which location based technology should you choose for your next app development
TRANSCRIPT
Which Location Based Technology Should You
Choose For Your Next App Development
While mobile technology has allowed us to break the geography and stay connected anywhere, location is proving to be more important than ever.
For many categories of mobile apps, context, personalization, and location are the trifectas of exceptional user experiences. A contextually and personalized relevant user experience and location is increasingly becoming a factor that enhances personalization and makes user experiences more relevant.
Companies are realizing the value of having mobile applications with location based features, and there are a number of options to accomplish this.
Let’s discuss the biggest three and in what scenarios do they work best in:
1. GPS (Geo-fencing)Geo-fencing makes use of the GPS technology to determine a user’s location in propinquity to a given location. Using the coordinates from a user’s device, messages and actions can be pushed to users devices when they enter a preset area.
Advantages of GPS• Limited range• Widespread technology, which means it’s highly accessible• Requires user consent
Disadvantages of GPS• Lacks accuracy indoors as it is vulnerable to obstruction• Less accurate for ‘micro-location’ proximity based activities• Requires a lot of power and thus drains mobile device
batteries quickly
Use Cases for GPS• ‘Macro-location’ activities • Outdoor environments• Messaging to drive foot traffic to location
2. Bluetooth Low Energy (BLE) & BeaconsBluetooth Low Energy (BLE) is the application friendly version of Bluetooth that allows device connectivity. BLE is at present being used widely, and is the heart for applications like iBeacon, SetBeacon and Eddystone. Beacons work collectively with mobile apps to trigger specific actions or messages based on some rules, such as triggering a push notification when a user is within a certain periphery of a beacon device.
Advantages of Bluetooth Low Energy:• Well documented and standardized app development architecture• Standard protocol and ability to work across platforms and devices• Best option for context-aware messaging
Disadvantages of Bluetooth Low Energy:• Requires a mobile app• Not ideal for outdoor environments• Lower range than GPS
Use Cases for Bluetooth Low Energy & Beacons:• ‘Micro-location’ activities• Tracks specific customer data• Indoor environments
3. WiFiWiFi works by using the existing WiFi infrastructure to discover devices that have their WiFi turned on to determine a location. This method is used for sending push notifications and other significant information to consumers based on their location.
Advantages of WiFi• Extensively accessible as all mobile devices are able to connect
to the networks• Can be used without an app• Companies and stores with WiFi networks in place have the
technology to engage customers
Disadvantages of WiFi• Not a good option for context-aware messaging on a granular
level • It has concerns with both relevancy and privacy as consumers
are not asked for their permission openly
Use Cases for WiFi• Deliver general mobile content • Indoor environments
Are BLE and Beacons the Future of Location-Based Tech
for Mobile Apps?
The assessment between BLE, GPS and WiFi is not new. However, looking at the location based mobile technologies in the context of IOT and the ever increasing importance of personalization is a task that Mobile Application Development Companies in India are still stressed with.
At Seasia Infotech we believe that with IOT, communication between devices and things is a major necessity. A device needs to know what it is communicating with, that means that there needs to be a way to differentiate between things within the network. By far, beacons are the most effective means to accomplish this in comparison to GPS and WiFi.
This said, deciding on the perfect location-based mobile technology for your company really depends on what you are planning to accomplish. In many cases, it is ideal to have an arrangement of these technologies.
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Seasia InfotechAddress: C 136, Industrial Area, Phase–8,
Mohali -160062,Punjab, India
Phone: +91-172-5218500Email: [email protected]
Website: http://www.seasiainfotech.com/
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