how to build a company page 2013
TRANSCRIPT
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Marketing Solutions 1Marketing Solutions
How to Build a Company Page
January 11, 2013
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Agenda:
� Company Page Elements
� Requirements
� Setting up a Company Page
– Overview Tab
– Products & Services
– Product Pages
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Company Page Elements
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Overview Tab Products & Services TabProduct Detail Page
Analytics Tab (not pictured)
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Company pages are self serve
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Requirements
You can add a new Company Page or edit the existing Company Page only if
you meet all of the following requirements:
1. You are a current company employee AND your position is on your profile
2. A company email address is one of the confirmed email addresses on your
LI account
3. You associate your profile with the RIGHT company. You must click on a
name from our company name dropdown list when you edit or add a
position on your profile
4. Your company’s email domain is unique to the company
Note: Common email domains like yahoo.com, gmail.com, and hotmail.com
can't be used when creating a company page because they're not unique to
an individual company.
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Step 1: Adding a Company
� Click ‘Companies’ on top nav
� Click ‘Add a Company’ from Companies Page
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Step 2: Populate Overview Tab
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1. Select Language
2. Designate Admins1. select up to 25 individual connections as admins
or grant permissions to all employees with your company email domain
3. Upload an hero image1. PNG, JPEG, or GIF; max size 2 MB.
2. Image sizes 646x220 and 50x50 pixels
4. Upload Logo1. PNG, JPEG, or GIF; max size 2 MB.
2. Note: Image will be resized to fit 100x60 pixels
5. Add Company Description
6. Add Specialties
7. Fill out Company Specifics1. Company Type
2. Company Size
3. Company URL
4. Industry
5. Operating Status
6. Year Founded
7. Company Locations (add up to 5)
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Step 3: Add Products & Services
� Select ‘Add a product or
service’ from the Admin Tool
dropdown
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P&S Edit Mode – Admin Tool P&S Finished Product
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content adapts to your defined audience
Up to 30 views
Feature products specific to defined audiences
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We can accommodate companies that represent
multiple business divisions, subsidiaries,
languages
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Multiple pages are mapped together with an Affiliate Module
Employee count: Roll up of parent and subsidiaries
Parent company Subsidiary company
Module displays all affiliated companies
Employee count: For subsidiary only
Followers count: For that page only (do not roll up)
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Companies can communicate directly with their
followers by sending Status Updates
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Send a Status Update from the Overview Tab
Enter your message for
your follower
Select whether it will
appear in all Follower
NUS feeds or go to a
targeted audience
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All targeting options match
LinkedIn Ads criteria
Making no selections
assumes “all” are targeted
Selecting segments in the target audience window
Choose all followers or
exclude employees. There is
no “employee only” option.
Displays targeted follower
and total follower counts
A minimum of 100
followers is required in the
target selects to create a
segment
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Refreshed daily
Updates stay on the
page for 40 days or up
to most recent 25,
whichever comes first
Find individual Update statistics on the Overview tab
All updates appear on
the Company Page,
including updates that
are targeted to specific
audiences
Pin one post to the top
(optional)
[Admin view]
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Admin View of Overview Tab
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Clicking on “targeted
audience” reveals
targeting that was
utilized.
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Pin an Update to the top of Update Stream
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And here’s the featured
Update in the update
stream. Click the red
arrow to un-pin it.
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Admins can access Page and Follower statistics
tabs to learn more about who is visiting and
engaging
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Accessing Company Page statistics
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Click on the Follower and
Page Insights links or use
the Edit drop down to
access statistics about
your Company Page
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Follow and Page Insights tabs
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Follower Statistics Page Statistics
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Questions?
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