how to build a lead gen machine - online sales pro · knowing your audience is essential. ......
TRANSCRIPT
How to Build a Lead Gen MachineIn 8 Simple Steps
Copyright © 2017 Online Sales Pro - All rights reserved.
Step 1: Planning Makes Perfect
Who is your audience?
Knowing your audience is essential.
● Who are they?● Where do they hang out?● What education do they have?● How much money do they make?● Are they married?● Do they have children?
What is their pain point?
Before you can solve a problem, you have to know what it is. Find potential pain points on:
● Forums● Social media● Surveys
How can you ease their pain?
Brainstorm ideas to help your target audience.
How can YOU or your products solve their problems?
What can you provide as a partial solution?
Generate leads by offering a partial solution for the problem in the form of:
● An ebook or report● Free consultation● A video series● A checklist or spreadsheet
This will be your lead magnet.
Step 2: Design Your Funnel
What does a funnel look like?
1. Landing page - Where the sign-ups happen2. Thank you page - Where people can download their
freebie3. Send out emails - Deliver the freebie and continue to
market4. Make sales - Use our mobile app to close the sale
Step 3: Create Your Traffic Plan
Where Does Your Traffic Come From?
How will you get your offer in front of people?
Organic Traffic
Natural traffic is slower, but doesn’t require much money:● Search engine optimization● Viral posts on social media● Content marketing
Paid Traffic
Paid ads drive traffic to your offer faster than SEO:● Social media ads● Google Adwords● Newsletter ads● Sponsored posts
*Online Sales Pro does not drive traffic
Want to speed up your traffic and boost your sales?
GrowthGeeks: http://onlinesalespro.growthgeeks.com
Learn to boost your traffic via hot social media sites like Instagram, Twitter and LinkedIn.
Facebook Ad Essentialshttps://osplabs.teachable.com/p/fb-ad-essentials
We’ll teach you to use Facebook ads to create a steady stream of traffic to your offers.
Step 4: Create a Lead Magnet and Emails
Build Your Lead Magnet
Types of lead magnets include:
- Ebooks or reports- Infographics- Videos- Training courses- Tutorials- Quick start guides
Remember, your lead magnet should at least partially solve your audience’s pain point.
Sample steps:1. Decide on a topic for a report.2. Hire a writer on Fiverr.3. Hire a designer to create a pretty PDF version of your
report.4. Upload finished product to Dropbox or Google Drive
and get a shareable link.
Ready to Create Your Lead Magnet?
Email Marketing
Once you have your lead magnet, it’s time to step up the email marketing. You need:
7-15 emails, sent over a period of 14-30 days
The first TWO emails deliver the lead magnets. The rest of the emails have one of two purposes:
Get people to engage OR get them to see a presentation.
Check out our Swipe File: http://onlinesalespro.com/swipes
Step 5: Create a Thank You Page
Elements of a Thank You Page
1. A brief thank you note.
2. Reminder of how they signed up.
3. Link to the lead magnet download.
4. Optional: Links to additional freebies or posts that readers may enjoy.
Step 6: Build a Landing Page
What is a Landing Page?
Your landing page is a focused page with a single purpose . . . to capture leads.
You’ll need 4 strong elements:
● Headline● Subheadline● Call to Action● Destination URL (thank you page)
Headline & Subheadline
Use an eye catching headline in an easy-to-read font. This should provide your reader with the immediate benefits of signing up, such as a free report or tutorial.
Your subheadline can explain more about what is on offer.
Keep it simple! You want people to sign up for more information, so don’t give it all away.
Call to Action
Tell people what to do. This is your call to action. Examples: ● Sign up today!● Get your free template now!● Click here● Fill out the form to get your free tutorial.● Get started now● Grab your free report!● Get it now!
After they complete the action, redirect the user to your thank you
page or destination URL.
Step 7: Upload and Connect Your AutoResponder
What’s an AutoResponder?
An autoresponder automatically sends pre-written emails for you. You need 7-15 emails set up ahead of time.
Emails 1 & 2: Provide sign up confirmation and a link to the lead magnet. Welcome the reader to your list.
Emails 3-7: Give useful information and invite readers to take action. Ask questions. Invite them to write you or to attend a presentation.
Once the initial emails are sent, you can follow up with the occasional reminder and up-to-date, manual note.
http://ospautoresponder.com (free trial)
Build Your AutoResponder
Your list requires fresh emails on a regular basis and an autoresponder like AWeber makes this simple.
Learn more about using an autoresponder on the resources tab.
Use OSP Express to speed the process up and track everything! Get it here: http://ospexpress.com/
Step 8: Test Your Funnel
Step 1: Use a fresh email to test your funnel.
Step 2: Make sure the process works.
Step 3: Tweak as needed.
Step 4: Repeat the test.
What next? Use this roadmap and start generating leads today!
Thanks!
Online Sales ProPhone: 888-477-3345Email: [email protected]
2231 N. Indian Ruins Rd. Ste 3 & 4Tucson, AZ 85715