how to drive sales & traffic through video (smx slides)
DESCRIPTION
My Slides from my Presentation at SMX teaching people how to leverage video to drive sales and traffic.TRANSCRIPT
![Page 1: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/1.jpg)
Driving Traffic & Sales through Video
@JakeLarsen7
![Page 2: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/2.jpg)
![Page 3: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/3.jpg)
![Page 4: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/4.jpg)
24,935,569 Lifetime Views
tv: History
![Page 5: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/5.jpg)
YouTube Marketing AmBADASSador
![Page 6: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/6.jpg)
13,854,569 Views (July 2011- Sept 2012)
tv: Recently
![Page 7: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/7.jpg)
tv: Traffic
![Page 8: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/8.jpg)
tv: Videos
![Page 9: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/9.jpg)
Views Spike Based on Popular Keyword Trends. (Apple Products)
iPhone 5 Unboxing Video Launched
iPhone 4S Released
iPad 3 Released
InvisibleSHIELD EXTREME Launched with iPhone 5
HzO Video(Waterblocking)
tv: Spikes
![Page 10: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/10.jpg)
ResultsClicks: 111,027
Sales (Trackable): $50,894.06
Great Branding: Inexpensive
![Page 11: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/11.jpg)
Increase Sales
* Product Pages with Video have 65% more sales!
![Page 12: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/12.jpg)
7 Secrets to get Views1. Keywords2. Great Content3. Timing4. Grab Attention Early5. Calls to Action6. Optimize Video7. Grabbing Thumbnail
![Page 13: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/13.jpg)
1. Keywords
● Choose them wisely● Relate to Your Product● Highly Searched (Popular)
![Page 14: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/14.jpg)
2. Great Content
The Three i's● Informative● Instructional● Intertaining
(Entertaining)
![Page 15: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/15.jpg)
3. Timing
● Timing is Everything● Launch when interest is high● Current Events
![Page 16: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/16.jpg)
4. Grab AttentionFirst 10 Seconds is the Most important Part of Your Video.
![Page 17: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/17.jpg)
5. Calls to Action
● Subscribers● Link Videos● Link Website
Annotations {
![Page 18: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/18.jpg)
6. Optimize Video
{Catchy, Interesting}
{Link First}
{Lots of Info}
{More the Merrier}
![Page 19: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/19.jpg)
7. Thumbnail
Begging to be Clicked
![Page 20: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/20.jpg)
Views Spike Based on Popular Keyword Trends. (Apple Products)
iPhone 5 Unboxing Video Launched
iPhone 4S Released
iPad 3 Released
InvisibleSHIELD EXTREME Launched with iPhone 5
HzO Video(Waterblocking)
tv: Spikes
![Page 21: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/21.jpg)
Adwords Video
● Guaranteed Views● Targeted Audience● Jump Start Video● Brand Exposure● Increase Sales
![Page 22: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/22.jpg)
TrueView Layouts
In-SearchSearch Results
In-StreamPreview
In-DisplayRelated Video
![Page 23: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/23.jpg)
Targeted AudienceInterestInterests of Person
KeywordsContent of Page
TopicsContent of Page
Re-MarketingContent of Page
![Page 24: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/24.jpg)
Adwords Video
● Guaranteed Views● Targeted Audience● Jump Start Video● Brand Exposure● Increase Sales
![Page 25: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/25.jpg)
YouTube = Wild West
![Page 26: How to Drive Sales & Traffic Through Video (SMX Slides)](https://reader033.vdocument.in/reader033/viewer/2022051312/5474eedfb4af9fae0a8b58bf/html5/thumbnails/26.jpg)
Jake Larsen
Blog: www.JakeLarsen.MeTwitter: JakeLarsen7Email: [email protected]
Download: www.JakeLarsen.Me/SMX