How To Do It Room The Challenges and Triumphs of Building an

Entrepreneurship Program

Karen WidmarEntrepreneurship Educator

Northeast Wisconsin Technical College &

Amy Valente, MBA, PMPBusiness Faculty at Cayuga Community College

NACCE Fellow, Curriculum & Training

Background

The Entrepreneurial College Culture

Getting Started

Getting Started: Internal and External PartnershipsInternal Academics

Sub-plan of Business Management Required for Digital Photography Required for Viticulture and Enology

Multi-DepartmentBi--monthly meetingsArtisan Center Culinary/Incubator Kitchen

External Business/Leadership Coaching Workshops CDFI Referral PartnershipsTechnical Assistance

Networking with EDC’s

Supporting Entrepreneurship Students

Resources and Funding

Marketing Your Program

Recent LaunchAssistance Provided: • General business coaching • Focus group using PTA students • Financial, manufacturing and

legal resource guidance• Promotional strategy

development • Website, logo, and collateral

material review & guidance

Growth Initiative

Assistance Provided: • Interns “Biz Squad” Pilot – Graphic Design & Social Media Campaign• Logo and collateral material redesign • Review product and service mix • General business and management coaching • Business growth campaign development

Survive & Thrive

Assistance Needed: • Access to capital • Website & ecommerce presence • Management coaching • Systems, operations and HR development• Ongoing financial and bookkeeping support

Importance of Planning

Dean, CTED

Director, Entrepreneur/ Business Development Center

ERC Coordinator

Workshop Facilitators Startup

Coaches

Artisan and Food Processing Coaches

Entrepreneurship

Instructors

Account Executives

Business Coaches/

ConsultantsIncubator Manager

Support Staff

Staying Relevant

Top 5 Tips for Success

1. Create a Vision

2. Communicate your vision & relevance of entrepreneurship

3. Perseverance

4. Find Champions/Partners on campus and in community (No Lone Wolf)

5. Lead from the bottom

Highlights of the How To Do It Online CourseGoal: Provide community college educators, administrators and other stakeholders with information and ideas to create successful entrepreneurship programs at their community colleges.

Outcome: Each participant will create an Action Plan catered to your college that explains how you will implement Entrepreneurship education on your campus.

Objectives: Participants are expected to accomplish the following:• Consider how to implement the

entrepreneurial activity on their campus• Develop an plan of action based on their

community college’s goals

Learning Activities: • Six learning modules which are each one

week long. • Readings, videos, audio, interactive

discussions, activities, check on learning, and written assignments.

Highlights of the How To Do It Online Course

Module 1: Introduction to the Entrepreneurial College

Module 2: Entrepreneurship Education Unveiled

Module 3: Supporting Entrepreneurship Students (such as Phi Beta Lambda)

Module 4: Entrepreneurship: Myths & Challenges

Module 5: Funding the Entrepreneurial Agenda & Marketing Your Efforts

Module 6: Building Community Support & Staying Relevant

What is the Online Experience Like?

Learning Activities

Discussions

Asking Questions

Action Plan Development

Sample Participant Exercise

Take calculated risks

Generate creative ideas/partnership

s

Create better internal teams

Create better external

“products”

Challenge conventional

thinking

Respond to evolving needs

of its community

Delivering imaginative

offerings

Engaging experience for students, faculty,

administration

Achieving growth by

envisioning

1. Get into small groups (4-5 people). Consider the 10 qualities of an Entrepreneurial College:

2. Discuss with your group:• How is your college doing

today?• What can your college do to

become more entrepreneurial?

3. Share 1-2 ideas with the larger group.

Feedback from Course Participants"The 'How To Do It' course was the best experience I've had with a comprehensive course. I learned so much in this course. I have infused many of my lessons in my teachings and have gotten positive feedback, I have emails to prove it. I have begun my Entrepreneur campaign on campus. I have launched our Entrepreneur club for the students, I have begun dialogue with the foundation, all because of this great 'Take action' course. The ideas and strategies used simply pulls what you already have in you 'Out' and take you to the next level. Thank you for this much needed course." - Laura H. Manyweather, Los Angeles Southwest College

This course is amazing! This is just what I needed. - Kourt D. Williams, Ph.D., LACC

Thank you for a cool course and all your effort. I learned a lot and I am better prepared for working on further development of our program at HCC. - Andy Gold, HCCFL

How Do I Get Involved? Register on the NACCE website for the next available online course

Questions?

amy.valente@cayuga-cc.eduKaren.widmar@nwtc.edu