how i used social media to fund 50% of my kickstarter in 2 days
TRANSCRIPT
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how i used social media to fund 50% of my kickstarter in 2 days
Blake Wheeler mnmlst watches
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Step 1: preparation
•I chose a product that I would buy myself
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Step 1: preparation•I reached out to social media to if I was the only one looking
for the product.
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Step 2: mass outreach•After my small circle confirmed that they would buy the
watch, it was time to start mass outreach
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Step 2: mass outreach•Reddit was our main source of traffic. We started asking what
people would pay for a good looking watch
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Step 2: mass outreach
•$50 was what most people wanted to pay.
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Step 2: mass outreach•We started asking about more technical questions, like type
of steel and glass for the face.
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Step 2: mass outreach
•We soon had over 2,000 comments
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Step 2: mass outreachReddit Tips
•Small Subreddits are WAY more helpful than large ones •Don’t try to make the front page
•Find a way to turn conversations into conversions
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Step 2: mass outreachThe way we turned conversations into conversions was by
building a mailing list. We just had a simple landing page with a sign up form. We collected 2,000 emails before the
campaign even launched.
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Step 3: make productThere are several ways to get any product you need made. We used Chinese manufacturers to make a watch. If you want to
learn more about the manufacturing process, message me. It’s not that hard.
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Step 3: launch!
Your launch day is the most important day of the whole campaign.
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Step 3: launch!
Send an email to all of your list the night before you launch!
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Step 3: launch!
Offer an early-bird pricing model. We sold 100 early bird watches in under 2 hours.
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Step 3: launch!Head back to social media and re-target all the same people who helped you. We had over 200 Facebook shares because
we asked for them!
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Step 3: launch!
We offered a $1 backer level so that people who were on the fence could back us and stay updated.
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Step 3: launch!
We posted several updates as the responses came in. Each time you do this, your backers receive updates.
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Step 3: launch!
That was only the first 48 hours! We can’t wait to see where we go from here! Email me with questions @ [email protected]