how to create a blogging plan for your nonprofit
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How to Create a Blogging Plan for Your Nonprofit#12NTCblogplan
Britt Bravo@bbravo
1Thursday, April 5, 2012
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Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online #12NTCblogplan www.nten.org/ntc/eval
2Thursday, April 5, 2012
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9 Qualities of a Juicy Nonprofit Blog
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1. Visual
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charity:water post, “recognizing women in the water crisis”
http://www.charitywater.org/blog/
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2. Creative
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dc goodwill fashionista
http://www.fashionofgoodwill.org/blog/
5Thursday, April 5, 2012
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3. Voice
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volunteermatch engaging volunteers’ blog post, “great volunteers make great pet sitters at rover.com”
http://blogs.volunteermatch.org/engagingvolunteers/
6Thursday, April 5, 2012
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4. Inspires
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fair trade usa’s post, “fair trade recipe: chocolate covered cherry cupcakes”
http://fairtradeusa.org/blog
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5. Activates
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first book’s post, “let’s read across america”
http://blog.firstbook.org
8Thursday, April 5, 2012
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6. Educates
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enough post, “congressmen and human rights champions jim mcgovern and frank wolf introduce new sudan bill”
http://www.enoughproject.org/blog
9Thursday, April 5, 2012
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7. Engaging & search-friendly titles
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Which posts do you want to open? Why?
A. 5 Poverty-fighting Women to Watch
B. International Women’s Day - 8 Mar 2012
C. International Women’s Day 2012: 10 Things You Can Do to Stay Informed and Help Women Everywhere
D. Poor People Don’t Just Need Cash, They Need Bank Accounts
E. Women and Poverty
10Thursday, April 5, 2012
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8. Updates regularly
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salvation army blog, doing the most good
http://blog.salvationarmyusa.org/
11Thursday, April 5, 2012
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9. Easy to subscribe, share & comment
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amnesty usa blog: human rights now
http://blog.amnestyusa.org/
12Thursday, April 5, 2012
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7-Step Basic Blog Plan
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1. Why do you want to start a blog?
A. What goal will a blog help your organization achieve?
B. What would a successful blog look like?
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14Thursday, April 5, 2012
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2. Who are your ideal readers?
A. Think of 3 real people who represent your ideal readers.
B. What blog content would be valuable and interesting to them?
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3. What will your posts be about?
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21 Types of blog posts
1. Answer readers’ questions
2. Ask for help
3. “Best of” lists
4. Challenge (e.g. post one photo a day of x)
5. Comment on current events
6. Click list of other blog posts
7. Guest posts
8. How-tos
9. Interviews
10. Notes “from the field”
16Thursday, April 5, 2012
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21 Types of blog posts (cont.)
11. Numbered lists
12. Opinion
13. Personal story
14. Photos
15. Podcast
16. Regular column
17. Reviews: books, films, music, products
18. Round-up of news about your field/topic/issue
19. Series
20. Video
21. Your organization’s news
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4. Who Will Contribute to Your Blog?
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Possible staff needs
• Blogger(s)
• Managing Editor
• Outreach/Community Builder
• Web Designer
• Tech Support
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5. What Features Do You Need?
• Will the blog be separate, or a part of your website?
• If the blog is separate, how will you link back to your main site?
• Will you have a customized look, or use a template?
• Will you have subscription by rss and/or email?
• Will you be adding social media badges to your sidebar, or menu (e.g. Twitter, Facebook, Google +, YouTube)?
• Will your About information be on the blog, or on a separate page?
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19Thursday, April 5, 2012
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• How many bloggers will you have? Will they have their own profiles?
• Will you show your post archive?
• Will you have a blog roll?
• Will you be using categories?
• Which sharing buttons will you use on your post (e.g. the ones that come with your blogging platform, or services like AddThis)?
• Will people be prompted to donate on your blog?
• Do your ideal readers need to be able to translate your blog?
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20Thursday, April 5, 2012
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6. How Much Time Do You Need?
• Writing
• Reading
• Commenting
• Sharing posts on social networking sites
• Measuring impact
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21Thursday, April 5, 2012
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7. How Will You Measure Impact?
• Comments • Press
• Community • Referrals from other sites
• Donors • Retweets and “likes”
• Page views • Subscribers
• Popularity of particular posts • Time on blog
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22Thursday, April 5, 2012
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12 Traffic Tips
1. Share your posts on social networks
2. Link to posts in your e-newsletter
3. Comment on other blogs
4. Write posts about current events
5. Participate in carnivals and online events
6. Ask a question; ask for help
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23Thursday, April 5, 2012
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12 Traffic Tips
7. Write numbered lists
8. Write how-tos
9. Share a strong opinion
10. Interview people (especially if they have a blog, or e-newsletter!)
11. Write titles that tell potential readers, and Google, what your posts are about.
12. Notice which of your posts are popular; write more like them!
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24Thursday, April 5, 2012
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Contact me with your questions!
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Britt Bravo
www.brittbravo.com
Twitter: @bbravo
http://havefundogood.blogspot.com
http://vegcookbookclub.com
25Thursday, April 5, 2012
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Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online #12NTCblogplan www.nten.org/ntc/eval
26Thursday, April 5, 2012