how to create an advertisement using the 5-w's and an h
DESCRIPTION
This is a SlideShare version of an interactive computer based tutorial that will help students learn, practice and reinforce skills needed to write an advertisement using who, what, when, where, why & how.TRANSCRIPT
Creating an Advertisement Using the 5-W’s and an H
Corey Jermaine Anderson | Broadcasting I | Commercials, PSA’s and Advertisements – 1
Click HERE to Begin the Tutorial
Tutorial Basics
This is an interactive tutorial. You will use it to further your knowledge on using the 5-W’s and an H to generate advertisements.
Click the button to advance to the next slide in a section.
Click the button to view a previous slide in a section.
The Navigation Bars on the side will also help guide you on your tutorial.
Please complete each section of the tutorial as it is designed for your benefit.
You Have Completed This Section. Click [Lesson Overview] on the left to Continue.
Lesson Overview
This semester we have learned various ways to create an advertisement.
Advertisements are also called Spots.
The text of an advertisement or spot is called Copy.
Lesson Overview
Using the 5-W’s and an H to create copy helps ensure that you have covered all the bases for whatever you are trying to advertise.
There are many ways to start an advertisement. Here are a few: You can begin with a surprising
fact Describe the setting Use dialogue Ask a question
Lesson Overview
The 5-W’s and an H
WHO is the subject or target audience?
WHAT is being advertised or promoted?
WHEN is the right time for the audience to take advantage of what you are advertising?
WHERE is the audience able to take advantage of what is being advertised?
WHY would the target audience be interested or why is this being advertised?
HOW is the target audience able to take advantage of what is being advertised?
Lesson Overview
When you turn in copy for class it should have the following information and formatting
included: Your Name The Commercial Title The Time Stamp ( :30s or 60s) All Copy is TYPED IN CAPITAL
LETTERS Use Times New Roman Font Your Font Should Be 16 Point Copy Should be Double-Spaced
You Have Completed This Section. Click [Guided Practice] on the left to Continue.
Guided Practice
Legacy Soul Food is hosting a Food Tasting. The owner has agreed
to offer $10 to the 3 best commercial writers.
Let’s see if you can identify the 5-W’s and an H. On the next few
slides you will have the opportunity to practice using the 5-W’s and an H. You may want to jot down your answers to
use them for your assessment at the end
of this tutorial.
Guided Practice
The 5-W’s and an H
WHO is the subject or target audience?
Haute Monde
Helen Neely
Legacy Soul Food
Guided Practice
The 5-W’s and an H
WHAT is being advertised or promoted?
Ethereal Sounds
Food Tasting
Art Show
Guided Practice
The 5-W’s and an H
WHEN is the right time for the audience to take advantage of what you are advertising?
August, 4th 2012
This Weekend
In a Few Months
Guided Practice
The 5-W’s and an H
WHERE is the audience able to take advantage of what is being advertised?
Mud Island
The Restaurant
Clark Opera Memphis Center
Guided Practice
The 5-W’s and an H
WHY would the target audience be interested or why is this being advertised?
New Shoes
City Annexations
Promote Legacy Soul Food
Guided Practice
The 5-W’s and an H
HOW is the target audience able to take advantage of what is being advertised?
On YouTube
Purchasing Tickets
Walking on Beale St.
You Have Completed This Section. Click [Assessment] on the left to Continue.
Click Here to Take the Assessment and Create Your Spot.
Your Efforts Could Earn You $10 | I wish you well!Remember the guidelines for writing Copy. On this assessment you will not be able to use 16 Point Font, however
you will follow al other formatting procedures.. Feel free to review them in the Lesson Overview Section by clicking HERE. | To View the Flyer again and draft your commercial, click HERE.
Right On!
I Don’t Think So…Try Again