how to drive growth to your early stage startup
TRANSCRIPT
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Early Stage Growth
— S
TART
UP
GRO
WTH
——
SAVVAS ZO
RTIKIS —
bit.ly/earlystagetips
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S a v v a s Zo r t i k i s
Growth Marketer
Product Guy
Scandinavian Design
medium.com/@SavvasZortikis
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Early Stage Growth Viral Loops
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Early Stage Growth Viral Loops
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Early Stage Growth Viral Loops
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Early Stage Growth Viral Loops
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Early Stage Growth Viral Loops
So, what is the problem?
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Early Stage Growth Viral Loops
Weak principles, no process, little experience.
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Early Stage Growth Viral Loops
Quantitative Model Translating data into a future-looking model
Storytelling Bringing it all to life
Data Analysis Understanding the meaning of data
User Psychology Understanding human behaviour and choices
Source: reforge.com
Principles
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Early Stage Growth Viral Loops
High tempo testing + Growth Machine + Execution
Process
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Early Stage Growth Viral Loops
In high tempo testing, your whole team commit to run a specific amount of experiments on a weekly basis.
High tempo testing
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Early Stage Growth Viral Loops
Growth Machine
6. Systemize (Productization + Playbooks)
1. Brainstorm (Backlog)
2. Prioritize (Backlog + Pipeline)
3. Test (Experiment Doc)
4. Implement (Execute like crazy)
5. Analyze (Experiment Doc)
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Early Stage Growth Viral Loops
Experiment backlog
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Early Stage Growth Viral Loops
Get results, not excuses.
Execution
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Early Stage Growth Viral Loops
5 growth levers for early stage startups.
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Early Stage Growth Viral Loops
Every team member should focus on
your top-level KPI.
1
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Early Stage Growth Viral Loops
1#MyQuoteIsNotEnough
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Early Stage Growth Viral Loops
Talk to every single user that signs up. No, you don’t need a sophisticated onboarding email flow.
2
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Early Stage Growth Viral Loops
2 #MyQuoteIsNotEnough
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Early Stage Growth Viral Loops
Don’t just shoot for a growth rate.
Build your growth bottom up instead.
3
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Early Stage Growth Viral Loops
3 #MyQuoteIsNotEnough
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Early Stage Growth Viral Loops
Sense of urgency.
4
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Early Stage Growth Viral Loops
4 #MyQuoteIsNotEnough
Treat every month as a sprint ending
the last day of the month at 00:00. The next one starts next day in the morning.
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Early Stage Growth Viral Loops
Build growth in your product.
Not outside.
5
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Early Stage Growth Viral Loops
5 #MyQuoteIsNotEnough
Source: thefoodiepatootie.com
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Say hello! 😀
bit.ly/earlystagetips slideshare
medium.com/@savvvaszortikis entrepreneurship, startup marketing, life lessons