how to be more creativefiles.cfra.org/pdf/your-unique-gifts-shane-farritor.pdf · thinkertoys –...
TRANSCRIPT
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Shane Farritor
Professor, Mechanical Engineering, UNL
How To Be More Creative
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Design
not only function
Story
not only argument
Symphony
not only focus
Empathy
not only logic
Play
Not only seriousness
Meaning
Not only accumulation
A Whole New Mind
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It is impossible that you have no creative gift.
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It is a gift.
The only way to make it live and
increase is to use it.
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You cannot be sure that it is not a great gift.
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Good
+
Different
=
Innovative
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A genius – Pablo Picasso
Garcon a la Pipe, 1905, age 26
$104,100,000
Old Masters and Young Geniuses:
The Two Life Cycles of Artistic
Creativity by David W. Galenson
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An Experimental Innovator – Paul Cézanne
Rideau, Cruchon et Compotier, 1894, age 55
$60,500,000
Old Masters and Young Geniuses: The
Two Life Cycles of Artistic Creativity by
David W. Galenson
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We are educating people out of their creativity.
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Innovation is not intelligence. (R=0.2-0.3) Your abilities are not fixed.
Innovation can be taught/learned.
child height
Parent height R=0.7
Outliers
Malcom Gladwell
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Everything that is important about art I cannot teach you. - I don’t remember
Oct. 20: Little Bets Nov. 1: Brainstorming and Other Thinkertoys Nov. 3: Orbiting the Giant Hairball Nov. 15: Where Good Ideas Come From Nov. 22: What in the Heck Are You Talking about?
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Tool #1:
Little Bets
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A Little Bet: Take Action to Discover What To Do
Don’t intentionally try to fail, but know that you will make important discoveries. Look for small wins.
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Take a Little Bet
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What is a little bet
• An action
• An allocation of resources
• A careful eye on outcomes
• Examples
– Walk across the room to talk to someone
– Build a prototype
– Take a prototype to customers
– Make 20 units and sell them at a loss
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Little Bets Create Small Wins Think Pixar
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Tool #2:
Thinkertoys
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A Whack on the Side of the Head (an exercise)
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Thinkertoys – False Faces
• False Faces – Find ideas by reversing conventional assumptions
• Restaurant: – Wait to be seated
– Sit down
– Server brings menus
– Server brings drinks
– Server asks for order
– Order Food
– Wait
– Server re-fills water
– Eat food
– Server asks about desert ……………………….pay bill, leave
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Thinkertoys – False Faces • False Faces
– Find ideas by reversing conventional assumptions
• Restaurant: – Wait to be seated
• Could we have a restaurant where you don’t wait to sit down?
– Sit down • Could we have a restaurant where you don’t sit down?
– Server brings menus • Could we have a restaurant where you don’t have menus?
– Server asks for order • Could we have a restaurant where there is no choice in food?
– Order Food • Could we have a restaurant where there is no food?
– ………..pay bill, leave • Could we have a restaurant where you don’t pay for food?
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The Lotus Blossom
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Tool #3:
Orbiting
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Orbiting the Giant Hairball
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Tool #4:
Where good ideas come from.
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Where Good Ideas Come From
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10/10 rule The new 1/1 rule
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The Reef, City, Web
(mass scale)**(1/4)
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The Adjacent Possible
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Liquid Networks
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Liquid Networks
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The Slow Hunch
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Serendipity
Unexpected connections
Hypertext
Search
20% time
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Error
“Truth is narrow….but error is endlessly diversified.”
Errors challenge assumptions
Errors provide contrast
-Benjamin Franklin
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Exaptation
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Platforms
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The Fourth Quadrant
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Tool #5:
Communication
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ERROR #1: It’s all about me
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ERROR #2: The Curse of Knowledge
2.5% vs. 50%
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A Sticky Idea
“…your brother was dead and is alive again;
he was lost and is found.”
-Luke 15:32
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Sticky Ideas Share Common Traits
1) Simplicity
2) Unexpectedness
3) Concreteness
4) Credibility
5) Emotions
6) Stories
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Simple = Core + Clear
Don’t Bury the Lead If you say 3 things you say nothing
Simple
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Start with Why (Simon Sinek)
Why
How
What
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Books?......What are they every going to
teach you?
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Gifts
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It takes effort.
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Be an Innovator
Make creativity a way of life.
Allow yourself to be special.
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Be an Innovator
Give your gift. Be creative. Be generous.
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What is it worth? Anything You Want by Derek Sivers
IDEA
X
EXECUTION
Bad idea -1 no execution $1
So-so idea 1 So-so execution $10,000
Good idea 10 Good execution $100,000
Great idea 15 Great execution $1,000,000
Out of the park idea 20 Out of the park execution $10,000,000
Multiply your idea and execution = value
• Crazy uncle Larry says “I had the idea for Ebay way before…..”
– 20 x $1 = $20
• How about a so-so idea with great execution?