In the spirit of Black Friday, Skyhook put its contextual data to work investigating how shopping differs from coast to coast in the US.

We set out to answer our questions about how the nation shops.

How does population density impact retailers in each US city and state?

How do different types of retailers reflect regional lifestyles?

Which states over-index against a

national average for different retail types?

Hardware Stores

Sporting Goods Stores

Home Theater Electronics Stores

Headwear Stores

Clothing Accessory Stores

Men’s Clothing Stores

Make-Up & Cosmetics Shops

Face & Body Care

Athletic Apparel Stores

Gems & Jewelry Stores

Department Stores

Ski & Snowboard Shops

Luxury Stores

Formal Attire Stores

Vitamin & Nutritional Supplement Shops

Mobile Technology Stores

Bed & Bath Homegoods Stores

Over-Indexing States by Retail Category

There is 1 home furnishing store for every

people in California.

9

The TOP 5 cities over-indexing for

Toy Stores

LANCASTER, PA SARASOTA, FL PENSACOLA, FL MIAMI, FL GREENVILLE, NC

1

2

3

4

5

Hawaii boasts the nation’s highest concentration of

Apparel Stores per capita.

Not everyone shops on Amazon. The book retailing industry is alive and well in the reading belt.

MARYLAND VIRGINIA WEST VIRGINIA

Southern states skew toward a high concentration of

women’s apparel stores.

+27% Mississippi

+21% Alabama

+16% Tennessee

+15% Georgia

vs. National Average

Skyhook’s meticulously curated venue database powers Infinite Geofencing. It enables app developers to deploy an unlimited number of geofences around entire brand chains and venue categories. Retail mobile apps use Infinite Geofencing to deliver relevant content, deals and dynamic experiences to customers in-store.

Learn more about what Infinite Geofencing can do for your app at

SkyhookWireless.com/Infinite-Geofencing