how social media changes business, technology, and society

How Social Media Changes Business,

Technology, and Society

1

Asst. Prof. Dr. Kanda Runapongsa Saikaew

Computer Engineering

Khon Kaen University

Thailand

2

Agenda

2

What is Social Media?

How Social Media Changes Business

How Social Media Changes Technology

How Social Media Changes Society

Side Effects of Social Media

Conclusion

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“Social Media”

3

“Media“ means that social media are digital places for publication

“Social“ implies sharingContent (files, tastes, opinions…)

Social interactions (individuals gathering into groups, individual acquiring notoriety and influence…)

Social media are places, tools, services allowing individuals to express themselves (and so to exist) in order to meet, share…

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Richness and diversity of social media

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Social Media Tools & Services

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Publications: Blogs, Wikis, Citizen journalism portals

Sharing: Videos, Pictures, Music, Links, …

Discussion: Forums, Instant Messaging, VOIPs

Social Networks: General and niche social networks

Micropublication: Microblogging Tools

Social Aggregation: Lifestream

Platforms for livecast hosting and their mobile

equivalent

Virtual worlds and 3D chats

Social gaming platforms and casual gaming portals

MMO and MMORPG

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Publication: Blogs

6

http://www.blogger.com/ The most popular in the world

http://www.wordpress.com/ Comes from open source

http://www.exteen.com/ The most popular in Thailand

http://www.bloggang.com/ A part of Pantip community

http://gotoknow.org The most widely used among workers

http://blognone.com The blogs that share tech news

http://www.blogger.com/

http://www.wordpress.com/

http://www.exteen.com/

http://www.bloggang.com/

http://gotoknow.org/

http://blognone.com/

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Sample Blog

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Publication: Wikis & Journalism

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Wikis

http://www.wikipedia.org/ The most popular one

http://www.wikia.org Hosts wiki on focused topics

http://www.wetpaint.com Provides social network

service and wiki hosting service

Citizen journalism portals

http://www.digg.com Share any web content

http://www.newsvine.com Global news updated

http://oknation.net News updated by Thai people

http://www.wikipedia.org/

http://www.wikia.org/

http://www.wetpaint.com/

http://www.digg.com/

http://www.newsvine.com/

http://oknation.net/

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Sample Citizen Journalism Portal

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Sharing: Videos and Pictures

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Videos http://www.youtube.com The most popular

http://vimeo.com For videos with higher quality

Pictures http://www.flickr.com The most popular

http://picasaweb.google.com Work well with Photo editor Picasa

Videos, Pictures, and Blogs http://multiply.com

http://www.youtube.com/

http://vimeo.com/

http://www.flickr.com/

http://picasaweb.google.com/

http://multiply.com/

http://multiply.com/

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Sample Videos and Pictures Site

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Sharing: Links, Music, and Slides

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Web links http://delicious.com The most popular online

bookmarking: Have tags and networks features

http://gnolia.com: membership is by invitation only

Music http://lastfm.fr The most popular in general

http://ilike.com The most popular in Facebook

Slides http://slideshares.net : Share slides and

documents

http://delicious.com/

http://gnolia.com/

http://lastfm.fr/

http://ilike.com/

http://slideshares.net/

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Sample Links Sharing

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Sharing: Social Shopping & Customer

Suggestions

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Social Shopping http://kaboodle.com The most popular

http://stylehive.com Targeted the fashion

oriented community

Customer Suggestions http://www.pligg.com: Open source CSM &

social networking site

http://getsatisfaction.com: Commerical people-

powered customer service

http://kaboodle.com/

http://stylehive.com/

http://www.pligg.com/

http://getsatisfaction.com/

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Sample Social Shopping

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Discussion: Forms

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Forums

http://www.phpbb.com: The most popular

http://simplemachine.com: Has many cool features

http://vanillaforums.org: Easy to customize

Instant Messaging

http://download.live.com/messenger (Windows Live Messenger, Former MSN): The most popular

http://messenger.yahoo.com/

http://www.ebuddy.com: Support MSN, Yahoo, Google Talk, Facebook and AIM

http://www.phpbb.com/

http://simplemachine.com/

http://vanillaforums.org/

http://download.live.com/messenger



http://www.ebuddy.com/

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Sample Forum and Messenger

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Discussion: VOIP

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http://skype.com: High quality, More

widely used

http://www.google.com/talk/: Integrated

with Gmail

http://skype.com/

http://www.google.com/talk/

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Social Networks: General

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Global

http://www.facebook.com: #1 in the World

http://www.myspace.com: #2 in US

http://www.hi5.com #1 Social in Thailand

Thailand

http://www.myfri3nd.com/ Part of sanook.com

http://d-looks.com/ Nice interface

http://bangkokspace.com/social-network.aspx

Targeted information on party and nightclubs

http://www.facebook.com/

http://www.myspace.com/

http://www.hi5.com/

http://www.hi5.com/

http://www.hi5.com/

http://www.myfri3nd.com/



http://d-looks.com/

http://d-looks.com/

http://d-looks.com/





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Sample Facebook

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Social Networks: Niche and Tools

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LinkedIn: Create a profile for expanding professional or

business partners

enurgi: Connects caregivers to patients

GoodReads: Gets book recommendations

Nibbledish: Enthusiastic cooks sharing

Cafemom: The Largest online site for moms

Tripadvisor: Information on hotels from travellers

Ning: The social platform for the world’s interests online

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Sample LinkedIn

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Micropublication Tools

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http://twitter.com

A real-time short messaging service that

works over multiple networks and devices

People follow the sources most relevant to

them and access information via Twitter as

it happens

Breaking world news

Updates from friends

http://twitter.com/

http://twitter.com/

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Sample Twitter

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Social Aggregation Tools

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Lifestream: A time-ordered stream of documents that functions as a diary of your electronic life http://friendfeed.com: Discover and discuss the

interesting stuff your friends who are on Twitter, Facebook, and Google

http://www.socializr.com: Free event invitations

Desktop tools for popular social networks Tweetdeck: The most popular

Seesmic: Good for unlimited accounts

http://friendfeed.com/

http://www.socializr.com/

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Sample TweetDeck

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Livecast Hosting

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Desktop http://justin.tv: Copyrighted materials

http://www.blogtv.com User generated content

Streaming Video on Mobile http://qik.com: Focus on the individual

mobile phone user

http://www.kyte.com: Media and entertainment outlets and enterprises through branded distribution channels

http://justin.tv/

http://www.blogtv.com/

http://qik.com/

http://www.kyte.com/

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Sample Livecast Hosting

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Virtual Worlds and 3D chats

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Virtual Worlds

Provides an online society within a 3D world, where users can explore, build, socialize and participate in their own economy

http://secondlife.com: The most popular

http://www.stardoll.com: Online fashion

3D chats

http://www.imvu.com: 3D Avatar Chat Instant Messenger & Dress Up Game

http://secondlife.com/

http://www.stardoll.com/

http://www.imvu.com/

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Sample imvu Page

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Social Gaming

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Casual gaming portals

http://gamespot.com: a successful gaming

community

Social networks enabled games

http://www.threerings.net

MMORPG (Massive Multiplayer Online

Role-Playing Game)

http://www.worldofwarcraft.com

http://gamespot.com/

http://www.threerings.net/

http://www.threerings.net/

http://www.worldofwarcraft.com/

http://www.worldofwarcraft.com/

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Sample World Of Warcraft

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Friendster, Facebook, ....

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Before Facebook becomes popular,

friendster was popular

A tool in itself is not able to create a

community, only members can

Members want to use an online community

Fast

Easy

Fun

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No tool to rule them all

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Continuous Online Conversation

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Online conversations occur all the time

You can choose whether to have conversations occur with or without you

Your brand reputation is not under your control

Customers' voices are echoed through massively present in blogs, forums, wikis, social networks

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Social Metrics on Social Platforms

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Blogs Age, audience, popularity, RSS feed

subscribers, RSS subscribers / visitors, comments per post,..

Microblog Total tweets number, average tweets per

day, followings / followers, ...

Social networks Profile richness, age, friends number,

friends of friends number…

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Agenda

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Conclusion

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Changes how businesses do marketing From offline marketing or purely online

advertising to also using social media marketing

Changes how businesses manage HR From recruiting unknown people to well-

known people through social media

Changes how businesses manage PR From publicizing only their own Web sites to

updating their news through social media services

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What is Social Media Marketing?

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The act of using social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service

Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube

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Traditional vs. Social Media Marketing

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vs.

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Growth of Social Media Marketing

41http://www.marketingpilgrim.com/2009/04/forrester-social-media-

growth.html

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7 Reasons Why Social Media Marketing

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Reason #1 Reduced cost

You pay only the Internet access and

salaries for people who update the content

You have all the space you need to

advertise and promote what you have

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Reason #2 Measurable results

Instead of waiting for Google search

engine to index your Web site on the first

page of its result

Cannot force Google search engine to show

our Web site on the first page

With social media you can develop content

and be seen by thousands of visitors

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Google Search Engine

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Search with keyword “coffee”

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Starbucks on Facebook

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Reason #3 Flexible

Many different social media websites, such

as Facebook, Twitter, and LinkedIn

Use the one that is the most suitable for

your organization or company

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Reason #4 Audience with all ages

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Reason #5 No geographical restrictions The World Wide Web will do the work for you

Your products and services will be known

throughout all people around the world

People at wherever can become your fan

club

People at wherever can follow you

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Success with social media will likely increase the number of inbound links you receive

Links will boost your search engine rankings and they’ll also drive click-through traffic your way

Both are generally high quality traffic sources.

50 50

Starbucks Twitter Found by Google Search

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Twitter Account of Starbucks

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Reason #6: Eco-friendly Imagine how many trees are being cut

down just to come up with yellow pages or brochures?

Imagine how much waste is thrown out when people dump their brochures?

Social media marketing likely does not use gas as much as traditional marketing which requires commuting and transportation

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Reason #7: Build a relationship with customers Instead of doing outbound marketing to the

masses of people who are trying to block you out

Doing "inbound marketing" where you help yourself "get found" by people already learning about and shopping in your industry

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7 Harsh Realities of Social Media Marketing

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#1 No one is reading your blog Technorati tells us there are about 900,000 blog

posts made every 24 hours

#2 You’ve got to give (some of) your best stuff away You’re going to give away some of your

best, most valuable, most life-improving material away for free, within a well-defined content marketing plan

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#3: It will eat your life (if you let it)

Know what you want to do with social

media, keep yourself focused, and set a

timer if you have to

The tools are amazing, but so is their

power to distract you from what you’re

trying to accomplish

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#4: Social media hates selling

It’s really hard to sell products and services

in social media, mostly because this

audience hates salespeople worse than they

hate Microsoft

You may be able to get some limited

success out of it, but more likely you’ll be

banned, blocked, shunned, and abused

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#5: What they say is a million times more important than what you say People with lousy products, crummy

business practices, and shady backgrounds get found out

Word spreads with frightening speed

Treat people right, because if you don’t, you will be exposed. And it will not be pretty

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#6: A blog is not a marketing plan Blogs are cool, but a single useful tool isn’t the

same thing as a solid business and marketing plan.

Blogs are just one way to get your best content out there

If you’re in social media to do business, you have to develop a strategy for taking mildly interested strangers and turning them into raving fans . . . and customers

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#7: You don’t get to opt out

The conversation will happen with or

without you

If you want to influence the conversation,

you’ve actually got to get into the

conversation

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7 Myths of Social Media Marketing

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Myth #1: Social media is free

Fact: You should expect to invest in

social media

You need to spend employee time or

paying an agency or consultant

To be effective in social media a great

investment in learning and research is

required

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Myth #2: Younger People “get” Social Media

Fact: Social Use of Social Media is NOT the Same as Employing it as a Marketing Strategy It takes more than exposure to the medium

– it takes strategy, marketing know-how and great creative execution

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Myth #3: Social Media is Easy Fact: The Barriers to Entry are Low, but

Getting it Right is Harder Social media may be harder than you think –

failure rates in corporate blogs are high Many corporate twitter accounts lack any real

engagement When using social media to build your

business be prepared to roll up your sleves and do some work

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Myth #4: Social Media is Fast

Fact: Social Media Takes Time

Social Media takes time – both to listen

and understand the communities as well as

to figure out how to use it effectively.

Getting it right in social media is difficult,

and it takes trial and error.

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7 Myths of Social Media Marketingb

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Myth #5: Social Media Can’t Be Measured

Fact: Social Media is Measurable – But Measure More than just Followers and Fans

What are the click through rates to your corporate site from social sites?

How many key influencers in your audience have you connected with?

How many people retweet you?

What is your score on Twitter Grader or Klout?

You can also set up campaigns

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Myth #6: Social Media is for Everyone

Fact: Consider Your Strategy First, then Choose the

Tool

If you don’t have the time or resources to

dedicate to it you may end up wasting your time

completely

Creating an account that is later abandoned may

end up having negative impacts on your

organization and can signal that you don’t really

care

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Myth #7: Social Media is a Great Way for

me to Talk

Fact: Social Media is an Effective Tool for

Listening. Talk Later

When entering social media, the first question

many people ask is “what should I say?”

The first question should be “Who should I

listen to?”.

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10 of the Smartest Big Brands in Social Media

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1) Blendtec Blends it on YouTube

In the video, Tom Dickson the CEO of Blendtec,

attempts to blend objects in their blender

This simple idea led to a “five-fold increase in sales”

Creating funny, original video and leveraging an

already large user base can be used to increase sales

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2) Burger King and the Sacrifice Facebook Application

the “sacrifice ten friends” facebook application

This memorable campaign quickly went viral and was

adopted by over 20,000 users, sacrificing 200,000

friends for free whoppers

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3) Starbucks Asks for Your Advice

To get a better handle on consumer feedback,

Starbucks did just that with “My Starbucks

Idea.”

By empowering their exceptionally web savvy

consumer, Starbucks strengthens their

campaign to add a personal touch to coffee.

Directly asking your consumers what they want

Acting on that information and doing it

publicly is key to the success of this campaign

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Stackbucks Ideas

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4) Sun Microsystems and the CEO Blog Sun Microsystem’s CEO Jonathan Schwartz’s

blog received about 400,000 hits a month (in 2006)

It’s not the number of hits that make his blog a social media success, but the openness on it

Positive and negative comments are allowed

Social media is a culture of transparency and honesty that must be embraced, leading by example is one of the best ways to introduce it to a company.

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Jonathan's Blog

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5) IBM with Lots of Blogs

IBM capitalizes on the intelligence of their

employees to give consumers insight into what

happens behind the scenes

Users get to see how IBM operates, and are

given a direct connection with IBM employees

Leveraging your employees to write about

what they love conveys the corporate

dedication to the industry

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IBMer's Blogs

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6) Zappos on Twitter

Zappos use Twitter to highlight interesting facts,

and to talk to their consumers

Talking to Zappos is like talking to a friend that

happens to sell shoes

Ingraining social media into the culture of a

corporation means that every consumer

interaction is personal

Zappos Twitter

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7) IKEAS’s Use of Photo Tagging in Facebook

Images of new furnitures were uploaded to

his Facebook photo album

Using the all-popular “tagging” feature,

customers were able to locate items in the

pictures and put their name on it

The first person to tag an object got to take it

home

In turn, thousands and thousands of users

willingly promoted IKEA and it’s new store

to others, creating a big win for IKEA


http://www.facebook.com/

Photo Album of Ikea Store Manager

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8) Ford and Social Media PR Ford’s legal department sent out cease and desist

letters to forum owners using Ford trademarks

Obviously the story was twisted and changed, and

in the end people were outraged

What makes this a success story for social media

is that Scott Monty (Ford’s community manager)

was quick to find out what happened and let us

know the true story

Twitter of Head of Social Media at Ford

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9) Dell Doing it Everywhere

Embracing social media is a huge undertaking, and

involves a large investment

Dell didn’t shy away from these obstacles, instead

they’ve gone above and beyond, truly cultivating a

cross-platform community

They’ve created multiple Twitter handles, a network

of blogs, and are very active on Facebook

Creating cross-platform strategies can lead to the most

success, especially when your demographic is already Internet and technologically savvy

Dell Community

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10) Dunkin’ Donuts

Dunkin’ Donuts launched a program that helps

coordinate donut runs

The user creates a list of friends or colleagues

When that person heads to Dunkin’ Donuts, the

group gets an alert and can let the person know

if they want anything

The user can either print the compiled order sheet or view it on their iPhone

Dunkin’ Run

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Thai Businesses that Use Social Media

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Federbrau has launched many social media tools which include Twitter, Facebook, Flickr, and Youtube

https://twitter.com/Federbrau_Beer

http://www.facebook.com/federbrau

http://www.facebook.com/Changworld?ref=ts

https://twitter.com/chang_beer

http://www.flickr.com/photos/changbeer

Federbrau has organized activities that there were

more than 50000-60000 people participate in those activities within 2 months

https://twitter.com/Federbrau_Beer

http://www.facebook.com/federbrau

http://www.facebook.com/Changworld?ref=ts

https://twitter.com/chang_beer

http://www.flickr.com/photos/changbeer

Federbrau Facebook

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Chang Beer Twitter

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Sansiri has used many social media tools which include Twitter, Facebook, and Youtube

http://www.twitter.com/sansiriplc

http://www.facebook.com/sansirifamily

http://www.youtube.com/sansiritv

Sansiri has set a campaign through Facebook users who are at least 30 years old

It helps Sansiri to increase customers from the Web and help the sale from Web to be over 155 units which turned to the income about 700 millions Baht

Sansiri Facebook

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Sansiri Twitter

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HTC uses many social media tools which

include Hi5, Facebook, Twitter, MySpace

HTC has set up activities and campaigns

through Facebook

Only Facebook HTC, there are about at least

2,300 users for only 2 weeks

From the survey of Facebook HTC users, it

was found that 40% of all customers are new

HTC Facebook

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HTC Twitter

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Social Media Tools for HR

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Join Web application for recruiting people RecruitingBlogs.com, HRM Today, ERE.net, and The Fordyce Letter

Network

Learn how to use LinkedIn Update your profile to match your prospects’ searches

Read more Blogs by using an RSS reader Talent Management Blog Power Rankings, Top 50 HR Blogs

Try Twitter Connect with thought leaders who share what they're working on,

resources, tips, links to interesting articles

Use Facebook If your company has a fan page on Facebook , promote SMS updates

to potential candidates and promote your latest jobs

http://www.recruitingblogs.com/

http://hrmtoday.com/

http://www.ere.net/

http://network.fordyceletter.com/

http://network.fordyceletter.com/

http://www.fistfuloftalent.com/2008/12/fot-talent-management-blog-power-rankings-2-draft.html

http://www.bschool.com/blog/2008/people-persons-top-50-hr-blogs/



Social Media Changes the Game

95

Candidates can position themselves on the market and approach company representatives directly Without having to go through staffing

functions (or search agencies)

Staffing representatives can pre-screen candidates’s CVs and build relationships with prospective candidates Fewer commuting trips, phones, and emails

96

From http://www.slideshare.net/mikelhanson/jobs2web-the-shift-has-hit-the-fan

http://www.slideshare.net/mikelhanson/jobs2web-the-shift-has-hit-the-fan















From http://www.slideshare.net/mikelhanson/jobs2web-the-shift-has-hit-the-fan97
















98

From http://www.slideshare.net/mikelhanson/jobs2web-the-shift-has-hit-the-fan
















Social Media Tools for PR

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Youtube

Upload the video about your business for millions viewers

Facebook

Have a fan page to attract prospect customers or employees

Twitter

Update your current business status and news

Wikipedia

Edit your business information

Blogs

Update your current business services and products

Engineering Chula Web Site

100

Engineering Chula Fan Page

101

Engineering Chula Twitter

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Computer Center KKU Web Site

103

Google Twitter Accounts

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Agenda

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Conclusion

106

How Social Media Changes

Technology

106

Change the way we store data Shift from using traditional databases to new

databases, such as Google Bigtable

Shift from buying our own hardware to store data to using Internet storage services, such as Twitter uses Amazon Simple Storage Service

Change the way people reuse software Shift from downloading codes to calling

functions through Web API (Application Programming Interface)

Social Media Kills the Database

107

What do we want to do with social media data? Store pieces of content for your website so it’s

easy to manage Store content from EVERY website on the

Internet Track your company’s financial transactions Track every credit card transaction for your

multibillion-dollar banking conglomerate Store an address so it’s easy to find by a unique

key Store every photo on Facebook so it’s accessible

by a unique key

Social Media Kills the Database

108

What do we want to do with social media data?

Generate charts and graphs on how your business did in the last month

Generate charts and graphs on key analytics for every piece of Social Media on the Internet.

Analyze records of how people have accessed your website and attempt to simulate their behavior

Analyze every click ever made on MySpace and optimize intrasite workflow

Problems of RDBMSs - Scaling

109

RDBMSs have made the modern business possible: being able to slice, dice, and analyze data in a neat, intuitive format is immensely powerful

The problem is that the price of processing data in an RDBMS scales exponentially with the amount of data Getting twice the processing speed on twice the data

rarely costs only twice as much

Their solutions still require expensive hardware, custom hash algorithms, compression, brittle analysis structures, and the licenses are enormously pricey

Problems of RDBMSs – Data Format

110

In addition, developers have become crippled by being able to only think of data in terms of Rows and Columns

There’s a multitude of database paradigms: Graphs, Trees, Objects, and so on

Databases limit developers to SQL, which is great for certain kinds of set mathematics and not much else

In order to overcome fundamental limitations of DBs, things like Conditionals, Iteration, String Manipulation, and more have been hacked into what was at first an elegant set mathematics language

Problems of RDBMSs – Algorithms

111

Algorithms (such as MapReduce) which make

data analysis scalable are highly unintuitive in

SQL

The limitations in the environment lead to a

limitation in engineers’ ability to solve “big data”

problems

People treat Databases as The Only Way To

Store And Process Lots Of Data, and this leads

them down the Road To Failure

Fundamental Problems of RDBMSs

112

The row/column approach limits you to one

static storage paradigm

Updating indices does not scale linearly

The more data you have, the longer it takes to put it in

You can’t delete data if your DB gets too large in a

production environment, so performance continually

decays until The Datapocalypse occurs (or you throw

more money at the problem).

There’s an immense amount of overhead with transactions

Fundamental Problems of RDBMSs

113

The internals are totally opaque for most DB solutions. Optimization, required for any performance solutions, becomes a “black art”

Backups are quite difficult to do – real-time mirrored, or periodic deltas.

Normalization is the only way to keep data sizes from exploding, but joins are incredibly expensive

The Effect of Scaling Problems

114

Google (and Yahoo) once ran off of 40,000

MySQL Boxes (later replaced with minty

MapReduce/GFS/HDFS goodness)

MySpace has about xx,000 Microsoft SQL

Servers (with license fees) to serve their content

Facebook was spending $1,000,000/month+ for

specialized database hardware just to serve their photos

Possible Solutions for Storing Data

115

One of the ideas we’re prototyping is a distributed

Key-Value store that we can perform set

mathematics on

For our analytics, we just need to support a handful

of operations

This could be built on top of HBase, Tokyo

Cabinet, Project Voldemort, or a handful of other

distributed data stores

What should be scrapping for Storing Big Data

116

Transactions Taking time especially for big data

Joins Nothing is more evil than normalization when you need to

shard data across multiple servers

Backup and Complex Replication All of data should be imported from HDFS (The Hadoop

Distributed File System)

Consistency If our users are analyzing millions of documents, they’re

not going to care if there’s 15,000 unique Authors, or 15,001

What is HBase?

117

HBase is the Hadoop database

Use it when you need random, realtime

read/write access to your Big Data

This project's goal is the hosting of very large

tables -- billions of rows X millions of columns -

- atop clusters of commodity hardware

HBase ia an open-source, distributed, column-

oriented store modeled after Google' Bigtable: A Distributed Storage System for Structured Data

HBase Web Site

118

What is Google BigTable?

119

Bigtable is a distributed storage system for managing

structured data that is designed to scale to a very large

size: petabytes of data across thousands of commodity

servers

Many projects at Google store data in Bigtable,

including web indexing, Google Earth, and Google

Finance

Bigtable has successfully provided a flexible, high-

performance solution for all of these Google products

Google App Engine for Java

120

What is Amazon S3?

121

Amazon S3 is storage for the Internet

It is designed to make web-scale computing

easier for developers

Amazon S3 provides a simple web services

interface that can be used to store and retrieve

any amount of data, at any time, from anywhere

on the web

The service aims to maximize benefits of scale and to pass those benefits on to developers

Application Architecture with S3

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Amazon S3 Growth

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Software as a Service

124

Software as a service (SaaS, typically pronounced

'sass')

A model of software deployment whereby a provider

licenses an application to customers for use as a service on

demand

SaaS software vendors may host the application on

their own web servers or download the application to

the consumer device

Nine out of ten companies plan to grow their use of

software-as-a-service (SaaS) in the next year, according to a survey by Gartner

The Explosion of Web APIs

125

ฆFrom

Top APIs at ProgrammableWeb

126

API = Application Programming Interface

an interface that a software program implements in

order to allow other software to interact with it

Top Mashups at ProgrammableWeb

127

In web development, a mashup is a web page or

application that combines data or functionality from

two or more external sources to create a new service

Sample Mashup List

128

Sample Mashup: WeatherBonk

129

130

Agenda

130






Conclusion

131


131

Change the news channels

From hard copy of newspapers, TVs, and radios to also using Twitter

Change how politicians communicate to people

From just using TV, radios, or newspapers to also using Twitter and Facebook

Change the way we teach in the college classroom

There is the opportunity to engage with so many different people instantly

Is Twitter The 21st Century News Source?

132

Twitter's constantly updating record of up-

to-the-minute reaction

Michael Jackson, the Twitter effect, and

the 'science' of reporting

It has also helped many celebrities, athletes

and politicians bypass the media to get their

message directly to their audience

News Through Twitter

133

Politicians on Twitters

134

Twitter and Higher Education

135

Some schools are offering classes and even

entire degree programs on topics such as Twitter

and social media

http://twitter09.wordpress.com/

The one-year course at Birmingham City University

will consider social networking sites as

communications and marketing tools

Some classes can use Twitter as a channel to

summarize and share information that each

student searches

Sharing Knowledge Through Twitter

136

137

Agenda

137






Conclusion

Side Effects of Twitter & Facebook

138

Facebookers, and Twitterers are more prone

to attack by burglars

These sites could face higher insurance

premiums because burglars may be using them

to find out their personal details

Millions of users post details about their home,

as well as holiday plans, acting as an invitation to the burglars

Side Effects of Facebook

139

Facebook Can Get You Fired You may spend too much working time in using

facebook

You may criticize about employers

Montana officer resigns over Facebook comments Be careful when you write comments on

Facebook

A US police had to resign because he posted who-posted comment abou putting stupid people in jail

Some Bans Social Media Sites

140

The US Marines issued an order Monday that bans social media sites including Twitter, Facebook and MySpace on its network The sites increase the risk of sensitive information leaking

out to adversaries, the order explains

Based on a study commissioned by Robert Half Technology, an IT staffing firm 54% of U.S. companies say that they have banned

workers from using social networking sites

Nucleus Research, an IT research firm, reported in July that employee productivity drops 1.5% at companies that allow full access to Facebook in the workplace

Conclusions

141

Social media are places, tools, services allowing

individuals to express themselves in order to

meet or share

Social media has been used for many businesses

and several sectors of society

Social media has motivated better technologies

to deal with big data

We should use social media with an objective

and a planned strategy in a proper time

Thank you

[email protected]

http://www.facebook.com/tom.kanda

http://twitter.com/krunapon

http://gotoknow.org/blog/krunapon

http://gear.kku.ac.th/~krunapon

[email protected]

142

143

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143

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144

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