how the web was won
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How the Web was Won Round-trip Social media
Andrew Zolnai
Cambridge UK
blog.zolnai.ca
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Whereami
• Media ultra-growth
• Technology devices
• Data explosion...
• Manageability?
• Relevance!
– users
– context
– content
Tear down this wall
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Bridge
• Both toward communities – Facebook
• And amongst themselves – Klout
– LinkedIn Groups
– FaceBook BranchOut
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• Blog
– post
• RSS / tweet
– broadcast
• Aggregate
– re-broadcast
Act
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Link
Blog Web
Static Web 1.0 Dynamic Web 2.0
Interactive Web 3.0
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Work
• Have a plan
– who is the audience?
– what is the message?
• Carry it out
– keep it fresh…
– make it live…
• Follow through
– measure it!
– trend it!