how to assess and improve your social media marketing
TRANSCRIPT
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A little about me• Just hit my 30’s
• Saginaw resident/Midland native
• Married to a beautiful teacher
• 4-year old princess
• 1-year old dachshund named “Mac”
• Digital Marketing Director - BlueThumb
• President of #SMCGLB & VP #SMAMi
• Wedding sponsored via social media
• Addicted to Starbucks, Red Bull, Verizon & Apple
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Our talk
• Changes that are affecting your organization
• Golden content
• Tools to improve your reach
• Q&A
• Ways to reach me anytime
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Social media power
• #1 activity on the web
• Facebook over 1 billion/Twitter 271 million
• Adults spend 15 hours a week on social
• 95% of US adults are on Facebook
• 3.630 billion mobile users worldwide
SOURCES: Facebook, Twitter, GSMA Intelligence & SME
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Current social platforms today
100 in 2012
350 in 2013
over 950 in 2014
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Evaluate platforms
• What you can truly manage
• Where you’re seeing the most interaction
• What fits within your budget
• The tools you have to produce HQC
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Niche Platforms
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Changes are happening
• Facebook platform changes occur every 6 months
• Facebook App announced monthly changes
• Twitter changes every 8-12 months
• Annual is the new norm
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Organic reach
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Power of tagging
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Text-only post
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Post link style
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Problem with linking
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Improving this feature
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Complete solution
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Attention span
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Golden content
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Be helpful
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Branding
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Smashing criticism
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Get Attention
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Incredible interaction
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Tools
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Hashtags
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Hashtags
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Offers
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Visuals
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Think mobile first
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Campaigns
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Campaigns
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Recap• Get your team involved
• Take high quality photos, ask for photos or hire a photographer
• Short to the point text with tagging & hashtags
• Complete page - about, tabs
• Monitor all pages
• Find your uniqueness & blow it up
• Encourage check-ins
• Show it off
• Stay in the known
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Resources• mashable.com
• socialmediaexaminar.com
• alltwitter.com
• socialmediaexplorer.com
• jonloomer.com
• socialpros.podbean.com
• hashtagify.me
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Q&A
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Reach me anytime
Jeff DeHaven
bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
@jeffdehaven