Sweet Tooth

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Starbucks’ Starbucks Rewards

Starbucks’ Starbucks Rewards

Starbucks’ program combines a beautifully-designed, high-functioning mobile app with two customer tiers that place an emphasis on social

status and convenience to deliver a customer experience that millions of people have incorporated into their daily routines.

e.l.f. Cosmetics’ Beauty Squad

e.l.f. Cosmetics’ Beauty Squad

Beauty Squad is an excellent example of a well-branded tiered program. Using a multitude of pinks and lip motifs, Beauty Squad has been

easily integrated into e.l.f.’s branding scheme. Additionally, customers can easily see how close they are to the next tier within the account

window and are given access to increasingly valuable and experiential rewards as they move up tier by tier.

Neiman Marcus’ Incircle

Neiman Marcus’ Incircle

Defined by its extensive number of tiers and

luxurious experiential rewards, Incircle has designed a

world-class explainer page that clearly

correlates with Neiman Marcus as a brand. On top of that, additional features like the Perk

Card treat members to a personalized

rewards experience that is hard to match.

https://www.sweettoothrewards.com/

Looking to build an inspiring VIP program of your own?