THE NEW CONNECTED CONSUMER

HOW RADIO, TV AND PRINT MEDIA

MANAGERS CAN

IN THE

SURVIVESOCIAL MEDIA AGE

FACEBO

OK

ETC.

TWITTER

SOCIALLY CONNECTED

- Influenced by what they see online eg. Content(news, image, videos, text, audio,)- Using WIFI and Mobile Devices

Decrease in the use of Traditional Media (Radio and TV)

- Less Impact on Society- Lower Revenue Generation- Worker layoffs- Collapse of Traditional Media

IMPACT ON TRADITIONAL MEDIA

OF TRADITIONAL MEDIA (NEWS) AND DIGITAL MEDIAEVOLUTION

For Digital Media Advisory Services

+233-24-811-9530gad@getghanaonline.com

@gadglobal

- Connected World with 3,366,261,156 internet users in the word- 330,965,359 internet users in Africa- 7,958,675- Internet Users in Ghana (2015)- Share of Ghana Population: 28.4 % (penetration)- Total Population : 28,033,375

SOCIAL MEDIA BREAK THE NEWS...................... ......................

TOP THREE NEWS AGENCIES ON SOCIAL MEDIA IN GHANA .......

WHAT TO DO TO SURVIVE

Understand Content Monetization and Lead Generation

Understand Website Analytics

Dedicated News Website

Understand Search Engine Optimization

Understand Content Marketing

Social Media- Have a social media strategy, content plan, resources

and monitor

.....

Aliko Dangote- Africa’s Richest Man-

Muhammad Ali’sDeath Late Prof. Mills’ death

Samue Eto'o Fils Richest African Footballer

@Joy997FM

Joy FM

@Citi973

Citi FM

@XliveAfrica

Xlive Africa