how to format your blog posts for great reader experience
TRANSCRIPT
You put all your heart into creating that piece of
content.But what if it is not pleasing to the reader?
• What if your reader ignores that content you have created?
• What if that content doesn’t get any shares or comments?
Why should you bother about formatting your blog post?
• You have spent a lot of time and energy in conceiving that great idea and creating a killer piece of content.
• Now, why should you spend even more time and energy in formatting it? Crazy isn’t?
Here’s why you should format your blog posts!
• People are in a hurry looking for something.
• If they land on your site (through any means) and if they don’t like what they see they are going to leave your site.
• Why? Because there are numerous places where they can find the same information
So here are 4 tips to format your blog posts for great
reader experience!… assuming that you create killer content in
the first place!
If you’re not sure whether you create killer content or not, or if you don’t
know how to create killer content …
… check out my Course on creating killer content for your
business:
How to create killer content for your business?
When your readers are presented with a big block of text, it instantly gets
overwhelming.
It creates an illusion of difficulty.
And mess.
When your readers are reading a piece of text, bullet points give them a change.
Like something that stands out.
There are distractions everywhere!
• Google+
• Youtube
• Email notifications
• Cell phones beeping
• Microwave
• Washing machine
• Household chores
• Interrupting colleagues (or members of family)
• ….. and the list will go on!
Ads, flashing banners, distracting stuff in the sidebar, and sometimes even
the sidebar itself could be distracting.
Format your blog posts so you and your readers can
actually benefit from them
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