How MSMED RegistrationCan Boost Enterprise Growth

Helping Small Businesses Grow…

Don't Underestimate MSMED Registration1

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Credit Rating Information Services of India Limited (CRISIL) traced that during the

last financial year MSMEs with registered brands gained twice the annual growth

rate of average sales as compared to its unregistered parallels.

With a registered brand you can not only penetrate the established market share

better, but can quote a relatively higher price for your product as well. Not to

mention, an increased number of prospective buyers gives you an edge over your

competitors too.

Brand Registration Process For MSMEs2

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Under the Micro, Small And Medium Enterprises Development (MSMED) Act, 2006;

as an SMB owner can enjoy a number of benefits through many schemes,

incentives and subsidies launched by Union & State Government.

This act was solely introduced for the promotion and development of MSMEs in

India. As per MSMED Act, an MSME unit should attain:

- A sole-proprietorship firm

- Partnership firm / LLP

- Private limited company

- Public limited company.

Privileges of Registration to MSME3

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Benefits of registering your MSME under MSMED Act:

Easy loan sanction from the banking sector

Lower rates of interest

Excise tax exemption

Benefits of State Owned & Union Teritory Scheme:

Development of specialized industrial estates

Tax subsidies

Power tariff subsidies

Capital investment subsidies

Develop Marketing Funnel & Support Each Stage

4

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Develop Marketing Funnel to Track Your Customers’ Engagement & Interest

Stages

Track your customer acquisition in various stages:

- Attract

- Engage

- Nurture

- Convert

Devel Targeted Support To Help The Customer To Next Stage

Everytime a stage of interaction is completed, an automated mail confirming the

sucess should be notified to the customer

The customer can be supported with various marketing material & sales call to help

the customer move to the next stage in our acquisition funnel.

Socialise With Your Customer5

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Engage With Your Customer On Various Social Channels

Connect both as a brand as well as personally

Promote your social media pages, activities & competitions to attract & engage your

clients.

Connect with your personally to maintain one to one interaction & solve their

problems, queries personally.

Use tools like Discover.ly to find any social link to an email id.

Sales Campaign Pre-Launch & Closing Sales6

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Conduct Pre-Launch Test Campaigns & Finalize it

Take a sample group & conduct your sales campaign.

Check for white-spaces & make the necessary refinements

Conduct 2nd test campaign & then finalize the process

Ensure convinience to customer at each step.

Close The Deal

Ensure transparency at each step

Provide the T&C, make sure that your customer are clear with the T&C.

Handover a surprise gift to make the experience just awesome.

Take references from your cleints to increase your client base.

Thank You For Viewing The Presentation

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Helping Small Businesses Grow…