how state government agencies can rock instagram
TRANSCRIPT
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#SCGovGoesInstaTwitter: @thejillianowens
Instagram: @refashionista_
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• Launched 2010
• 400 million+ monthly users
• 40 billion+ photos have been shared
• 3.5 billion daily likes
• 70 Million photos per day
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Is a great way to:
tell your agency’s story
build your tribe
connect with influencers, advocates, board members and other citizens in an
engaging, visual way
shine a light on what’s going on in SC!
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Let’s Connect.
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The Basics
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Profile Photo
Use your agency logo as your profile photo so
people can easily identify your brand.
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Account Name
Your agency’s name.
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Username
This should also be your agency’s name.
The difference is your username can’t have any
spaces.
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Website
This is the only clickable URL on your Instagram
page. Link to your agency’s
website or link to your latest promotional page.
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Bio
This is where you will capture the attention of
other users.
Clearly describe what your agency does, and speak directly to your target
audience.
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Build your tribe.
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User-generated content
• Let your fans and subscribers on other networks know you’re on Instagram!
• When your community starts @mentioning you on their own pages, it starts a ripple effect.
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Calls to Action• Ask a question.
• Tell users to tag a friend.
• Do anything that makes users engage instead of browse.
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#Hashtags
• Hashtags lead to content discovery.
• They have the power to connect completely unrelated individuals and brands to specific moments, places and experiences.
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Create a strategy.
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Determine your objectives.
• What will Instagram allow you to do that other platforms don’t?
• Of your target audience, who is active on Instagram?
• How will Instagram integrated with other networks in your social media strategy?
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Set a (flexible) content calendar…
• Determine post frequency.
• Make sure your Instagram content is in line with key dates and campaigns for your agency.
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…but be timely too!• Some of the best Instagram
content occurs spontaneously.
• By preparing a general calendar in advance, you give yourself the flexibility to capture opportunities when they occur.
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Identify your team.
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Who will…• Set guidelines for
community management?• Monitor analytics• Manage comments,
@mentions and direct messages?
• Authorize regramming user content?
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Questions?
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Let’s get social!Facebook & LinkedIn: Jillian Owens
Email: [email protected]
Instagram: @therefashionista
Twitter: @refashionista_ & @thejillianowens
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Useful Social Media Links• Social Media Examiner: Lots of helpful articles, podcasts, and videos to help you
stay on the leading edge of social media.
• Content Marketing Institute: How-to guides, blog posts, and training opportunites.
• HubSpot Blog: Inbound marketing explained.
• American Marketing Association (AMA): Great community for marketers. Columbia, SC has its own chapter that meets monthly/features industry leaders from our region and beyond.
• American Advertising Federation (AAF) of the Midlands: Lots of networking opportunities. Meet folks who are the best at what they do in marketing & advertising.
• Klout: Monitor your influence and the influence of others.