Ad display and revenue Model for your App – The Basics

Advertising is one of the largest revenue generation strategies, incorporated globally. If done right, it can not only generate a major chunk of money for you but also make your app visible to a greater audience at minimal effort.

This space will tell you all that you need to know about generating revenue through advertisements.

Ad Types Mobile ads differ according to the size, complexity, and impact the advertiser is hoping to achieve. According to the different needs and goals, three types of ads are prevalent in the industry today –• Banner Ad• Interstitial Ad• Video Ad

Ad Serve Strategies Ad serving is about placing your ad on a mobile app/website. There are two strategies that you can incorporate for maximum revenue generation.

• Self Sourced Ad• Mediation Platforms

Self-Sourced AdSelf Serve advertising shares a common goal with text advertising and micro advertising campaigns – Efficiency. Here you directly tie up with the advertisers and source your ads, eliminating ad representatives from middle. The scheme works best if you are targeting a niche audience that is also the TG of a specific segment of advertiser.

Mediation Platforms• Ad Exchanges – a technology

platform that facilitates buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding.

• Ad Network – connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

Monetization Models In exchange of showing advertisements on your mobile app, you can earn money using any one of the monetization models.

• Revenue per Click• Revenue per Install• Sponsorship

• Revenue-Per-Click (RPC)The Pay-Per-Click model requires the advertiser to pay for every click on the advertisement unit.

• Revenue-Per-Install (RPI)In this model, you make money when the user clicks and then downloads the ad you serve in the mobile app.

• SponsorshipsSponsorship entails partnering with advertisers, who provide your users with rewards for completing certain in-app actions.

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We excel in assisting startups with disruptive ideas and enterprises looking to innovate their businesses with mobile-first technology. We are practitioners of AGILE development and can help you build your Uber for X business, in as early as 90 days