how to analyze consumer markets

8
How to Analyze Consumer Markets

Upload: sameer-mathur

Post on 13-Aug-2015

66 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: How to analyze consumer markets

How to Analyze Consumer Markets

Page 2: How to analyze consumer markets

By Addressing the Following Questions

Page 3: How to analyze consumer markets

How do Consumer Characteristics influence buying

behaviour

Page 4: How to analyze consumer markets

Subculture Class

Page 5: How to analyze consumer markets

Family,Reference groups,Statuses

Page 6: How to analyze consumer markets

Age

Personal Factor

Life Style

Self Concept Personality

Page 7: How to analyze consumer markets

• Created by Rahul Palamuru, CBIT, during an

internship by Prof. Sameer

Mathur, IIM Lucknow.•www.IIMInternship.com

Page 8: How to analyze consumer markets