how to attract and engage talent in the midst of all the noise
TRANSCRIPT
How to Attract and Engage Talent in the Midst of all the Noise
Celinda ApplebyOracle - Head of Global Recruitment Branding
• Oracle’s Recruitment Branding• Recruiter by trade• Mom of identical twin boys• Obsessed w/ Netflix, Shoes, & Hip-hop
Lippincott
Leadership Buy-In
First things first…
Relationships Matter
Build a strategy
Identify your social recipe
ComScore
@Life_at_Oracle
Keep it real
Content should purposeful…
Relevant…
#MyOracleDesk#WellnessWednesday
… and Engaging!
#LifeatOracle
Collaboration is key
Brand advocates
Educate. Engage. Empower.
83% of people trust the recommendations of friends and family
Nielsen
88% of people trust online reviews as much as personal recommendations
BrightLocal
Employee Generated Content• Personal outreach• Internal newsletters• Social media outreach• Internet research• Tagboard• Team meetings• Company events
Measure and Optimize
Key Takeaways
1
Build a brand taskforce
Turn marketing inward2
3
Measure and track success
4
Thank You!
@Oracle
@CareersatOracle
@Oracle
@Life_at_Oracle
@CareersatOracle
@LifeatOracle
Holla!