how to create your visual marketing plan
DESCRIPTION
A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that's what we'll be creating in this hands-on, practical, action-filled event. In this webinar you'll:• Learn how to create a simple marketing plan.• Identify all the products and services you are currently offering - including some you probably didn't realise...• Create new opportunities to earn more money by offering new products and services.• Merge your social media efforts with your products and services. • Define a simple pathway for your customers to buy more easily from you.• Outline a clear plan of attack to implement your marketing plan.TRANSCRIPT
![Page 1: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/1.jpg)
Geoff McDonald @IdeasMarketing #ideaslunch
How to Create Your Visual Marketing Plan
It’s OK, we haven’t
started yet!
Before we start... Download and Print
http://geoffmc.com/qVRCcF
![Page 2: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/2.jpg)
How to Create Your Visual Marketing Plan
Geoff McDonald @IdeasMarketing #ideaslunch
![Page 3: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/3.jpg)
Ideas ArchitectBook Rapper
Follow conversation on Twitter: @ideasmarketing
![Page 4: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/4.jpg)
?Geoff McDonald @IdeasMarketing #ideaslunch
![Page 5: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/5.jpg)
Your Idea, Your Marketing PlanPart 1
Geoff McDonald @IdeasMarketing #ideaslunch
![Page 6: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/6.jpg)
ProductService
Idea
Traditional MarketingTraditional Marketing Plans hide in drawers and computers
![Page 7: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/7.jpg)
Idea
See it everyday!
Why you need a Visual Marketing Plan
![Page 8: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/8.jpg)
Idea
Product/Service
Ideas Marketing
You need an Ideas Marketing Plan!
![Page 9: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/9.jpg)
IdeasMarketing.com.au/Webinars/
ManifestoA public declaration of your Idea
![Page 10: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/10.jpg)
1000manifestos.com
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
![Page 11: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/11.jpg)
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Idea
1000manifestos.com
![Page 12: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/12.jpg)
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Vision
1000manifestos.com
![Page 13: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/13.jpg)
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Market
Geoff McDonald @IdeasMarketing #ideaslunch
![Page 14: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/14.jpg)
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Results
1000manifestos.com
![Page 15: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/15.jpg)
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence Implement
1000manifestos.com
![Page 16: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/16.jpg)
Campaign
Money
Ideas People
IdeasMarketing.com.au/Webinars/
![Page 17: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/17.jpg)
Curves and Ladders
Geoff McDonald @IdeasMarketing #ideaslunch
![Page 18: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/18.jpg)
?Geoff McDonald @IdeasMarketing #ideaslunch
![Page 19: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/19.jpg)
The Ideas Marketing CurvePart 2
Download Template: http://geoffmc.com/qVRCcF
![Page 20: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/20.jpg)
What are your offers?
Step 1 : Write a list of all the products and services you offer
![Page 21: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/21.jpg)
How much?
Step 2 : Put a price next to each offer
![Page 22: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/22.jpg)
The Ideas Marketing Curve
![Page 23: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/23.jpg)
The Ideas Marketing Curve
$$$
![Page 24: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/24.jpg)
The Ideas Marketing Curve
$$$
Relationship
![Page 25: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/25.jpg)
Ascension
$$$
Relationship
![Page 26: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/26.jpg)
The Ideas Marketing Curve
$$$
Relationship
![Page 27: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/27.jpg)
$$$
Relationship
The Ideas Marketing Curve
Price Point
![Page 28: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/28.jpg)
$$$
Relationship
Step 3 : Map your seven offers!
![Page 29: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/29.jpg)
$$$
Free
Relationship
Low
High
Analysis : Product and Service Segments
![Page 30: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/30.jpg)
$$$
Virtual
Relationship
Group
Personal
Analysis : Three Typical Segments
![Page 31: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/31.jpg)
$$$
Webinar
Relationship
Workshop
Consult
Example : Ideas Marketing - My Business
![Page 32: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/32.jpg)
Analysis : What’s your seed?
What’s your City Circle Tram?
![Page 33: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/33.jpg)
Analysis : Most profitable, strategic, enjoyable...
What’s your Rolls Royce?
![Page 34: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/34.jpg)
Analysis : Good not great...
What’s your Ford?
![Page 35: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/35.jpg)
Analysis : Product and Service Segments
Blog News ???
![Page 36: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/36.jpg)
Free Offers : Digital, Sample, Lite
Low Cost to You,High Value to Them
![Page 37: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/37.jpg)
Social Media can be free and fee
Your Social Media Seeds
![Page 38: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/38.jpg)
$500
What are your pricepoints? Any gaps?
$100
$$$$$$
$1000
$5000
![Page 39: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/39.jpg)
$$$
Relationship
Group : Workshop
Personal : Ideas Hour
Is there a split or overlap?
$450
![Page 40: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/40.jpg)
?Facebook.com/IdeasMarketing
![Page 41: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/41.jpg)
The Ideas Marketing LadderPart 3
Download Template: http://geoffmc.com/qVRCcF
![Page 42: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/42.jpg)
The Ideas Marketing Ladder
![Page 43: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/43.jpg)
SOCIAL MEDIA
NEWSLETTER
WEBINAR
ONLINE COURSE
WORKSHOP
CONSULT
RETAINER
![Page 44: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/44.jpg)
Step 1 : Map your 7 Offers onto your Ideas Marketing Ladder
![Page 45: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/45.jpg)
OFFER1 Tactic2 Tactic3 Tactic
Tactic = What am I doing to attract people to my offer?
![Page 46: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/46.jpg)
WEBINAR
Ascension : Your previous offer is a tactic for your next offer
NEWSLETTER
![Page 47: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/47.jpg)
SOCIAL MEDIA
NEWSLETTER
WEBINAR
ONLINE COURSE
WORKSHOP
CONSULT
RETAINER
![Page 48: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/48.jpg)
NEWSLETTER
WEBINAR
SOCIAL MEDIA
1 Promote in Newsletter2 Special Offers3 Links to Previous Recordings
1 Post on Newsletter Offer2 Twitter feed from Newsletter3 Facebook Page Sign-Up Form
1 Blog2 Twitter3 Facebook
123
![Page 49: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/49.jpg)
Step 2 : Write down three tactics that go with each of your offers
![Page 50: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/50.jpg)
?Geoff McDonald @IdeasMarketing #ideaslunch
![Page 51: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/51.jpg)
What’s Next?Part 4
Geoff McDonald @IdeasMarketing #ideaslunch
![Page 52: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/52.jpg)
$$$
Relationship
Map your offers!
![Page 53: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/53.jpg)
NEWSLETTER
WEBINAR
SOCIAL MEDIA
1 2 3
1 2 3
1 2 3
123
Complete your Tactics!
![Page 54: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/54.jpg)
Idea
Review your...
Geoff McDonald @IdeasMarketing #ideaslunch
![Page 55: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/55.jpg)
Idea
Stick ‘em on your wall!
Geoff McDonald @IdeasMarketing #ideaslunch
![Page 56: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/56.jpg)
September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
Put Your Hand Up!
![Page 57: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/57.jpg)
Option 1 - How to Create Your BIG Idea - In Depth!
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
![Page 58: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/58.jpg)
Option 2 - How to be Excited About Your Business Every Day
Design Your Business Game
![Page 59: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/59.jpg)
Option 3 - The Top Ten Products You Need To Create
![Page 60: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/60.jpg)
September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
Vote Now!
![Page 61: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/61.jpg)
Melbourne 14 October 8:30am - 5:00pm
Workshop: How to Design, Build and Sell Your Ideas
![Page 62: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/62.jpg)
More: IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Idea
$450 +GST
$270 +GST22nd September
![Page 63: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/63.jpg)
More: IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Idea
$450 +GST
$270 +GST22nd September
![Page 65: How to Create Your Visual Marketing Plan](https://reader034.vdocument.in/reader034/viewer/2022042714/5552ad5fb4c9052e568b4aba/html5/thumbnails/65.jpg)
Geoff McDonald @IdeasMarketing #ideaslunch
To learn more, teach others!