HOW TO CREATE PROFESSIONAL VIDEO CONTENT

…in minutes… for FREE!

WHY VIDEO?❆ 79% of all global consumer internet traffic will come

from video by 2018. Source: Cisco❆ Social Video generates 1200% more shares than text

and image combined. Source: Brightcove❆ Including a video on a landing page can increase

conversion by 80%. Source: Adobe❆ In the last month alone, over 3 million small

businesses have posted a video on Facebook. Source: Sheryl Sandberg, COO of Facebook.

PREP❆ What is the PURPOSE of your video?❆ Will there be a CALL TO ACTION?❆ WHERE do you plan to share your video?❆ What CONTENT will you include?

❅ Prepare your PHOTOS & VIDEO clips

CREATE: Adobe Spark❆ Pick a TEMPLATE (or start from scratch)❆ Add your ‘SLIDES’❆ Choose a LAYOUT for each slide

❅ Add Photos &/or Videos ❅ Add text

❆ Add NARRATION (optional)❆ Change MUSIC❆ Change THEME?

SHARE❆ Download your video FILE❆ Upload to FACEBOOK, YOUTUBE, TWITTER…❆ Promote, BOOST❆ Share!❆ EMBED

ADOBE SPARK❆ Go to bit.ly/marispark❆ SPECIAL GUESTS!❆ Q&A