how to create rich push notifications in 4 simple steps
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How To Create Rich Push Notifications in 4 Simple Steps
“Whether you’re sending an iOS or Android push notification, adding rich media is a
great way to boost user engagement.
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“
Learn how easy it is to create and send rich push notifications in this guide.
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Why Create Rich Notifications?What kind of ROI can I expect?
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How do 56% higher direct open rates sound?
Use of an embedded image within an Android push notification resulted in up to a 56% higher direct open rate on average* compared to mobile push notifications without an image.
*Source: Urban Airship data study
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Send images, videos, gifs, audio and more, like... ● Video replays of important
moments ● Animated gifs that make them
laugh● Exclusive sneak previews of
new products● Pictures of the delivery person
on their way
Bottom Line: Rich media brings your notifications to life.
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(Get way more ideas & use cases in our free
Rich Notifications Inspiration Guide.)
http://bit.ly/RichPush
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How To Create a Rich Push Notification
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Step 1
Create a new message in the Urban Airship Engage Composer, and add the text for your rich push notification.
TIP - Write your text in a way that makes sense for all users, including those who may not receive the rich media sent with your notification.
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Step 2
Add the rich media!
iOS 10 notifications support images, animated gifs, videos, and audio files, while Android notifications support images only.
TIP - We’re seeing best deliverability with files under 2MB.
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Step 3
Add any other optional features with your message such as a title or summary — or interactive buttons.
TIP - Make rich push notifications even more powerful with interactive buttons, available out of the box in our Engage solution.
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Step 4
See a preview of your rich push notification, and choose when you want your message to go out. That’s it — you’re done!
Want more details? Check out our related blog post for a more detailed dive into each step.
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It’s That Simple. Ready to Get Started?
Schedule a demo, and we’ll show you how it works, talk about your use cases, and get you started — for free.
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Get More Ideas & Info on Rich Push Notifications
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eBook: Dozens of ideas for rich push notifications that get results >>
Blog Post: Deeper dive on creating your first rich push notification >>
Blog Post: Get the stats on how push notifications that include pictures perform >>
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