how to excel in content marketing
DESCRIPTION
A presentation I did at the Joomla conference "J and Beyond" 2014.TRANSCRIPT
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@sarahwatz
How to excel in content marketing
1WHY
2 3 4WHO WHAT HOW WHEN
5 6ANALYZE
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@sarahwatz
The act of selling has changed because the act of buying has changed.
John Jantsch, Duct Tape Selling
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@sarahwatz
Content Marketing.
HTTP://EN.WIKIPEDIA.ORG/WIKI/CONTENT_MARKETING
Is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
Successful content marketing relies on providing "consistent, high-quality content that solves people's problems”.
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@sarahwatz
Be clear on your objective.
1WHY
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@sarahwatz
Example goal:
Attract 1000 leads.
Capture 300 leads.
Convert 30 to clients.
1WHY
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@sarahwatz
Every move counts.
1WHY
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@sarahwatz
When you focus on tactics and ignore strategy the result is leakage.
1WHY
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@sarahwatz
Define your market. 2WHOWho is your dream client.
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@sarahwatz
Develop a persona.
Demographics
Influences/influencers
The value of use
Content preferences
Objections & frustration
Motivation
Triggers
2WHO
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@sarahwatz
3WHAT
Great, educational and sharable content.
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@sarahwatz
4HOW
Choose best medium.Use a content calendar.
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@sarahwatz
5WHEN
Publish planed, smart & timely.
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@sarahwatz
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@sarahwatz
6ANALYZE
& REVISE
Measure your success rate. !
Analyze, revise and optimize.
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@sarahwatz
Thank you.