how to bring together local citizen media videos and global audiences
TRANSCRIPT
Global Voices Online Presents...
Bringing Together Local Citizen Videos and Global Audiences
Or....
How To Get People to See (and Care About) My Video
Exhibit A: The Video
You have shot a video of a crucial moment in the history of your city or country.
You have shot a video of a crucial moment in the history of your city or country.
You have edited it to loving perfection
You have shot a video of a crucial moment in the history of your city or country.
You have edited it to loving perfection
You publish it online
You have shot a video of a crucial moment in the history of your city or country.
You have edited it to loving perfection
You publish it online
You wait for viewers to arrive, news to pick the story up and comments to start popping up.
You have shot a video of a crucial moment in the history of your city or country.
You have edited it to loving perfection
You publish it online
You wait for viewers to arrive, news to pick the story up and comments to start popping up.
You are still waiting.
So, what happened?
Exhibit B:
The Citizen Video Explorer
Exhibit B:
The Citizen Video Explorer
Checks favorite video uploading platforms for new videos
Exhibit B:
The Citizen Video Explorer
Checks favorite video uploading platforms for new videos
Searches by country, subject matter, a known recent event, what is on the media.
Exhibit B:
The Citizen Video Explorer
Checks favorite video uploading platforms for new videos
Searches by country, subject matter, a known recent event, what is on the media.
Knows a limited amount of languages
Exhibit B:
The Citizen Video Explorer
Checks favorite video uploading platforms for new videos
Searches by country, subject matter, a known recent event, what is on the media.
Knows a limited amount of languages
Has a limited amount of character sets installed on browser or computer
Exhibit B:
The Citizen Video Explorer
Checks favorite video uploading platforms for new videos
Searches by country, subject matter, a known recent event, what is on the media.
Knows a limited amount of languages
Has a limited amount of character sets installed on browser or computer
Has a superficial grasp of global politics, and maybe in depth grasp of a few locations.
Exhibit B:
The Citizen Video Explorer
Will most likely find citizen videos of already known topics.
Exhibit B:
The Citizen Video Explorer
Will most likely find citizen videos of already known topics.
Will be overwhelmed when doing broad searches (ex. Citizen Journalism)
Exhibit B:
The Citizen Video Explorer
Will most likely find citizen videos of already known topics.
Will be overwhelmed when doing broad searches (ex. Citizen Journalism)
Will be underwhelmed when doing specific searches (ex. Festivals Latin America)
First step: Getting people to see your video.
First step: Getting people to see your video.
Get your audience through the door.
How does searching for Online Video Work?
How does searching for Online Video Work?
Better yet: how doesn't it work?
Search engines can't detect content from images or video.
The tags, the title, the description and all other text published on the same page as the video are what the search engine looks over to decide if your video is appropriate for the search.
What can video producers do? (a few suggestions)
Video Producers:
Think of your target audience
Think of your target audience
Are they local or are they global?
Do they speak your same language?
Do they understand the languages spoken on the video?
Are they familiar with the situation on the video?
Think about the situation portrayed on your video
Think about the situation portrayed on your video
Is it known to a large population?
Is it on the news?
Is it a recent development?
Does it connect with hot news?
Is it timeless or will it expire?
Think about the desirable outcome for your video
Think about the desirable outcome for your video
Raise awareness
Appear on main media
Get Action:
Personal
Local
National
International
Fame and Fortune
Decisions
If target audience speaks more than one language you can:
Decisions
If target audience speaks more than one language you can:
Make one video with transcriptions in both languages, spoken in one language and subtitled in another.
Decisions
If target audience speaks more than one language you can:
Make one video with transcriptions in both languages, spoken in one language and subtitled in another.
Make two videos, one for each target audience.
Tagging
Tagging
Use the language(s) of your target audience.
Use both broad and specific terms.
Use synonyms.
Tagging
For video in both languages
Elections Democracy Government International Colombia Bogota Peaceful Protest Youth Downtown Citizen Journalism Video Ciudadano Periodismo Protesta Pacifica Juvenil Jvenes Elecciones Gobierno Internacional Centro
Captions, transcription and subtitling
Text makes videos accessible:
Text makes videos accessible:
For Search Engines.
Text makes videos accessible:
For Search Engines.
For those who have a better grasp of the written than spoken language
Text makes videos accessible:
For Search Engines.
For those who have a better grasp of the written than spoken language
For those with an auditive impairment
Text makes videos accessible:
For Search Engines.
For those who have a better grasp of the written than spoken language
For those with an auditive impairment
For those with visual impairments who depend on software that reads text.
Text makes videos accessible:
For Search Engines.
For those who have a better grasp of the written than spoken language
For those with an auditive impairment
For those with visual impairments who depend on software that reads text.
For those who speak a foreign language.
Text makes videos accessible:
For Search Engines.
For those who have a better grasp of the written than spoken language
For those with an auditive impairment
For those with visual impairments who depend on software that reads text.
For those who speak a foreign language.
For videos without clear audio.
In the future, Google will be able to search the captions on a video, making it more important to include them.
Tools:
Your video editing software
Online video subtitling community:
http://dotsub.com
Video captioning or subtitling:
http://overstream.com
Give context:
Give context:
Assume viewer knows no previous information on situation shown on video.
Assume viewer knows no previous information on situation shown on video.
Explain in general terms:
follow proper names with clarification
Define acronyms
Assume viewer knows no previous information on situation shown on video.
Explain in general terms:
follow proper names with clarification
Define acronyms
Define course of action you wish viewer to take
Assume viewer knows no previous information on situation shown on video.
Explain in general terms:
follow proper names with clarification
Define acronyms
Define course of action you wish viewer to take
Include attribution information, website links, etc.
Assume viewer knows no previous information on situation shown on video.
Explain in general terms:
follow proper names with clarification
Define acronyms
Define course of action you wish viewer to take
Include attribution information, website links, etc.
Fill out all the fields on the video description.
Make it available
Upload it to different video platforms, for example:
http://youtube.com
http://dailymotion.com
http://vimeo.com
http://blip.tv
http://dotsub.com
http://dogooder.tv
http://facebook.com
Publish your work under a license that allows people to share and distribute your work freely, or make it easy for people to contact you to ask for permission to use it.
Publish your work under a license that allows people to share and distribute your work freely, or make it easy for people to contact you to ask for permission to use it.
For example: Creative Commons
Publish your work under a license that allows people to share and distribute your work freely, or make it easy for people to contact you to ask for permission to use it.
For example: Creative Commons
Add it to Creative Commons databases.
Finally...
Show, Tell, Ask:
Don't be afraid to:
Post your work on your social networks
Tell your contacts
Contact strangers and tell them about your video.
Ask people to share it with others and promote it
Afterthoughts
How to find citizen media videos:
Search for specific keywords and use synonyms for words within your area of interest.
Make your searches routine, to keep up to date with latest uploads
Use advanced search options.
Make your search on specialized engines
Search microblogging platforms such as twitter
Thank You!
Feel free to share, copy, modify and distribute (and translate!)
This work is licensed under the Creative Commons Attribution 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.