how i became the mayor of the west indian labor day parade
TRANSCRIPT
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CASE STUDY
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Oops did I do that? I actually thought the parade was on Sunday (9/5/10) but
it was actually Monday (9/6/10). I (made the event and) checked in too early!
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OK. Did that, so what next?
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Should I just watch? Should I coordinate “checkers in” into a
community? At least a meet-up?
What the hell do I offer as Mayor?
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Wait a minute, I know her. But does she care that I’m Mayor of the West Indian
Labor Day Parade?
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The check-ins rose again. Damn. This parade is
popular. I guess brands still don’t have tips? All good, there were only a million+ people on Eastern Parkway.
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I’m just a casual Foursquare user. I’m no…
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IMPLICATIONS
Read The Future
+If you know your audience will be checking in somewhere in the near future, own the check in (and hopefully participate in their experience).
Have An Affair
+Have a quickie with your target audience. Be useful. Give them tips about what to do, what to see, who to meet (safety first mates).