how to build a facebook business video in 5 minutes
TRANSCRIPT
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HOW TO
BUILD AFACEBOOKBUSINESS VIDEOin 5 minutes
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Nearly half of U.S. small businesses don’t haveweb sites, according to a new study fromClutch.com. Instead, they’re using review sitessuch as Yelp.com and Angie’s List, or socialnetworks such as Facebook to get the word outabout their businesses.
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To promote moresmall business use ofFacebook’s platform,Facebook rolled outa new feature – YourBusiness Story –that makes it easierfor SMBs to tell theirbusiness storythrough video.
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Here's how tomake yours...
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Step 1: Go toyourbusinessstory.fb.com –Facebook will prompt you tolog on.
You can only create a businessvideo if you’re an authorizedAdministrator for a Facebookpage. If you’re an Admin formultiple pages, choose the oneyou want to create thisbusiness video for.
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Step 2: Choose your photos.
Facebook’s businesses aren’tfull-motion extravagances:they’re low-tech (albeitattractive) video montages thatsequence through 8 of yourphotos, providing a quick video montage. Facebooklets you easily select and sequence the photos sothat they provide the movement required to conveya good story. If you haven’t yet uploaded 8 photos,Facebook will prompt you to do so. Confirm yourphoto selections and go onto the next page.
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Step 3: Tell your story (very briefly)
Facebook only gives you90 characters to expressyour business saga: thesecharacters will appearafter Facebook’s cannedtext reading“We’re in the business of…” Obviously, you should choosetext that makes sense in this context. Once you’re happywith this text, choose “Confirm Your Story.”
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Step 4: Choose your music.
You’re not going to findanything particularlycutting-edge on this page(sorry folks, no Bowie,Prince, or Miles Davis here).
Facebook’s music accompaniment selections are a bitMuzaky, but are probably adequate for many smallbusinesses. Currently Facebook offers a “rocklike” track,“synth,” “electronica,” and percussion-only tracks.
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Step 5: Agree with Facebook’sterms.
Facebook provides someadditional boilerplate languagebeyond its standard TOSgranting it a worldwide, non-exclusive right to display yourideo around the world. Unlessyou have an objection to theseadded terms, click “I Agree” andyou’re done.
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Step 6: Wait About 10 Minutes.
Facebook processes these videos veryquickly: our test video was live on theintended page within about 10 minutes.
A note -- You can create additionalvideos with different storylines, which isvery useful if your business does morethan one thing.
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A couple ofinteresting thingsto notice aboutYour BusinessVideo are:
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1. It’s formatted in thesquare (1:1) format,which seems to havebecome the favoritevideo aspect ratio onsocial media, so checkto make sure that anyimages formatted toother ratios haven’tbecome cropped in anunpleasant way.
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2. The video addsa gentle zoom-outeffect to eachimage (call it a“limited Ken Burnseffect.”)
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3. Once your videois live, you canboost it – just likeany otherFacebook post.
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4. If you don’t likeyour video, youcan just delete it.
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Facebook’s video tool doesn’t provide anysophisticated effects, editing capabilities, or eventhe ability for the business to provide its own narrationtrack. Many small businesses may find it inadequate forpresenting a refined brand image.
But for those businesses who lack marketing budgets andwant to project a livelier, moreanimated view of what they do -- without spending muchtime or money doing it -- Your Business Story is worthinvestigating.
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Facebook's Your Business Story is quick,easy to use, and can put small businessesinto video production without spending adime on production.
Video is big these days: provided you have high-quality photos available (and a good story that willfit into the 90 character limit), you can get into thevideo game in less than a half hour of work.
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