How has Marketing Management changed in recent years?

These slides are based on Chapter 1 of ‘Marketing Management’ by Kotler Keller

Marketplace isn’t same

what it used to be 10 years ago………..

Let’s ExploreThese………………

Network Information Technology

Globalization

Easier for Companies to Market in

Easier for Consumers to Buy from

International Travel has continued Grown

Deregulation

Reducing

Power

Privatization

Private Ownership

Increased Efficiency

Heightened Competition

Industry Convergence

Retail Transformation

Home Shopping

e-commerce

Entertainment into Stores with Coffee Bars

Consumer Information

Consumer Buying Power

Consumer Participation

participate in designing

Participate in Designing

R E F E R E N C E Shttp://www.higheredlive.com/wp-content/uploads/2014/09/digital-tunnel-wallpaper1.jpg

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