how to build an iot startup - syam @ieee tensymp 2015
TRANSCRIPT
How to Build an IoT StartupSyam Madanapalli | IEEE Senior Member | Cofounder at iRam Technologies
@smpalli
@smpalli
Outline
My journey at iRam
• Technology
• Design and engineering
• Market reaction
Considerations for the new IoT Entrepreneurs
• Product positioning
• Product design
• Markets
• Ecosystem support
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How we started iRamTechnology Driven
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Technology
Connectivity for trillion things.
A BIG opportunity for innovation.
IPv6 – Provides large address space
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Products
The most interesting things to be connected
Electrical Switch inside and Electrical pole outside
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Engineering
Divide and Conquer
Applied for Patent
Controller
User Interface
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ArchitectureConnects to Home WiFi Router
Eliminates the need for a Gateway
Control and Monitor through Mobile App
Low barrier for consumer entry
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Engineering
Multi-level access
• Over the Internet
• Over the WiFi
• Manual control on the switch
For Usability
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Industrial Design
Taken up after the prototyping
Multiple revisions
Took more time
Difficult to deal with small scale industries
Very Challenging
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India Innovation Initiative – i3Most Innovative Product Award
NASSCOM Emerge50 2013NASSCOM's emerging Startup
Patents and TrademarksFiled for two patents and two trademarks
IESA Technovation AwardThe most innovative product made
in India
Editor’s Choice AwardThe emerging company
Awards
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Considerations for Building IoT StartupsFind who has your money and plan how to get that
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Product Positioning
Your customer should be able to use your products to get the end results t
Results: Typically the RoI and/or comfort.
Otherwise,
your customer is at one level up.
Identify your customer and how the customer uses it
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Your Product
The Complete thing
Elegant Intelligent
Empowering Complete
Deep
The Art of the Start 2.0, Guy
Kawasaki
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Traction Building Check if you are improving
what the customer want to do
Collaborate
Use social media
Market Projections: Do bottom up calculations
Early validation is critical
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IoT Business Model
Sunk money subscriptions
If the customer is not ready for this, you do not have a business case.
Recurring Revenue
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Founding Team
Do not hire an inferior candidate just because he/she is your friend.
Three questions*
1. Can the candidate do what you need?
2. Does the candidate believe in what you’re doing?
3. Is the candidate likeable and trustworthy?
Should complement each other
Get a better candidate than you
* The Art of the Start 2.0, Guy Kawasaki
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IoT MarketseCommerce and Supply Chain
Large Farms and warehouses
Manufacturing
Energy
Transport
Healthcare
Focus on RoI in 2 to 3 years
Commercial market is preferred over the consumer and government markets
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IESA & TiE Assistance for IoT Startups
Venkatesh Kumaran
Vice President-Operations
IESA - www.iesaonline.org/
Arvind Tiwary
IoT SIG Chair
TiE, Bangalore
IoT for India: TiE and IESA Initiative
http://www.iotforindia.org
Assistance for
Design for Manufacturability
Testing & Certification
Interoperability and Standards
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IESA-TiE Mentoring Startups
Startup Market
PREVA systems IoT Platform
Retisense Healthcare
Shristi ESDM Micro Finance
Smartbuildings Energy
Surmount Home Automation
TIN Parking
Wisys technologies Energy
Xenon Automotive Automotive
Startup Market
Aksharanet AI ?
Cardiac Design labs Healthcare
Cooey Healthcare
EasyM2M Security
iMONITOR Home Automation
Intugine Gaming?
JINGLEE Finance?
Loginext Logistics
Thank [email protected]