How people consume online video content on Mobile

MobStac

via www.digitaltrends.com

Media is fragmenting• Publisher – Content – Channel – Consumer

– Each of these stages have undergone changes and expanded into multiple levels

– Today publishers create different types of content which is distributed through different channels resulting in multi-channel consumption by consumers

via www.designdamage.com

Consumers are changing; the web is changing too

• As the media world becomes fragmented and consumers move online, the Web is following a similar path:

– Moving away from the concept of search engines for everything to niche websites for specific content

– Social networking websites are a great place for all kinds of content

More Channels = More Content

Video content preferred over other types of content (online)

Mobile video on the rise• 12% of all online videos viewed in the fourth quarter 2012 were watched on

smartphones or tablet computers

• In a single year, such a jump is an astronomical figure. The immediacy of mobile viewing encouraged the sharing of funny videos or clips with friends anywhere, while the mobility of tablets made them a more adaptable device for watching videos as compared to a stationary computer or desktop.

Distribution of mobile video content• Developers are working primarily to create video content for iOS and then tackling

Android and other options later

• Mobile is the new web, are you mobile yet?

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Mobile is the new web• MobStac converts your existing online content into mobile & tablet websites that

can be accessed across every available device

• Reach your digital audience on their most preferred medium of communication -mobile

• Key features of MobStac

– Unified dashboard to easily manage your mobile sites and apps

– HTML5 enabled assets

– Seamless integration with your existing CMS / Website

The world is going mobile, are you?

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• For more information contactisis@mobstac.com | http://blog.mobstac.com/