how smart recruiters go beyond linkedin
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
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Going BeyondLinkedIn
How Smart Recruiters Find Today’s Candidates
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Get In Touch
Mike Walsh
Sr. Product Marketing Manager
[email protected]@MikeNWalsh
Matt Charney
Managing Editor, [email protected]
@MattCharney
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
What LinkedIn Delivers
What Today’s Candidates Care About
Influencing the Candidate
5 Strategies for Recruiting Beyond LinkedIn
– Get Creative With Search
– Target More Effectively
– Find Next Generation Talent
– Use Your Resources and Optimize
– Get Social
Questions?
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Why Do People
Use LinkedIn?
To network
To look for a job
Marketing/communication
Search for professional
talent
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Challenges
Limited to business
professionals
Many people aren’t
interested in finding a new
job or being contacted
Limited information for
potential candidates to get
to know your company
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LI vs Twitter/Facebook
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How do you
reach
EVERYONE
who is open to
a new job
opportunity?
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Reach Candidates Where They Are Researching Companies
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Today’s Candidates’ Decision Process
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What Candidates Care About
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Today’s Candidates Seek Transparency and
Authenticity in their Job Search
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51% of new employees today
have buyer’s remorse
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Say reviews from
employees influence
their job decision95%
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69% of job seekers would not take a job with a
company that had a bad reputation...
Even if they were unemployed!
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How do you
influence job
seekers at the
point of career
decision?
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Building Trust Is Key
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“Woo” the Candidates
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Be Real and Get Your Employees Onboard
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Showcase Your Employer Value Proposition
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Amplify Your Message
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5 Strategies for Recruiting Beyond LinkedIn
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1.) Get Creative with Search
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2.) More effective targeting
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3.) Find the Next Generation of Talent
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4.) Use Your Resources & Optimize
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5.) Get Social
Networking and
Events
Highlight the good
on career site and
social media
Glassdoor
Profile
Career Sites
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Find Today’s Candidates Where They Are Looking for Jobs
Non-Traditional Talent Is Not on LinkedIn
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Gain More Than Just the Employer’s Perspective
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Fastest Growing Recruitment Site
6Mcontent
300Kcompanies
15Mjobs
190countries
24Mmembers
the most trusted place for
today’s candidates to research
companies and search for jobs
-10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan Feb Mar Apr May Jun
Monthly Traffic Growth
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Sources of Hire