how to design, and extend, great content experience: a culinary , somewhat cautionary, tale
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How to design, and extend, great content experience: A culinary , somewhat cautionary, tale. Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi 21 March 2014 Susan MacMillan ILRI Public Awareness. Prepare 6 ingredients. Branding Appetizing Digestible Nourishing Mobile - PowerPoint PPT PresentationTRANSCRIPT
How to design, and extend,great content experience:
A culinary, somewhat cautionary, taleWater, Lands and Ecosystems-ILRI Blogging Workshop
ILRI Nairobi 21 March 2014
Susan MacMillan ILRI Public Awareness
Prepare 6 ingredients
• Branding
•Appetizing
•Digestible
•Nourishing
•Mobile
•Lasting
Branding
Make itBRANDED
•Colour
•Pictures
•Style guide
•Blog guidelines
•Categories/tags
•Workflows
Appetizing
Make itAPPETIZING
• Pretty setting• Tasty nibbles• Pithy headlines•Arresting pictures• Engaging captions• Punchy quotes• ‘Display text’• Spot colour
Digestible
Make itDIGESTIBLE
•Arresting facts•Memorable quotes•Trenchant summaries•Embedded videos•Witty remarks•(Parenthetical remarks)•Symmetries / Poetries• Jargon/acronym free
Nourishing
Make itNOURISHING
•Tell stories•State facts•Read others•Link others•Quote others•Credit others•Make it personal•Make it new•End it well
Mobile
Make itMOBILE
•iPads / Tablets
•iPhones
•Smart phones
•Dumb phones
•Websites
•Radio / TV
Lasting
Make itLASTING
•Twitter•Tumblr•LinkedIn•Facebook•Google+•Website•Enews•Storify
•RebelMouse
Acknowledgments
•ILRI KMIS / Angela Nekessa, Ben Hack
•ILRI bloggers / Paul Karaimu
•CGIAR, WLE / Abby Waldorf
THANK YOU
The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.
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