"how ireland is growing tourism from china – the world’s largest outbound market"...
TRANSCRIPT
Asia Matters
Ireland China Business Summit
8 July 2015Radisson Blu Royal Hotel, Dublin
‘The Role of Twin Cities in Driving Business Partnerships’
8 July 2015Radisson Blu Royal Hotel, Dublin
How Ireland is Growing Tourism from China – The World’s Largest
Outbound MarketSimon Gregory
Director of Markets, Tourism Ireland
Ireland China Business SummitWednesday 8th July
114,000,000
Chinese Outbound Travel Market 2014
(Tourism Ireland’s best estimates)
200,000,000
Chinese Outbound Travel Market by 2020
(Source UNWTO April 2013)
Chinese Outbound Travel Market
103m3.9m8.1m
Chinese Outbound Travel Market
Ireland estimate as a % of Europa
Ireland .4m Europe 3.9m
Latest Ireland of Ireland estimates
40K 2015 + 10%
Our Competitors
WORLD WIDE‣ N0.1 South Korea‣ N0.2 Thailand‣ N0.3 Japan‣ N0.4 Cambodia‣ N0.5 The United
States
EUROPE‣ N0.1
Great Britain
‣ N0.2 Germany
‣ N0.3 France
‣ N0.4 Italy
‣ N0.5 Switzerland
Ireland’s Strengths & Opportunities
Main Areas of focus: Trade
Main Areas of focus: Media
Digital
93KWeibo
Collaboration
Main Areas of focus: Access
Industry engagement
Become China ready by:‣ Sales Tools‣ Build Relationships‣ Develop Itineraries ‣ Language‣ Food‣ Technology ‣ UnionPay
Industry engagement
Work with Tourism Ireland China:
‣ China Sales Mission‣ FAMs/Networking Events‣ News and Offers
