HOW TO BEAT COMPETITORS IN YOUR FIELD USING SOCIAL MEDIA STRATEGIES

Running a successful business is not a walk in the park. It is a journey that takes dedication,

hard work, motivation, and persistence. With so many unpredictable and challenging

occurrences in business processes, one of the most consistent causes of concern is dealing

with competitors.

Competitors are what stand between businesses and their ability to make sales. They are

also there to bridge the gap businesses create with your target audience. Considering they

are a constant threat to the success of a business, entrepreneurs need to take appropriate

action to deal with them.

Beat your Competitors Through Social Media As the popularity of online advertising and the benefits it has on businesses continues to

soar high, many entrepreneurs are rushing to social media platforms to leverage their

perks. In order to do that, some business consider buying Instagram followers or likes as a

jumping step towards the top of their field.

So, what social media strategies can businesses use to beat their competitors?

• Do a competitor analysis

One of the best ways to beat other businesses in your niche is through doing a competitor

analysis. With the help of a social media service company, you can go through all

competitor social media channels and get to see what they are doing (as well as what they

are not doing). If you can, go a step further and subscribe to their newsletter, then use this

information to build a baseline for your social media strategy.

• Brand your business the right way

In life, there is always room for improvement. The same applies in a business setting. The

way you introduce your brand to the world is vital. The trick is to be unique in your

product or service delivery, among other things.

Branding goes a long way in boosting the credibility of a business. Have a well-designed

logo and come up with catchy mission statements. It is by maintaining an unmatched level

of uniqueness that your brand becomes easily recognizable online, allowing you to beat

your competitors.

• Personalize and facilitate customer engagement

The way a business relates to its customers greatly determines their online success. If you

may have noticed, businesses are moving away from generic responses on social media

platforms. Companies that understand the value of social media and the impact it has on

gaining a competitive edge will ensure they engage more with their target audience. That

means replying to their questions, tackling their queries fast, and thanking them for the

positive feedback.

In this case, personalize each comment. By referring to your customers by their name, you

give them a sense of belonging. They also feel valued and develop a sense of loyalty to your

brand.

• Post regularly and go viral

An active social media presence is one of the best lines of defense against competitors. We

are in a digital era where something is trendy one minute and the next it is thrown into

non-existence. As such, the importance of posting regularly and being consistent on all

social media platforms cannot be downplayed.

Also, try to come up with humorous, emotional, and trendy posts to improve your chances

of them ongoing viral. That way, you gain a competitive edge and beat other players in your

niche.