1. 1. How the Evolution of Social Media is Impacting the Integration of Brand + Agency Relationships Rachel Caggiano Matt Kelly Social@Ogilvy Jason Miller Beam Global
2. 2. Thanks for making it to a Monday Session The Agency/Client Relationship Our 3 Recommendations for Productive Relationships Chat with Jason Miller, Beam Global Audience Q&A
3. 3. Mega Trends are Disrupting RelationshipsThanks a lot.
4. 4. Whats Happeningchallenges to the way we work together in social media
5. 5. Challenge 1: FOMO (Fear of Missing Out)
6. 6. Challenge 2: Constant Platform Changes
7. 7. Challenge 3: Organizational Efficiency
8. 8. Challenge 4: SpeedShould we say, Thanks! or Thank you. ?Thanks so much! 2 DAYSConsumer message receivedConsumer message responded to
9. 9. Challenge 5: Cost
10. 10. More Top Brands are Flying Solo
11. 11. Scary for Agencies42% of clients used in-house capabilities in 2008. Source: http://www.forbes.com/sites/michaellee/2013/10/07/ can-in-house-agencies-ever-be-great/
12. 12. Scarier for Agencies56% of clients have moved external assignments in-house.Source: http://www.forbes.com/sites/michaellee/2013/10/07/ can-in-house-agencies-ever-be-great/
13. 13. Scariest for Agencies60* 18% increase in 5 years% of clients now use in-house capabilities. Source: http://www.forbes.com/sites/michaellee/2013/10/07/ can-in-house-agencies-ever-be-great/
14. 14. 40%Of those clients have brought creative strategy inhouse. Source: http://www.forbes.com/sites/michaellee/2013/10/07/ can-in-house-agencies-ever-be-great/
15. 15. Think enable, not serviceMusts for agencies and clients to maintain productive relationships
16. 16. 1: Analytics Centers of Excellence
17. 17. 2: Developing Content Engines
18. 18. 3: The Community Director
19. 19. Thank You Rachel Caggiano Senior Vice President, Client Service Washington, DC | North America @RCaggianoMatt Kelly Account Supervisor, Senior Community Manager Chicago | North America @SoMattKelly