how to embrace digital transformation in the financial services sector
TRANSCRIPT
© 2012 GlobusMedia Ltd
The Digital Dawn in Banking How to embrace digital transformation in the financial services sector
2
Almost every business today is going through a process of
digital transformation. Companies are investing in digital marketing and the technology that enables
them to engage customers and manage internal processes.
3
Digital transformation is about deploying technology specifically to realize strategic business objectives. The financial services sector is beginning to perceive the potential of digital to integrate and streamline the entire business process.
4
Many financial organizationsare still operating with manual processes or legacy systems. There are some that are still running marketing operations with paper- based systems.
5
Financial services organizations know that they must adopt digital ways of working to improve process, cut costs and encourage internal fluidity.
6
Top priority areas for technology investment in the financial services and insurance sector, researched by Econsultancy.
7
“Industries like travel, media andretail have each experienced extreme disruption and it’s
significant how those that haven’t transformed have tended to
become obsolete or irrelevant”Rob Mettler,
Director of Digital Business, PA Consulting
Insights from industry experts and research
9
“As demand for and expectationof digital products has grown sodramatically, customers have nowbecome the primary force behinddigital transformation in allindustries.”
iBM Research
IBM Research “Digital Transformation: Creating New Business Where Digital Meets Physical” outlines their three basic approaches in the strategic route to transformation:
10
Focusing on customer value propositions
Transforming the operating model
A holistic combination of transforming the customer value proposition and organizing
operations for delivery
Research by AT Kearney
11
How to achieve successful digital transformation
13
The idea of wholesale digital transformation can be daunting.
But successful
Projects can begin with small incremental change at the
core of the business.
14
The first step is to change the mindset of the board as many in the financial services industry may not yet fully appreciate digitalization as a core strategic value.
15
“The most important thing in the digital transformation process is having the leadership in place to recognize the potential and commit to a more transformative journey.”
Rob Mettler, Director of Digital Business, PA Consulting
Four key elements of a successful digital transformation
A collaborativeenvironment
Long-term visionand short-term execution ability
Strategic partnership with technology vendors
16
An innovative mind-setfrom the board ofdirectors
How to achieve digital transformation success: start with a pilot project
17
1. Identify the issue that hampers your
efficiency
2. Build a list of digital solutions that
could help solve your
problem
3. Determine what you
are looking for in a system & create a
cost-benefit analysis
6. Throughout the process, always keep a
“test-and-learn”attitude with everyone
involved
5. Create an authentication and
monitoring mechanism to achieve the
security level for access to digital
channels
4. Design an implementation plan
and think about how thatsolution will fit your company’s success
Get in touch
www.brandworkz.com
For further information, contact us at
United StatesDallas+1 214 932 3136
United Kingdom London+44 (0)20 7288 9700
AustraliaMelbourne+61 (0)3 9095 7050