how to fix your marketing blind spot
DESCRIPTION
Marketers think they've seen it all, but they are usually blind to the truths of customer needs. Here's how to move beyond data to get to real insights that will improve your marketing and build your business.TRANSCRIPT
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H O W T O F I X Y O U R M A R K E T I N G B L I N D S P O T
L E T T H E R E B E S I G H T
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3 reasons marketing is harder than ever
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1. Competition for attention has skyrocketed
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my facebook feed (and yours) is a combination of personal and professional relationships
a message from a friend
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a message from a company
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a message from a family member
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a message from a company
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You are competing for attention against people we actually love
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You are competing for attention against people we actually love
and that’s incredibly difficult for marketers
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2. Marketing and customer service are co-dependent
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the customers always write
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Every customer is a reporter now
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3. Marketers are blind to customer needs
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We are surrounded by data, yet we are starved for insights
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The people who know what customers really want:
!
S A L E S O P S C U S T O M E R S E R V I C E
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The people who know what customers really want:
!
S A L E S O P S C U S T O M E R S E R V I C E
(not marketing)
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Ask yourself this question…..
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How much time do you spend talking to customers?
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How much time do you spend talking to the people who spend their time talking to customers?
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No great customer insights will be discovered from behind a desk
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Reach out to the people who are ALREADY PAYING YOU
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Great things happen when you move past data and start to find insights
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300,000 downloads for this app from Vanderbilt University Medical Center that provides real-time lightning warnings for youth sports coaches. This was built only after conversations with those coaches yielded the insight about lightning concerns.
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24.7% sales increase for IKEA in Montreal when conversations with customers yielded an insight that they needed boxes to move apartments successfully
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As marketers, we think we’ve seen it all, but usually we’re blind to customer needs
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@ J A Y B A E R # O U T R E A C H M A R K E T I N G
READY TO OPEN YOUR EYES?
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jay baer
ConvinceAndConvert.com