
10 101 71 3% 0% 1% 2% 6% 11% 3% 2% 2% 1% 0% 3% 11% 6% 8% 1%
Don't know 189 140 7% 0% 3% 4% 3% 5% 7% 5% 3% 8% 14% 9% 30% 4% 9% 6%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 647 650 22% 19% 26% 20% 24% 21% 24%
1 304 317 11% 10% 11% 12% 10% 10% 11%
2 277 255 10% 8% 12% 11% 9% 9% 10%
3 257 252 9% 10% 7% 8% 9% 9% 9%
4 219 198 8% 7% 8% 7% 8% 6% 9%
5 344 378 12% 13% 12% 12% 12% 13% 11%
6 193 220 7% 8% 6% 9% 6% 7% 6%
7 206 233 7% 9% 6% 7% 7% 7% 7%
8 100 121 3% 3% 4% 2% 4% 4% 3%
9 46 48 2% 1% 2% 2% 1% 2% 2%
10 101 71 3% 6% 1% 3% 4% 4% 3%
Don't know 189 140 7% 6% 4% 7% 6% 10% 4%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The Conservative Party
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 68: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/68.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
0 149 161 5% 3% 7% 10% 6% 6% 4% 4% 4% 4% 7% 5% 4% 7% 12% 2% 4% 5% 3%
1 97 90 3% 2% 4% 3% 4% 5% 4% 2% 1% 5% 4% 4% 2% 2% 8% 2% 3% 3% 4%
2 99 104 3% 2% 5% 3% 4% 5% 3% 3% 2% 4% 4% 4% 3% 2% 6% 5% 3% 3% 6%
3 130 109 5% 3% 6% 6% 4% 6% 5% 2% 4% 2% 5% 6% 3% 6% 2% 5% 5% 3% 5%
4 121 120 4% 3% 6% 6% 5% 5% 4% 3% 3% 3% 6% 4% 3% 5% 5% 10% 3% 4% 4%
5 421 389 15% 12% 18% 12% 16% 18% 16% 14% 15% 7% 14% 17% 13% 15% 15% 13% 20% 12% 12%
6 198 208 7% 7% 7% 5% 9% 10% 5% 7% 8% 1% 7% 7% 6% 7% 7% 8% 7% 6% 8%
7 321 363 11% 13% 11% 10% 11% 6% 12% 15% 16% 5% 11% 9% 13% 8% 8% 12% 12% 14% 10%
8 394 417 14% 17% 9% 9% 12% 13% 19% 12% 16% 12% 11% 16% 14% 15% 11% 14% 9% 17% 15%
9 243 282 8% 12% 7% 10% 8% 7% 7% 13% 7% 6% 9% 7% 10% 8% 4% 5% 9% 10% 7%
10 450 440 16% 21% 10% 11% 15% 11% 14% 18% 15% 32% 13% 13% 20% 15% 13% 11% 16% 17% 16%
Don't know 260 200 9% 6% 10% 14% 7% 8% 7% 6% 9% 20% 10% 7% 10% 10% 9% 13% 9% 7% 10%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
0 149 161 5% 7% 3% 0% 6% 2% 2% 3% 5% 11% 8% 12% 7% 2% 11% 5%
1 97 90 3% 3% 2% 3% 7% 2% 2% 3% 3% 4% 2% 1% 11% 6% 2% 5%
2 99 104 3% 4% 1% 3% 4% 6% 7% 5% 3% 3% 4% 2% 2% 2% 0% 5%
3 130 109 5% 0% 7% 3% 4% 2% 4% 3% 3% 8% 4% 6% 6% 3% 3% 8%
4 121 120 4% 6% 4% 2% 9% 2% 1% 2% 2% 4% 7% 6% 3% 10% 8% 2%
5 421 389 15% 20% 10% 11% 6% 15% 13% 22% 18% 11% 14% 18% 8% 16% 21% 15%
6 198 208 7% 9% 7% 6% 5% 4% 8% 10% 11% 6% 5% 10% 2% 3% 8% 5%
7 321 363 11% 13% 12% 14% 19% 10% 15% 9% 8% 14% 11% 10% 5% 14% 4% 8%
8 394 417 14% 14% 21% 17% 10% 19% 16% 18% 15% 10% 6% 6% 7% 15% 5% 12%
9 243 282 8% 11% 12% 7% 6% 7% 9% 8% 13% 6% 4% 5% 6% 6% 13% 7%
10 450 440 16% 9% 15% 27% 17% 23% 17% 12% 11% 11% 17% 10% 14% 14% 21% 17%
Don't know 260 200 9% 4% 6% 8% 8% 6% 6% 7% 9% 12% 17% 13% 28% 9% 3% 11%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
0 149 161 5% 5% 5% 4% 6% 5% 6%
1 97 90 3% 4% 3% 3% 3% 3% 4%
2 99 104 3% 2% 5% 4% 3% 2% 5%
3 130 109 5% 4% 5% 5% 4% 4% 5%
4 121 120 4% 4% 5% 6% 3% 4% 5%
5 421 389 15% 14% 15% 13% 15% 15% 15%
6 198 208 7% 7% 7% 9% 6% 6% 8%
7 321 363 11% 11% 12% 10% 12% 11% 11%
8 394 417 14% 13% 14% 12% 15% 14% 13%
9 243 282 8% 9% 9% 10% 8% 9% 8%
10 450 440 16% 17% 14% 16% 16% 17% 15%
Don't know 260 200 9% 9% 6% 8% 9% 11% 7%
EU vote Education Gender
For each of the following, do you think they are generally trustworthy or untrustworthy? The Royal Family
Please give a score on a scale from 0-10, where 0 is very untrustworthy and 10 is very trustworthy
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 69: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/69.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 41 27 1% 1% 3% 3% 1% 0% 1% 1% 1% 6% 2% 1% 2% 2% 1% 0% 2% 1% 2%
Trust slightly more 149 133 5% 6% 3% 4% 7% 4% 6% 4% 4% 7% 6% 5% 4% 7% 7% 6% 3% 7% 3%
No difference 855 746 30% 30% 26% 29% 26% 35% 28% 34% 30% 23% 27% 31% 30% 32% 28% 13% 36% 24% 35%
Trust slightly less 805 804 28% 31% 26% 21% 28% 22% 32% 24% 31% 40% 25% 28% 30% 30% 27% 35% 25% 29% 26%
Trust much less 866 1049 30% 27% 35% 34% 30% 34% 29% 30% 30% 21% 32% 31% 28% 23% 33% 39% 28% 35% 27%
Don't know 167 124 6% 4% 7% 8% 7% 5% 4% 7% 5% 3% 8% 5% 6% 6% 4% 7% 6% 5% 7%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 41 27 1% 1% 0% 0% 0% 3% 1% 1% 1% 3% 4% 2% 5% 3% 0% 1%
Trust slightly more 149 133 5% 7% 5% 12% 5% 2% 6% 5% 4% 2% 5% 2% 6% 3% 7% 8%
No difference 855 746 30% 27% 30% 32% 19% 30% 31% 32% 31% 39% 33% 30% 25% 24% 22% 30%
Trust slightly less 805 804 28% 33% 32% 22% 30% 35% 25% 28% 33% 19% 10% 28% 38% 30% 30% 26%
Trust much less 866 1049 30% 31% 28% 26% 42% 26% 28% 30% 26% 30% 36% 32% 20% 39% 32% 30%
Don't know 167 124 6% 2% 5% 8% 4% 3% 9% 4% 6% 7% 12% 6% 6% 1% 8% 5%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 41 27 1% 2% 2% 1% 2% 1% 1%
Trust slightly more 149 133 5% 4% 6% 6% 5% 4% 6%
No difference 855 746 30% 30% 27% 30% 29% 32% 28%
Trust slightly less 805 804 28% 28% 29% 30% 27% 27% 28%
Trust much less 866 1049 30% 30% 32% 29% 31% 27% 33%
Don't know 167 124 6% 6% 5% 4% 6% 8% 4%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? Mainstream media (e.g.
traditional news channels and newspapers)
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 70: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/70.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 304 283 11% 10% 13% 12% 10% 13% 7% 12% 9% 11% 11% 10% 11% 10% 14% 13% 14% 9% 8%
Trust slightly more 450 395 16% 17% 17% 15% 14% 17% 12% 14% 19% 24% 14% 14% 18% 15% 17% 11% 14% 17% 16%
No difference 1651 1770 57% 59% 54% 56% 54% 56% 66% 62% 57% 40% 55% 62% 56% 55% 57% 61% 58% 57% 59%
Trust slightly less 168 166 6% 6% 4% 4% 10% 4% 5% 4% 8% 5% 8% 5% 5% 12% 3% 6% 4% 6% 5%
Trust much less 107 101 4% 2% 5% 2% 5% 3% 6% 1% 3% 5% 4% 5% 3% 5% 2% 4% 3% 4% 4%
Don't know 203 168 7% 6% 7% 11% 7% 6% 4% 6% 5% 16% 8% 5% 8% 4% 7% 5% 8% 7% 9%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 304 283 11% 8% 12% 11% 8% 12% 8% 10% 14% 11% 12% 17% 4% 16% 8% 8%
Trust slightly more 450 395 16% 12% 14% 17% 20% 17% 18% 15% 16% 13% 10% 8% 24% 12% 22% 16%
No difference 1651 1770 57% 74% 60% 53% 55% 54% 58% 62% 61% 62% 57% 53% 50% 59% 42% 55%
Trust slightly less 168 166 6% 2% 6% 2% 7% 5% 7% 5% 4% 5% 3% 10% 3% 3% 16% 7%
Trust much less 107 101 4% 2% 4% 2% 1% 3% 3% 5% 1% 3% 6% 4% 7% 3% 6% 7%
Don't know 203 168 7% 2% 4% 14% 9% 9% 6% 4% 5% 6% 11% 8% 12% 7% 6% 6%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 304 283 11% 9% 12% 11% 10% 7% 14%
Trust slightly more 450 395 16% 14% 19% 14% 16% 17% 14%
No difference 1651 1770 57% 59% 55% 60% 56% 56% 58%
Trust slightly less 168 166 6% 6% 5% 5% 6% 7% 5%
Trust much less 107 101 4% 4% 3% 4% 4% 3% 4%
Don't know 203 168 7% 8% 5% 6% 8% 9% 5%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The NHS
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 38 36 1% 1% 2% 1% 0% 2% 1% 0% 1% 6% 1% 1% 2% 1% 0% 2% 3% 0% 2%
Trust slightly more 169 156 6% 8% 3% 2% 7% 4% 6% 3% 8% 14% 5% 5% 7% 11% 4% 3% 4% 6% 5%
No difference 567 503 20% 23% 16% 23% 22% 17% 16% 23% 20% 17% 23% 16% 21% 22% 19% 18% 20% 19% 21%
Trust slightly less 639 654 22% 27% 17% 20% 21% 19% 22% 27% 21% 24% 21% 21% 24% 27% 19% 28% 21% 20% 22%
Trust much less 1346 1437 47% 39% 57% 45% 44% 55% 52% 45% 45% 34% 44% 54% 43% 37% 53% 47% 48% 51% 44%
Don't know 123 97 4% 2% 5% 9% 4% 4% 3% 2% 4% 6% 6% 3% 3% 3% 5% 3% 4% 4% 6%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 38 36 1% 2% 0% 0% 1% 7% 1% 0% 2% 1% 0% 1% 0% 1% 3% 0%
Trust slightly more 169 156 6% 3% 3% 12% 5% 10% 7% 1% 4% 1% 3% 9% 12% 7% 12% 5%
No difference 567 503 20% 21% 15% 18% 13% 22% 23% 24% 27% 22% 27% 10% 19% 19% 22% 9%
Trust slightly less 639 654 22% 28% 28% 27% 21% 19% 23% 26% 19% 15% 18% 28% 17% 15% 22% 21%
Trust much less 1346 1437 47% 46% 51% 38% 55% 38% 43% 44% 46% 54% 42% 45% 40% 56% 42% 60%
Don't know 123 97 4% 0% 3% 4% 6% 4% 4% 5% 2% 6% 9% 6% 12% 2% 0% 5%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 38 36 1% 2% 1% 1% 1% 1% 2%
Trust slightly more 169 156 6% 7% 4% 6% 6% 7% 4%
No difference 567 503 20% 21% 17% 20% 20% 22% 17%
Trust slightly less 639 654 22% 24% 22% 25% 21% 20% 24%
Trust much less 1346 1437 47% 43% 53% 45% 47% 44% 49%
Don't know 123 97 4% 3% 3% 4% 5% 6% 3%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The government
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
![Page 72: How happy or unhappy are you at the moment with regard to ... · To what extent, if at all, do the following matter to how happy or unhappy you are with your life in general? Your](https://reader034.vdocument.in/reader034/viewer/2022050209/5f5bb8f3f444ee6250701a09/html5/thumbnails/72.jpg)
2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 110 105 4% 3% 6% 3% 3% 2% 2% 4% 3% 12% 3% 2% 5% 1% 4% 2% 5% 5% 3%
Trust slightly more 341 282 12% 14% 12% 9% 13% 10% 12% 14% 13% 11% 11% 11% 13% 16% 12% 16% 13% 10% 8%
No difference 1793 1888 62% 65% 59% 62% 61% 67% 68% 63% 60% 46% 62% 68% 58% 63% 67% 56% 60% 62% 65%
Trust slightly less 247 246 9% 8% 7% 4% 9% 6% 9% 8% 13% 12% 7% 8% 11% 10% 8% 16% 6% 8% 9%
Trust much less 158 169 5% 4% 7% 5% 7% 8% 5% 5% 3% 3% 7% 7% 4% 5% 3% 6% 7% 7% 4%
Don't know 234 193 8% 7% 9% 16% 7% 6% 4% 6% 8% 16% 11% 5% 9% 5% 6% 4% 8% 9% 12%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 110 105 4% 5% 7% 2% 3% 10% 3% 1% 4% 1% 5% 5% 7% 3% 0% 2%
Trust slightly more 341 282 12% 1% 15% 6% 9% 12% 18% 14% 6% 8% 10% 9% 20% 13% 22% 9%
No difference 1793 1888 62% 87% 63% 67% 62% 55% 65% 67% 71% 67% 62% 45% 44% 53% 50% 67%
Trust slightly less 247 246 9% 4% 7% 10% 7% 9% 7% 7% 10% 6% 6% 20% 5% 16% 13% 4%
Trust much less 158 169 5% 1% 4% 3% 11% 5% 2% 6% 1% 10% 5% 12% 7% 6% 7% 10%
Don't know 234 193 8% 2% 6% 13% 8% 9% 5% 5% 8% 8% 12% 10% 18% 9% 8% 8%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 110 105 4% 4% 4% 3% 4% 4% 4%
Trust slightly more 341 282 12% 13% 11% 11% 12% 12% 11%
No difference 1793 1888 62% 60% 67% 69% 59% 61% 63%
Trust slightly less 247 246 9% 9% 7% 7% 9% 8% 9%
Trust much less 158 169 5% 5% 5% 3% 7% 4% 7%
Don't know 234 193 8% 8% 6% 6% 9% 11% 5%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The police
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 61 63 2% 2% 3% 4% 1% 0% 2% 3% 2% 5% 2% 1% 3% 1% 2% 1% 2% 1% 5%
Trust slightly more 198 182 7% 6% 9% 6% 8% 10% 8% 5% 6% 5% 7% 9% 5% 8% 2% 8% 7% 7% 6%
No difference 1744 1745 60% 61% 60% 63% 61% 59% 63% 64% 64% 42% 61% 61% 59% 60% 70% 69% 61% 59% 55%
Trust slightly less 292 325 10% 13% 9% 7% 10% 9% 9% 9% 10% 22% 9% 9% 12% 12% 10% 5% 9% 11% 10%
Trust much less 194 259 7% 8% 6% 5% 7% 7% 8% 6% 6% 6% 6% 8% 6% 7% 2% 3% 6% 9% 6%
Don't know 394 309 14% 12% 12% 16% 13% 14% 11% 14% 13% 20% 14% 12% 15% 12% 15% 13% 14% 12% 17%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 61 63 2% 0% 2% 3% 3% 5% 1% 2% 2% 1% 4% 1% 0% 3% 3% 3%
Trust slightly more 198 182 7% 7% 5% 5% 12% 4% 5% 10% 8% 4% 3% 7% 9% 6% 12% 7%
No difference 1744 1745 60% 72% 65% 53% 51% 56% 66% 55% 65% 66% 68% 56% 43% 65% 55% 60%
Trust slightly less 292 325 10% 11% 5% 11% 12% 17% 12% 10% 9% 10% 6% 10% 16% 6% 10% 10%
Trust much less 194 259 7% 4% 9% 10% 8% 4% 5% 6% 4% 4% 4% 13% 10% 7% 5% 10%
Don't know 394 309 14% 6% 14% 19% 15% 14% 11% 17% 12% 14% 15% 13% 21% 13% 16% 11%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 61 63 2% 2% 2% 2% 2% 2% 2%
Trust slightly more 198 182 7% 6% 8% 9% 6% 6% 7%
No difference 1744 1745 60% 55% 66% 62% 60% 60% 61%
Trust slightly less 292 325 10% 13% 8% 10% 10% 10% 10%
Trust much less 194 259 7% 9% 5% 5% 8% 5% 8%
Don't know 394 309 14% 15% 11% 11% 15% 16% 11%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? Universities
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 30 20 1% 1% 2% 1% 1% 0% 1% 1% 0% 4% 1% 1% 1% 0% 1% 0% 2% 1% 2%
Trust slightly more 96 85 3% 3% 6% 2% 7% 5% 1% 3% 2% 2% 5% 3% 3% 5% 1% 2% 5% 3% 2%
No difference 1712 1687 59% 57% 57% 62% 55% 64% 65% 58% 60% 43% 58% 65% 56% 58% 56% 71% 55% 58% 68%
Trust slightly less 403 430 14% 17% 14% 13% 11% 9% 11% 19% 17% 20% 12% 10% 19% 16% 18% 8% 15% 14% 12%
Trust much less 309 389 11% 11% 10% 7% 12% 10% 14% 11% 8% 12% 10% 12% 10% 9% 9% 8% 12% 13% 7%
Don't know 333 272 12% 12% 11% 15% 14% 12% 8% 7% 12% 18% 14% 10% 11% 12% 14% 10% 12% 12% 10%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 30 20 1% 0% 1% 0% 0% 4% 0% 1% 1% 1% 2% 4% 0% 0% 1% 1%
Trust slightly more 96 85 3% 3% 4% 2% 11% 0% 2% 1% 3% 7% 5% 1% 1% 2% 8% 3%
No difference 1712 1687 59% 78% 63% 58% 56% 58% 60% 72% 70% 57% 58% 50% 33% 57% 50% 55%
Trust slightly less 403 430 14% 5% 15% 13% 9% 19% 18% 6% 10% 9% 11% 21% 25% 21% 17% 10%
Trust much less 309 389 11% 9% 11% 15% 13% 6% 11% 10% 6% 11% 8% 12% 11% 12% 12% 16%
Don't know 333 272 12% 5% 7% 12% 11% 13% 9% 10% 9% 15% 16% 12% 29% 8% 12% 15%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 30 20 1% 1% 1% 1% 1% 1% 1%
Trust slightly more 96 85 3% 2% 4% 5% 3% 3% 3%
No difference 1712 1687 59% 54% 64% 62% 58% 58% 61%
Trust slightly less 403 430 14% 16% 13% 13% 14% 14% 14%
Trust much less 309 389 11% 14% 8% 8% 12% 9% 12%
Don't know 333 272 12% 13% 9% 10% 12% 15% 8%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? Big charities
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 48 33 2% 2% 2% 1% 2% 2% 1% 1% 2% 5% 2% 1% 2% 1% 1% 1% 1% 2% 2%
Trust slightly more 210 234 7% 7% 6% 6% 7% 6% 8% 7% 10% 6% 6% 7% 8% 7% 4% 4% 6% 10% 8%
No difference 1239 1154 43% 43% 41% 53% 42% 47% 39% 48% 38% 34% 46% 42% 41% 45% 40% 45% 44% 41% 44%
Trust slightly less 668 684 23% 26% 22% 12% 25% 25% 26% 22% 22% 31% 20% 26% 23% 23% 27% 24% 20% 27% 19%
Trust much less 473 578 16% 13% 19% 15% 13% 13% 20% 18% 19% 13% 14% 17% 17% 14% 16% 22% 18% 14% 19%
Don't know 245 200 8% 8% 9% 12% 11% 7% 6% 5% 9% 13% 11% 6% 8% 10% 12% 3% 11% 7% 8%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 48 33 2% 0% 3% 1% 1% 6% 2% 2% 1% 0% 4% 2% 0% 0% 1% 0%
Trust slightly more 210 234 7% 8% 10% 15% 6% 8% 7% 6% 6% 3% 8% 3% 3% 7% 10% 7%
No difference 1239 1154 43% 61% 43% 36% 36% 40% 45% 42% 54% 46% 46% 40% 23% 42% 46% 37%
Trust slightly less 668 684 23% 18% 25% 25% 30% 23% 24% 26% 18% 27% 15% 29% 31% 15% 18% 24%
Trust much less 473 578 16% 10% 14% 13% 18% 14% 14% 18% 14% 16% 12% 16% 20% 30% 16% 24%
Don't know 245 200 8% 3% 6% 10% 9% 8% 8% 5% 7% 9% 15% 9% 22% 5% 10% 9%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 48 33 2% 1% 3% 2% 2% 2% 2%
Trust slightly more 210 234 7% 5% 11% 10% 6% 5% 10%
No difference 1239 1154 43% 41% 45% 45% 42% 45% 41%
Trust slightly less 668 684 23% 26% 21% 22% 24% 21% 25%
Trust much less 473 578 16% 18% 15% 14% 17% 15% 18%
Don't know 245 200 8% 9% 6% 7% 9% 12% 5%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? Big businesses
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 57 42 2% 2% 3% 4% 2% 2% 1% 1% 1% 6% 3% 1% 2% 1% 3% 0% 3% 1% 3%
Trust slightly more 142 112 5% 5% 5% 8% 3% 3% 3% 6% 6% 11% 5% 3% 7% 3% 3% 3% 6% 4% 8%
No difference 1781 1781 62% 62% 63% 63% 63% 65% 68% 61% 62% 40% 63% 67% 57% 64% 52% 73% 61% 61% 63%
Trust slightly less 258 301 9% 11% 8% 6% 7% 6% 8% 9% 10% 19% 7% 8% 11% 11% 10% 5% 8% 9% 9%
Trust much less 249 301 9% 8% 8% 6% 9% 11% 9% 9% 8% 4% 8% 10% 8% 9% 13% 10% 8% 9% 5%
Don't know 397 346 14% 13% 13% 14% 16% 13% 11% 14% 12% 20% 15% 12% 15% 12% 20% 9% 14% 15% 11%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 57 42 2% 1% 1% 2% 1% 7% 0% 1% 3% 2% 3% 1% 0% 1% 0% 6%
Trust slightly more 142 112 5% 0% 6% 13% 5% 6% 3% 3% 7% 4% 2% 1% 10% 4% 6% 4%
No difference 1781 1781 62% 76% 61% 52% 58% 62% 68% 63% 67% 71% 64% 50% 36% 63% 60% 62%
Trust slightly less 258 301 9% 9% 11% 8% 9% 8% 10% 9% 10% 5% 7% 10% 18% 7% 6% 7%
Trust much less 249 301 9% 4% 9% 10% 13% 7% 8% 9% 6% 6% 8% 16% 4% 10% 10% 10%
Don't know 397 346 14% 10% 12% 15% 14% 11% 10% 15% 7% 12% 16% 23% 32% 15% 17% 12%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 57 42 2% 2% 3% 3% 2% 2% 2%
Trust slightly more 142 112 5% 4% 5% 5% 5% 6% 4%
No difference 1781 1781 62% 59% 66% 64% 61% 60% 63%
Trust slightly less 258 301 9% 10% 8% 10% 8% 9% 9%
Trust much less 249 301 9% 11% 6% 7% 9% 7% 10%
Don't know 397 346 14% 14% 11% 12% 15% 15% 12%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The Church of England
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 53 41 2% 2% 3% 4% 1% 2% 1% 2% 1% 4% 2% 1% 2% 2% 3% 1% 3% 1% 2%
Trust slightly more 182 158 6% 5% 7% 3% 7% 6% 7% 6% 6% 11% 5% 6% 7% 7% 2% 8% 6% 8% 3%
No difference 1554 1514 54% 54% 52% 55% 55% 59% 56% 53% 54% 39% 55% 57% 51% 55% 54% 57% 50% 53% 60%
Trust slightly less 485 509 17% 18% 16% 12% 14% 13% 19% 20% 19% 21% 13% 16% 20% 19% 18% 17% 20% 16% 11%
Trust much less 283 397 10% 12% 9% 6% 6% 11% 11% 10% 11% 14% 6% 11% 11% 8% 10% 8% 9% 11% 11%
Don't know 326 264 11% 9% 14% 21% 16% 9% 7% 9% 10% 11% 18% 8% 10% 9% 12% 8% 13% 11% 13%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 53 41 2% 3% 0% 1% 2% 4% 0% 1% 3% 1% 3% 1% 0% 3% 2% 6%
Trust slightly more 182 158 6% 11% 10% 11% 2% 11% 9% 3% 4% 4% 4% 7% 7% 4% 6% 4%
No difference 1554 1514 54% 61% 57% 46% 51% 50% 53% 62% 61% 57% 55% 52% 29% 55% 55% 52%
Trust slightly less 485 509 17% 14% 12% 15% 25% 12% 17% 18% 18% 14% 13% 20% 31% 21% 22% 10%
Trust much less 283 397 10% 4% 11% 15% 10% 14% 12% 6% 5% 8% 6% 11% 9% 13% 7% 14%
Don't know 326 264 11% 7% 10% 12% 9% 9% 10% 11% 10% 16% 20% 8% 24% 5% 9% 14%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 53 41 2% 1% 2% 3% 1% 2% 2%
Trust slightly more 182 158 6% 4% 8% 7% 6% 5% 7%
No difference 1554 1514 54% 50% 57% 57% 53% 54% 54%
Trust slightly less 485 509 17% 20% 15% 15% 18% 17% 16%
Trust much less 283 397 10% 12% 8% 8% 11% 8% 11%
Don't know 326 264 11% 12% 10% 10% 12% 13% 9%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? Civil service
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 213 221 7% 10% 6% 7% 8% 6% 6% 8% 7% 15% 7% 6% 9% 9% 9% 5% 10% 5% 6%
Trust slightly more 404 337 14% 17% 11% 11% 13% 14% 11% 14% 18% 22% 12% 12% 17% 16% 16% 11% 14% 13% 14%
No difference 1843 1949 64% 62% 65% 62% 62% 69% 72% 67% 60% 45% 62% 71% 60% 62% 64% 78% 64% 64% 61%
Trust slightly less 76 78 3% 2% 3% 2% 3% 1% 3% 2% 3% 4% 3% 2% 3% 4% 1% 1% 2% 3% 3%
Trust much less 60 56 2% 2% 2% 3% 5% 3% 1% 1% 1% 0% 4% 2% 1% 2% 1% 0% 2% 3% 1%
Don't know 286 242 10% 8% 12% 15% 11% 8% 7% 8% 11% 14% 12% 7% 11% 8% 9% 5% 9% 11% 15%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 213 221 7% 7% 7% 4% 7% 16% 7% 5% 4% 6% 9% 12% 8% 10% 5% 9%
Trust slightly more 404 337 14% 12% 13% 13% 10% 12% 20% 17% 15% 8% 9% 11% 29% 11% 20% 8%
No difference 1843 1949 64% 74% 69% 68% 65% 52% 66% 64% 69% 74% 68% 57% 42% 62% 56% 62%
Trust slightly less 76 78 3% 2% 1% 1% 6% 7% 1% 2% 3% 2% 0% 4% 3% 1% 6% 2%
Trust much less 60 56 2% 0% 1% 2% 5% 1% 0% 3% 1% 1% 2% 4% 2% 5% 2% 7%
Don't know 286 242 10% 4% 10% 12% 9% 13% 6% 10% 9% 10% 12% 11% 15% 10% 11% 11%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 213 221 7% 8% 6% 8% 7% 6% 9%
Trust slightly more 404 337 14% 17% 12% 14% 14% 15% 13%
No difference 1843 1949 64% 62% 68% 66% 63% 61% 67%
Trust slightly less 76 78 3% 2% 3% 2% 3% 3% 2%
Trust much less 60 56 2% 2% 2% 1% 3% 2% 2%
Don't know 286 242 10% 10% 9% 9% 10% 13% 7%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The armed forces
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 61 40 2% 2% 4% 3% 2% 2% 1% 3% 1% 5% 3% 1% 2% 3% 5% 0% 3% 1% 2%
Trust slightly more 165 147 6% 4% 8% 5% 8% 5% 3% 7% 6% 6% 7% 4% 6% 6% 3% 6% 8% 5% 4%
No difference 1367 1322 47% 42% 50% 55% 50% 49% 52% 45% 45% 28% 52% 51% 42% 50% 48% 49% 45% 45% 51%
Trust slightly less 478 516 17% 18% 18% 10% 11% 16% 21% 19% 21% 14% 10% 19% 19% 14% 17% 22% 17% 17% 16%
Trust much less 451 566 16% 21% 9% 9% 14% 16% 14% 17% 17% 27% 12% 15% 19% 16% 10% 13% 15% 20% 11%
Don't know 360 292 13% 12% 12% 18% 15% 11% 9% 9% 11% 20% 16% 10% 12% 11% 17% 9% 11% 12% 16%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 61 40 2% 1% 3% 0% 0% 3% 2% 1% 1% 5% 2% 1% 4% 4% 1% 4%
Trust slightly more 165 147 6% 2% 4% 4% 9% 5% 7% 6% 7% 4% 4% 3% 9% 9% 5% 5%
No difference 1367 1322 47% 66% 46% 37% 43% 36% 41% 51% 58% 57% 53% 54% 35% 41% 48% 47%
Trust slightly less 478 516 17% 17% 20% 16% 24% 19% 21% 17% 17% 8% 8% 10% 14% 21% 17% 12%
Trust much less 451 566 16% 10% 18% 28% 15% 21% 15% 11% 8% 9% 13% 18% 20% 17% 18% 17%
Don't know 360 292 13% 4% 9% 15% 9% 15% 13% 14% 10% 17% 19% 12% 19% 8% 11% 15%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 61 40 2% 2% 3% 2% 2% 1% 3%
Trust slightly more 165 147 6% 5% 6% 8% 5% 6% 6%
No difference 1367 1322 47% 43% 51% 49% 46% 50% 45%
Trust slightly less 478 516 17% 15% 20% 17% 16% 14% 19%
Trust much less 451 566 16% 21% 12% 15% 16% 14% 17%
Don't know 360 292 13% 14% 9% 9% 14% 15% 11%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? Trade unions
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 48 40 2% 1% 3% 1% 2% 0% 1% 2% 2% 5% 2% 1% 2% 1% 1% 1% 3% 1% 3%
Trust slightly more 199 200 7% 6% 6% 4% 7% 10% 6% 6% 8% 7% 6% 8% 7% 9% 4% 3% 6% 9% 6%
No difference 1614 1593 56% 60% 53% 55% 55% 58% 59% 57% 53% 50% 55% 59% 54% 57% 66% 54% 55% 53% 58%
Trust slightly less 461 493 16% 17% 16% 17% 15% 14% 15% 16% 20% 14% 16% 15% 17% 15% 14% 19% 14% 18% 15%
Trust much less 280 342 10% 8% 11% 8% 11% 9% 11% 10% 8% 10% 10% 10% 9% 10% 3% 9% 11% 10% 10%
Don't know 281 215 10% 7% 11% 15% 10% 8% 7% 8% 9% 16% 12% 8% 10% 8% 11% 14% 11% 9% 9%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 48 40 2% 1% 1% 1% 4% 6% 0% 2% 0% 1% 4% 4% 0% 0% 0% 2%
Trust slightly more 199 200 7% 11% 6% 7% 1% 8% 7% 8% 6% 3% 5% 6% 12% 5% 10% 9%
No difference 1614 1593 56% 72% 58% 57% 47% 51% 61% 58% 62% 58% 56% 41% 48% 56% 55% 50%
Trust slightly less 461 493 16% 10% 14% 20% 21% 20% 13% 12% 19% 19% 10% 22% 11% 15% 15% 19%
Trust much less 280 342 10% 3% 11% 5% 16% 6% 7% 10% 5% 11% 12% 16% 12% 13% 11% 11%
Don't know 281 215 10% 3% 9% 11% 10% 9% 11% 9% 7% 8% 14% 12% 18% 10% 9% 9%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 48 40 2% 2% 2% 2% 2% 2% 2%
Trust slightly more 199 200 7% 6% 8% 10% 6% 6% 8%
No difference 1614 1593 56% 53% 61% 61% 53% 56% 56%
Trust slightly less 461 493 16% 18% 14% 13% 17% 17% 15%
Trust much less 280 342 10% 11% 8% 7% 11% 9% 11%
Don't know 281 215 10% 11% 7% 7% 11% 12% 8%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The legal system
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 110 79 4% 2% 9% 8% 3% 4% 2% 4% 2% 8% 5% 3% 4% 3% 4% 1% 5% 2% 6%
Trust slightly more 224 186 8% 5% 12% 8% 9% 7% 5% 9% 8% 6% 9% 6% 8% 13% 6% 12% 8% 6% 5%
No difference 624 501 22% 16% 27% 36% 26% 23% 20% 18% 17% 9% 30% 21% 16% 21% 27% 14% 22% 21% 25%
Trust slightly less 613 582 21% 22% 24% 16% 21% 19% 26% 21% 21% 23% 19% 23% 21% 21% 21% 33% 21% 20% 20%
Trust much less 1163 1414 40% 52% 23% 21% 35% 43% 44% 44% 45% 48% 29% 44% 45% 38% 37% 35% 37% 46% 40%
Don't know 149 121 5% 4% 5% 11% 6% 4% 3% 4% 6% 5% 8% 3% 5% 4% 5% 5% 7% 5% 5%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 110 79 4% 1% 3% 0% 0% 6% 3% 2% 8% 7% 3% 7% 6% 5% 1% 4%
Trust slightly more 224 186 8% 12% 6% 7% 13% 5% 7% 3% 4% 5% 7% 11% 6% 10% 20% 9%
No difference 624 501 22% 26% 10% 12% 16% 19% 22% 19% 29% 32% 35% 16% 16% 17% 28% 29%
Trust slightly less 613 582 21% 21% 22% 24% 19% 26% 21% 29% 21% 17% 20% 26% 14% 24% 13% 17%
Trust much less 1163 1414 40% 40% 54% 52% 43% 40% 44% 43% 37% 33% 23% 31% 48% 40% 29% 37%
Don't know 149 121 5% 0% 4% 5% 8% 3% 4% 4% 2% 6% 12% 9% 10% 3% 9% 4%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 110 79 4% 3% 5% 2% 5% 3% 4%
Trust slightly more 224 186 8% 7% 7% 7% 8% 8% 7%
No difference 624 501 22% 18% 22% 24% 21% 25% 18%
Trust slightly less 613 582 21% 19% 25% 22% 21% 20% 23%
Trust much less 1163 1414 40% 48% 37% 40% 40% 37% 44%
Don't know 149 121 5% 5% 4% 4% 6% 6% 4%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The Labour Party
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 57 62 2% 3% 2% 1% 2% 2% 1% 1% 2% 9% 2% 1% 3% 1% 0% 2% 3% 2% 2%
Trust slightly more 194 205 7% 10% 4% 2% 7% 4% 6% 8% 8% 13% 5% 5% 9% 10% 3% 7% 6% 7% 7%
No difference 630 599 22% 26% 16% 26% 22% 20% 22% 21% 21% 22% 23% 21% 21% 27% 22% 20% 18% 23% 21%
Trust slightly less 540 598 19% 25% 14% 18% 21% 18% 17% 19% 20% 18% 20% 17% 19% 20% 15% 16% 18% 18% 22%
Trust much less 1304 1315 45% 34% 58% 42% 42% 49% 52% 45% 45% 33% 42% 51% 43% 38% 54% 51% 47% 46% 42%
Don't know 158 104 5% 3% 7% 11% 5% 7% 2% 6% 5% 5% 7% 4% 5% 5% 5% 4% 7% 4% 6%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 57 62 2% 0% 0% 3% 1% 10% 2% 1% 2% 1% 4% 2% 0% 2% 0% 1%
Trust slightly more 194 205 7% 4% 7% 11% 5% 10% 8% 4% 7% 5% 2% 4% 9% 6% 11% 4%
No difference 630 599 22% 21% 22% 23% 16% 18% 28% 25% 29% 22% 30% 16% 21% 16% 19% 14%
Trust slightly less 540 598 19% 23% 24% 26% 18% 22% 14% 24% 17% 13% 16% 19% 15% 15% 14% 20%
Trust much less 1304 1315 45% 48% 43% 33% 52% 38% 44% 43% 44% 47% 39% 50% 47% 58% 44% 57%
Don't know 158 104 5% 3% 3% 3% 8% 4% 4% 3% 1% 13% 9% 10% 8% 4% 11% 6%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 57 62 2% 3% 1% 1% 2% 2% 2%
Trust slightly more 194 205 7% 9% 5% 6% 7% 7% 6%
No difference 630 599 22% 24% 18% 23% 22% 24% 20%
Trust slightly less 540 598 19% 19% 20% 21% 17% 18% 20%
Trust much less 1304 1315 45% 42% 50% 45% 45% 42% 48%
Don't know 158 104 5% 4% 5% 4% 6% 7% 4%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The Conservative Party
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Trust much more 171 164 6% 8% 5% 6% 5% 6% 5% 5% 7% 13% 5% 5% 7% 6% 8% 5% 5% 6% 5%
Trust slightly more 211 210 7% 8% 5% 7% 6% 4% 7% 9% 10% 7% 6% 6% 9% 9% 5% 9% 8% 7% 6%
No difference 1894 1980 66% 68% 64% 60% 66% 67% 73% 72% 64% 44% 63% 70% 63% 66% 61% 69% 64% 67% 66%
Trust slightly less 133 117 5% 3% 7% 6% 5% 5% 4% 3% 4% 9% 5% 4% 4% 5% 8% 5% 5% 3% 5%
Trust much less 208 184 7% 4% 10% 5% 9% 12% 5% 4% 6% 12% 7% 8% 6% 4% 11% 7% 8% 8% 7%
Don't know 267 228 9% 8% 9% 16% 10% 7% 6% 8% 9% 15% 12% 6% 10% 9% 8% 6% 10% 9% 11%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Trust much more 171 164 6% 1% 6% 3% 8% 9% 7% 8% 8% 2% 1% 7% 11% 3% 5% 7%
Trust slightly more 211 210 7% 9% 9% 11% 9% 9% 7% 8% 4% 3% 5% 2% 9% 9% 9% 7%
No difference 1894 1980 66% 85% 71% 65% 61% 58% 66% 74% 71% 72% 64% 52% 44% 71% 58% 60%
Trust slightly less 133 117 5% 0% 5% 2% 7% 7% 3% 3% 4% 5% 9% 9% 0% 4% 3% 5%
Trust much less 208 184 7% 2% 1% 7% 7% 8% 7% 3% 3% 10% 9% 14% 17% 5% 13% 13%
Don't know 267 228 9% 2% 7% 12% 8% 11% 10% 4% 10% 7% 11% 15% 18% 8% 12% 8%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Trust much more 171 164 6% 7% 5% 6% 6% 6% 6%
Trust slightly more 211 210 7% 8% 6% 7% 7% 7% 7%
No difference 1894 1980 66% 65% 68% 70% 64% 64% 67%
Trust slightly less 133 117 5% 4% 6% 4% 5% 4% 5%
Trust much less 208 184 7% 6% 9% 5% 8% 6% 8%
Don't know 267 228 9% 9% 7% 8% 10% 12% 7%
EU vote Education Gender
For each of the following, do you trust them more or less as a result of what they have said and done with regard to Brexit? The Royal Family
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 1904 2078 66% 66% 71% 71% 74% 66% 66% 63% 65% 53% 73% 66% 62% 60% 72% 69% 65% 68% 66%
Do not 335 333 12% 13% 9% 13% 7% 13% 14% 13% 10% 10% 9% 14% 12% 13% 14% 11% 11% 13% 8%
Don't know 644 472 22% 22% 20% 17% 19% 22% 20% 24% 25% 37% 18% 21% 27% 27% 14% 20% 24% 19% 25%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 1904 2078 66% 72% 68% 64% 74% 59% 65% 72% 75% 66% 69% 60% 53% 59% 63% 65%
Do not 335 333 12% 13% 14% 16% 7% 10% 10% 8% 13% 11% 9% 7% 6% 23% 6% 17%
Don't know 644 472 22% 15% 18% 20% 19% 31% 26% 20% 12% 23% 22% 32% 41% 18% 31% 18%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 1904 2078 66% 66% 71% 70% 64% 64% 68%
Do not 335 333 12% 11% 13% 14% 11% 11% 12%
Don't know 644 472 22% 23% 16% 16% 25% 25% 19%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? Mainstream
media (e.g. traditional news channels and newspapers)
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 351 360 12% 12% 14% 16% 12% 8% 12% 13% 12% 13% 14% 10% 13% 15% 10% 7% 11% 11% 16%
Do not 1628 1733 56% 59% 58% 61% 57% 52% 58% 58% 55% 53% 58% 56% 56% 50% 67% 64% 58% 57% 52%
Don't know 905 790 31% 29% 28% 23% 32% 40% 30% 29% 34% 33% 28% 34% 31% 35% 23% 29% 31% 32% 32%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 351 360 12% 5% 11% 13% 13% 13% 12% 13% 8% 8% 21% 19% 6% 16% 16% 9%
Do not 1628 1733 56% 84% 63% 50% 66% 48% 60% 50% 66% 55% 48% 39% 54% 55% 38% 64%
Don't know 905 790 31% 11% 26% 36% 21% 39% 28% 36% 26% 37% 31% 42% 39% 28% 45% 28%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 351 360 12% 15% 9% 11% 13% 11% 13%
Do not 1628 1733 56% 52% 66% 63% 53% 53% 59%
Don't know 905 790 31% 33% 25% 26% 34% 35% 28%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The NHS
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 1913 2020 66% 63% 72% 69% 71% 66% 71% 61% 65% 56% 70% 69% 62% 63% 70% 69% 66% 67% 66%
Do not 322 361 11% 15% 9% 12% 7% 12% 11% 13% 10% 17% 9% 11% 13% 12% 12% 14% 11% 12% 8%
Don't know 648 502 22% 22% 18% 19% 22% 22% 18% 25% 25% 27% 21% 20% 26% 25% 18% 18% 24% 20% 25%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 1913 2020 66% 65% 71% 61% 68% 58% 65% 71% 73% 67% 66% 69% 60% 59% 66% 68%
Do not 322 361 11% 17% 13% 18% 13% 12% 10% 5% 13% 6% 6% 11% 9% 17% 7% 9%
Don't know 648 502 22% 18% 16% 20% 19% 30% 25% 24% 14% 27% 27% 20% 31% 24% 27% 22%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 1913 2020 66% 66% 70% 67% 66% 62% 70%
Do not 322 361 11% 11% 13% 14% 10% 11% 12%
Don't know 648 502 22% 23% 17% 20% 24% 27% 18%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The
government
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 586 598 20% 16% 24% 25% 21% 21% 18% 21% 20% 15% 23% 19% 19% 19% 19% 21% 20% 20% 23%
Do not 1291 1367 45% 48% 44% 43% 44% 41% 52% 45% 43% 44% 43% 47% 44% 44% 50% 40% 45% 48% 39%
Don't know 1006 918 35% 35% 32% 32% 35% 38% 30% 34% 37% 40% 34% 34% 37% 37% 31% 39% 35% 32% 38%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 586 598 20% 9% 18% 17% 30% 24% 14% 18% 26% 18% 26% 30% 12% 27% 22% 16%
Do not 1291 1367 45% 65% 59% 44% 43% 41% 50% 44% 48% 45% 33% 24% 46% 38% 24% 53%
Don't know 1006 918 35% 26% 23% 39% 27% 35% 36% 38% 27% 37% 41% 46% 42% 34% 54% 31%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 586 598 20% 22% 18% 17% 22% 17% 23%
Do not 1291 1367 45% 42% 50% 50% 42% 42% 48%
Don't know 1006 918 35% 35% 31% 32% 36% 41% 29%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The police
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 557 664 19% 22% 19% 17% 21% 20% 18% 22% 18% 20% 19% 19% 20% 21% 14% 13% 19% 22% 19%
Do not 992 1045 34% 31% 38% 45% 36% 31% 38% 32% 31% 25% 39% 35% 30% 35% 42% 45% 35% 32% 29%
Don't know 1334 1174 46% 47% 44% 38% 43% 49% 44% 47% 51% 55% 41% 46% 50% 44% 44% 42% 46% 46% 52%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 557 664 19% 10% 18% 23% 22% 20% 20% 15% 18% 19% 23% 26% 19% 15% 23% 19%
Do not 992 1045 34% 60% 43% 34% 36% 29% 35% 29% 40% 24% 28% 22% 16% 46% 27% 41%
Don't know 1334 1174 46% 30% 40% 44% 42% 50% 44% 56% 42% 57% 50% 51% 65% 39% 50% 40%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 557 664 19% 25% 16% 18% 20% 17% 21%
Do not 992 1045 34% 25% 45% 43% 30% 33% 36%
Don't know 1334 1174 46% 51% 39% 39% 50% 50% 43%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? Universities
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 904 1013 31% 30% 35% 37% 35% 25% 31% 29% 32% 30% 36% 29% 30% 28% 26% 25% 34% 34% 30%
Do not 709 747 25% 25% 23% 25% 23% 30% 26% 23% 24% 17% 24% 28% 22% 23% 36% 27% 24% 25% 19%
Don't know 1270 1123 44% 45% 41% 37% 41% 45% 42% 48% 43% 53% 40% 44% 47% 48% 38% 48% 42% 41% 51%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 904 1013 31% 20% 25% 35% 34% 30% 35% 31% 32% 32% 34% 38% 28% 32% 27% 37%
Do not 709 747 25% 31% 32% 20% 29% 24% 28% 25% 32% 18% 19% 12% 15% 26% 20% 26%
Don't know 1270 1123 44% 49% 43% 45% 37% 46% 37% 45% 37% 50% 47% 50% 57% 42% 53% 37%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 904 1013 31% 36% 27% 29% 33% 32% 31%
Do not 709 747 25% 19% 33% 31% 21% 19% 30%
Don't know 1270 1123 44% 45% 40% 40% 46% 48% 40%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? Big charities
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 1492 1662 52% 49% 61% 52% 54% 50% 55% 50% 51% 47% 53% 53% 50% 48% 57% 54% 51% 54% 49%
Do not 399 424 14% 15% 11% 21% 12% 18% 13% 13% 11% 11% 15% 15% 12% 14% 18% 10% 13% 15% 12%
Don't know 992 797 34% 35% 28% 27% 34% 32% 32% 37% 38% 42% 31% 32% 38% 38% 25% 36% 36% 31% 39%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 1492 1662 52% 54% 56% 53% 57% 47% 48% 53% 55% 56% 49% 45% 52% 48% 39% 61%
Do not 399 424 14% 18% 19% 16% 12% 15% 12% 13% 15% 10% 16% 13% 3% 12% 18% 11%
Don't know 992 797 34% 28% 25% 31% 31% 39% 40% 33% 31% 34% 36% 42% 44% 40% 42% 28%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 1492 1662 52% 54% 54% 51% 52% 49% 54%
Do not 399 424 14% 12% 16% 18% 11% 13% 15%
Don't know 992 797 34% 34% 30% 31% 36% 38% 31%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? Big
businesses
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 712 785 25% 22% 28% 33% 29% 26% 23% 22% 20% 21% 31% 24% 21% 24% 26% 15% 22% 29% 25%
Do not 846 935 29% 31% 29% 30% 24% 27% 33% 27% 31% 36% 26% 30% 30% 27% 30% 36% 30% 29% 29%
Don't know 1325 1163 46% 46% 43% 37% 46% 47% 44% 51% 49% 43% 43% 45% 49% 49% 44% 48% 49% 42% 46%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 712 785 25% 21% 23% 21% 33% 24% 25% 21% 29% 30% 27% 25% 19% 21% 19% 29%
Do not 846 935 29% 39% 35% 34% 32% 30% 32% 25% 31% 22% 21% 19% 28% 26% 28% 33%
Don't know 1325 1163 46% 39% 42% 46% 35% 45% 42% 54% 40% 48% 51% 55% 54% 53% 54% 38%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 712 785 25% 26% 24% 24% 25% 22% 27%
Do not 846 935 29% 27% 36% 34% 27% 27% 31%
Don't know 1325 1163 46% 48% 40% 42% 48% 51% 42%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The Church
of England
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 880 979 31% 32% 31% 21% 26% 32% 31% 35% 32% 35% 24% 32% 34% 30% 32% 19% 31% 32% 31%
Do not 781 826 27% 28% 25% 36% 28% 29% 25% 24% 23% 29% 31% 27% 25% 29% 30% 30% 26% 27% 23%
Don't know 1222 1078 42% 41% 43% 42% 46% 39% 43% 41% 45% 36% 45% 42% 42% 41% 38% 51% 43% 41% 45%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 880 979 31% 21% 34% 28% 29% 39% 40% 37% 30% 25% 22% 30% 29% 33% 20% 26%
Do not 781 826 27% 44% 31% 28% 32% 21% 21% 26% 32% 20% 26% 25% 24% 24% 27% 32%
Don't know 1222 1078 42% 35% 36% 43% 39% 40% 40% 37% 38% 55% 52% 45% 47% 43% 53% 42%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 880 979 31% 34% 30% 29% 31% 28% 33%
Do not 781 826 27% 23% 33% 33% 24% 26% 29%
Don't know 1222 1078 42% 43% 38% 39% 44% 47% 38%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The civil
service
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 297 293 10% 8% 13% 15% 13% 11% 8% 9% 9% 9% 13% 9% 9% 11% 11% 7% 9% 10% 12%
Do not 1511 1655 52% 57% 49% 52% 51% 46% 58% 55% 49% 55% 51% 53% 53% 54% 60% 64% 53% 51% 44%
Don't know 1075 935 37% 35% 38% 33% 37% 42% 34% 36% 42% 35% 35% 38% 38% 35% 28% 28% 38% 38% 44%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 297 293 10% 6% 8% 8% 12% 15% 7% 10% 7% 7% 15% 14% 9% 14% 14% 13%
Do not 1511 1655 52% 64% 56% 56% 64% 47% 59% 51% 61% 48% 43% 37% 58% 52% 34% 50%
Don't know 1075 935 37% 31% 36% 36% 24% 38% 34% 39% 33% 45% 42% 49% 33% 34% 51% 37%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 297 293 10% 11% 10% 10% 10% 10% 11%
Do not 1511 1655 52% 54% 55% 56% 50% 50% 55%
Don't know 1075 935 37% 35% 36% 34% 39% 40% 34%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The armed
forces
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 1149 1297 40% 46% 35% 29% 36% 35% 43% 43% 43% 53% 33% 39% 45% 39% 42% 48% 39% 43% 32%
Do not 596 622 21% 16% 26% 27% 21% 24% 18% 18% 21% 19% 23% 20% 19% 18% 25% 18% 22% 21% 21%
Don't know 1137 964 39% 38% 40% 44% 44% 42% 39% 39% 36% 28% 44% 40% 36% 43% 33% 35% 39% 37% 47%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 1149 1297 40% 37% 48% 49% 49% 44% 39% 34% 47% 32% 31% 36% 42% 42% 32% 29%
Do not 596 622 21% 26% 17% 19% 21% 17% 20% 23% 17% 17% 22% 24% 19% 24% 17% 34%
Don't know 1137 964 39% 37% 35% 33% 30% 39% 41% 43% 36% 52% 47% 40% 39% 33% 51% 37%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 1149 1297 40% 45% 38% 37% 41% 38% 42%
Do not 596 622 21% 16% 26% 25% 19% 19% 23%
Don't know 1137 964 39% 38% 36% 38% 40% 44% 36%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? Trade
unions
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 774 831 27% 26% 29% 34% 29% 25% 25% 26% 24% 27% 31% 25% 25% 28% 22% 26% 26% 30% 24%
Do not 970 1043 34% 35% 32% 38% 32% 35% 35% 34% 33% 28% 34% 35% 32% 30% 48% 33% 34% 33% 32%
Don't know 1139 1009 40% 39% 39% 28% 39% 41% 40% 41% 43% 45% 35% 40% 42% 42% 30% 41% 41% 38% 44%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 774 831 27% 30% 23% 22% 30% 26% 27% 26% 26% 29% 36% 32% 31% 29% 21% 21%
Do not 970 1043 34% 51% 45% 36% 45% 32% 31% 31% 39% 25% 24% 21% 24% 30% 22% 40%
Don't know 1139 1009 40% 19% 32% 42% 25% 42% 42% 43% 34% 47% 39% 47% 45% 40% 57% 39%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 774 831 27% 31% 23% 20% 30% 27% 26%
Do not 970 1043 34% 28% 41% 44% 29% 29% 38%
Don't know 1139 1009 40% 41% 36% 36% 41% 44% 36%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The legal
system
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 1658 1876 58% 67% 46% 44% 59% 62% 58% 63% 54% 58% 53% 60% 59% 59% 58% 56% 56% 61% 52%
Do not 489 447 17% 10% 30% 32% 15% 15% 15% 12% 17% 18% 22% 15% 15% 14% 18% 17% 20% 16% 17%
Don't know 736 560 26% 23% 25% 24% 25% 23% 27% 24% 29% 25% 25% 25% 26% 27% 25% 27% 24% 23% 31%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 1658 1876 58% 63% 72% 70% 70% 52% 54% 59% 62% 57% 45% 55% 51% 52% 40% 50%
Do not 489 447 17% 22% 11% 13% 17% 15% 18% 11% 22% 13% 25% 13% 19% 15% 18% 26%
Don't know 736 560 26% 15% 18% 16% 13% 34% 28% 30% 16% 29% 30% 32% 30% 33% 41% 23%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 1658 1876 58% 63% 56% 58% 57% 54% 61%
Do not 489 447 17% 12% 22% 20% 16% 17% 17%
Don't know 736 560 26% 25% 22% 22% 27% 30% 21%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The Labour
Party
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 1842 1897 64% 58% 73% 69% 62% 68% 69% 59% 61% 55% 65% 69% 59% 59% 70% 70% 65% 64% 61%
Do not 395 431 14% 19% 10% 13% 13% 11% 12% 20% 10% 18% 13% 12% 16% 18% 14% 6% 13% 15% 11%
Don't know 646 555 22% 23% 17% 18% 25% 20% 19% 21% 28% 27% 22% 20% 25% 22% 16% 23% 22% 21% 28%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 1842 1897 64% 72% 68% 59% 69% 56% 67% 68% 70% 68% 64% 68% 50% 56% 52% 66%
Do not 395 431 14% 21% 14% 17% 16% 12% 13% 8% 15% 9% 9% 9% 11% 19% 21% 13%
Don't know 646 555 22% 7% 18% 24% 15% 32% 20% 24% 15% 23% 27% 23% 39% 25% 27% 21%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 1842 1897 64% 62% 69% 64% 64% 59% 68%
Do not 395 431 14% 15% 12% 15% 13% 14% 14%
Don't know 646 555 22% 22% 18% 20% 23% 27% 18%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The
Conservative Party
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
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2 3 4 5 6 7 8 2 3 4
Weighted Unweighted Total % Con Lab 18-24 25-34 35-44 45-54 55-64 65-74 75+ 18-34 35-54 55+ London Scotland Wales North South Midlands
Weighted 2883 100% 1125 885 305 486 406 540 482 437 227 791 945 1146 476 231 164 690 864 459
Unweighted 2883 1301 820 280 445 347 591 522 547 151 725 938 1220 466 239 129 667 948 434
Do 437 432 15% 11% 20% 19% 17% 19% 13% 13% 11% 18% 18% 15% 13% 13% 22% 7% 15% 15% 17%
Do not 1345 1515 47% 55% 41% 45% 40% 42% 51% 48% 50% 53% 42% 47% 50% 46% 47% 44% 46% 50% 43%
Don't know 1101 936 38% 33% 39% 36% 43% 39% 37% 39% 39% 29% 40% 38% 37% 41% 31% 49% 39% 35% 40%
2 3
Weighted Unweighted Total % A B C D E F G H I J K L M N O
Weighted 2883 100% 119 302 176 148 197 296 226 261 193 153 152 119 173 172 193
Unweighted 2883 92 288 206 149 221 316 184 265 188 176 137 127 171 118 245
Do 437 432 15% 8% 11% 18% 23% 16% 10% 9% 15% 17% 20% 25% 14% 17% 18% 15%
Do not 1345 1515 47% 56% 64% 52% 56% 48% 48% 42% 49% 40% 43% 26% 41% 32% 38% 50%
Don't know 1101 936 38% 35% 25% 30% 21% 36% 42% 49% 36% 43% 37% 49% 45% 51% 44% 35%
2 3
Weighted Unweighted Total % Leave Remain DegreeNo
degreeFemale Male
Weighted 2883 100% 1337 1192 966 1917 1398 1485
Unweighted 2883 1387 1249 1086 1797 1375 1508
Do 437 432 15% 15% 15% 14% 16% 14% 16%
Do not 1345 1515 47% 47% 51% 52% 44% 45% 48%
Don't know 1101 936 38% 38% 34% 34% 40% 41% 36%
EU vote Education Gender
For each of the following, do you think they do or do not deliberately spread lies as part of a conspiracy to push forward a secret agenda? The Royal
Family
Base: Nationally representative sample of 2,883 Sky customers, weighted to match the profile of the population. Respondents interviewed online 4 - 14 January 2019.
Vote in 2017 Age Region
Mosaic