how to create + track (+proof) return on investment on social media - without anything else but what...
DESCRIPTION
Use the knowledge already obtained in the company, and lead the traffic from social media toward what (already) works. Use measurable methods!! As long af you drive traffic thru unmeasurable channels you leave yourself without the ability to track and proof... Choose therefore FB Ads -> Campaign Site -> e-mails -> hand over to the salesperson who already knows how to finish the deal.TRANSCRIPT
LEARN TO
CREATE + TRACK
+ PROOFRETURN ON INVESTMENT
ON SOCIAL MEDIA
FRUSTRATIONWHAT’S THE ROI?
WHATS THE ROI
OF PRINT ADVERTISING?
IT DEPENDS!• OF YOUR ADS• IN THIS EXACT MEDIA• IN THE GIVEN PERIOD
SO WHATS THE ROIOF YOUR
FACEBOOKPAGE?
IT DEPENDS!!!!
DIFFERENCEBETWEEN ADS ON FACEBOOK
AND IN THE PAPER…
IS, YOU ARE THE PAPER!
YOUR COMPANY
SO IF RESULTS ARE POOR
YOU’RE EITHER
POOR
AT ADVERTISINGOR (IN FACT)POOR AT BEING A PAPER
WE NEED ASALESFUNNEL
START FROM THE BOTTOM
WHERE TO START?
… WORKS ALREADY?
… GETS PEOPLE TOWARDS WHAT WORKS?
… GIVES US PERMISSION TO SPEAK TO PEOPLE?
… IS THE CONVERSION?
WHAT…
… IS NEEDED TO INITIATE THAT PROCES?
EXAMPLE
MORE SALES
TESTDRIVE
E-MAIL CAMPAIGN
GETTING PERMISSIONS
ADS ON SOCIAL MEDIA + ORGANIC BUZZ
PLAN AND BUILDYOUR
SALESFUNNELS… AND THEN TURN TO SOCIAL MEDIA
… WORKS ALREADY?
… GETS PEOPLE TOWARDS WHAT WORKS?
… GIVES US PERMISSION TO SPEAK TO PEOPLE?
… IS THE CONVERSION?
WHAT…
… IS NEEDED TO INITIATE THAT PROCES?