Building a Digital Town Square and Internal Social Networking Capabilities at Pfizer

Bob Libbey

Pfizer Inc.May 22, 2012

What We’ll Cover

• Our Challenge• Course of Action• Where We Are Today• Where We’re Going

Pfizer At a Glance

manufacturingsites worldwide

revenuein 2011

$67BILLION

89 150countries

in which Pfizersells products

12products with sales

greater than$1 billion in 2011

R&D partner institutions

cash and products donated from U.S. and Puerto Ricoin 2010 globally

$3.1BILLION

250 #1Primary Care, Specialty Care

and Animal Health businesses worldwide

100,000colleagues around

the globe

MORE THAN

Site proliferation and fragmentation– 410 information-based sites, 10,000 team sites – Info sites lack consistent look, feel, common

navigation– No single access point or consistent means for

connecting among sites

Inability to capture, track user satisfaction, site utility– No common means to measure satisfaction; no

consistent method to identify productivity improvement opportunities

Significant costs– Info-based sites cost $50,000–$250,000 to create

Our Original Technology Challenge

Course of Action

• Moved to SharePoint 2007

• Began building team – Business Technology and Communications – to create PfizerWorld Super Site Platform

• Shaped long-term vision for site and broader platform

• Reset editorial standards

The Broader Approach

• “Guidance without prescription” – policy, guidelines and other tools designed to enable intranet improvement; not to control content

• Committed to the “One Pfizer” ideal – vision, purpose and goals align online channels to strengthen “One Pfizer” communications

• Continuous Improvement – keep costs down, utility and usability high

• Clear Governance – Intranet Governance Committee with representatives from across enterprise and functions

Recipe for Success

Page Views

60,518,608

PfizerWorld: 2011 in Review

Article Views 5,148,738

Unique Users

175,058

$12MM Savings

Demand for Local Content

Going Mobile

MyWorld Activity

PfizerWorld Webpart

Page Views 812,700

Unique Users 41,377

Connections 83,949

Posts 3,386

Comments 5,998

First-Year Numbers

PfizerWorld Webpart

• New interactive webpart on PfizerWorld home has increased MyWorld:• Access• Awareness• Usage

Colleague Comments on MyWorld

“MyWorld [makes it] easy to get connected with my global colleagues and learn his/her thoughts. It makes me feel [as] if I were actually talking physically there.”

Kyoko Tominaga, Pfizer Medical, Japan

“I think this is a great facility for colleagues. The potential benefits on an individual & business basis of being able to reach out to a bank of 100,000 people globally are immense.”

Liam O'Carroll, Pfizer Global Supply, Ireland

“Like many, I'm a big fan of the capabilities that our internal social media provides. Giving colleagues a virtual agora provides benefits that most cannot even fathom yet.”

Daniel Morrissey, Consumer Healthcare, U.S.

“I find the new social networking features an integral part of my day. The ability to leverage the knowledge of Pfizer colleagues across the globe has greatly improved my ability to support the Oncology Business Unit and my other clients.”

Jason Abner, Business Technology, U.S.

Where We’re Going

• Continued build-out of Super Site Platform, albeit slower growth

• Continued growth of MyWorld

• Virtual environment campus extension

• SharePoint 2010 Deployment

• Formalizing processes for repurposing PfizerWorld content for external use

QUESTIONS?