how to analyze your marketing funnel using pardot + rjmetrics
TRANSCRIPT
The event will begin at 1 PM (EST). The recording will be emailed to all attendees afterwards.
#MeasuringMarketingData
Details
Shaun will lead Q&A at the end of the presentationWe’re recording the showWe’ll send an email follow up to everyone with the
recording (look for that in your inboxes)
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Win cupcakes!
Tag your tweets with #MeasuringMarketing
Data
(winner will be announced at the end)
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Tristan HandyVP of Marketing
Who’s presenting?
Shaun McAvinneySales Engineer
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15-second commercial: RJMetrics
The complete analytics platform for online businesses.
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What you’re going to learn
The gems that are hiding in yourPardot data
3 ways to extract more value out of your Pardot data
How to build the ultimate marketing dashboards using Pardot data + RJMetrics
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3
1
What’s Hiding in Your Pardot Data?
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Campaign performance
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Landing page performance
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Email performance
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Deeper questions
How is my lead volume trending over time?How is my lead volume trending by channel?What is my lead quality by channel?How is marketing performing against our goals?How are unsubscribes trending over time?
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How to do this
+
3 Ways to Extract More Value
from Your Pardot Data
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Your three options
1
Spreadsheets
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Your three options
1 2
Spreadsheets Build a solution
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Your three options
1 2 3
Spreadsheets Build a solution Buy a platform
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Your three options
1 2 3
Spreadsheets Build a solution Buy a platform
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Build vs. buy
How to Build the Ultimate Marketing Dashboards Using Pardot + RJMetrics
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Data sources in these dashboards
Q&APost your questions to Twitter! We’re following #MeasuringMarketingData
Thank you for joining us!
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