how to drive business model transformation inside a company
TRANSCRIPT
Gerrard Fisher Special Advisor WRAP UK
How to Drive Business Model Transformation Inside a Company
#SB15London
Zoë Arden | @zoearden Director SustainAbility
Coleen Chapman VP, Global Responsibility & Public Policy Starbucks Megan Kitchen Environmental & Ethical Affairs Manager Home Retail Group
Business model mapping: practical guidance
Gerrard Fisher Special Advisor
Resource Efficient Business Models (REBus)
• Helping businesses develop innovative & profitable approaches to resource efficiency and product sustainability
• 3.5 year project • 30 pilots across Europe • Business model evaluation toolkit • Free support and expertise to
mobilise new models www.rebus.eu.com
Good news
It’s not rocket science
Recognise that markets are changing
See also http://www.fastcompany.com/section/most-innovative-companies-2014
Observe commercial megatrends – e.g. smart devices and the “internet of things”
2050? 500bn
h"p://www.iea.org/publica2ons/freepublica2ons/publica2on/more-‐data-‐less-‐energy.html
2013 14bn
2020 50bn
2030 100bn
Predicted global smart device population
Source: Prof. Marcus Alexander, Ashridge Business School
Fit with your corporate strategy!
Champion
Operations
Commercial
Marketing
Exec Sponsor
Logistics Finance
CFO
Field team or stores
Legal
What is your network of supporters and influencers?
Options for business models
WRAP Innovation map
Peer2Peer & repair
What will the customer journey look like? What will they see, hear and feel?
http://www.lighting.philips.co.uk/pwc_li/gb_en/projects/Assets/CaseStudy_NUS_UK.pdf
Customer journey planning
Identify bus. case & sensitivities
Operating model
Service partners & providers
Market context
Customer proposition
Market data
Building the jigsaw for your business
Source: Prof. Marcus Alexander, Ashridge Business School
Market needs
Offer from me & partners
Strategic aims
What’s the fit with your corporate strategy?
Thank you [email protected] +44 (0) 7904 528185