how to generate business leads using social media [stuartjdavidson]
TRANSCRIPT
What is a Business Lead?A business lead is someone who show interest in your offering and provides contact details for further contact.
Capturing a Business Lead
Www.stuartjdavidson.com
- Email opt-in- Social media engagement- Sales question- Recommendation / referral- Live chat- Direct email enquiry- Direct phone enquiry
Methods of capturing a lead
Methods of nurturing lead
Automated: - Email
Manual: - Phone - Face-to-face - Online engagement (IM, social media)
A business lead needs to be captured and converted in order to realise business value.
How Can social Media Be Leveraged?There's typically 3 ways social media can be used to generate business leads...
Social Media lead Generation
Www.stuartjdavidson.com
Use social media as a
means to drive traffic to your
marketing resources that
capture business leads.
Generare Traffic
Use social media to reach
out and start talking to
prospects, provide customer
service and alleviate buying
concerns.
Generate ENgagement
Use social media to
generate leads directly on
social networks (i.e. Internal
Facebook pages / ads,
Twitter cards / ads etc).
Generare Leads
Example: Twitter – Generate Direct Leads
Www.stuartjdavidson.com
Use Lead Generation Twitter CardsThe beauty of Twitter LGCs is that you can add a LGC to a regular non-promoted Tweet and it doesn't cost you a single solitary penny.
Compose and send the Tweet from inside Twitter Ads
1. Log in to Twitter
2. Click the Setting Icon and select "Twitter Ads" from the drop down menu
3. Click on the "Creatives" Tab in the top Nav Menu in Twitter Ads and Select "Cards"
4. Click "Create your first Lead Generation Cards"
Example: Facebook – generate Traffic
Www.stuartjdavidson.com
Link Facebook Updates to WebsiteCreate compelling Facebook updates that your audience would want to click to your website to find out more.
Vary Content DeliveryTest, measure and analyse components of your Facebook marketing to optimise: - Timing - Message - Format [Link, Video, Image, Text]
Example: LinkedIn – Generate Engagement
Www.stuartjdavidson.com
Use LinkedIn updates and GroupsUse the various update streams to engage with your 1st degree connections and Groups to engage with wider audiences.
Understand, Listen, Engage, RespondKnow who your audience is and what they want to discuss, listen to them, engage when appropriate and valuable, respond accordingly.
Example: LinkedIn Questions
are You using all 3 Social Strategies?If you're not using all 3 social tactics to generate leads then ultimately, you're leaving money on the table.
But...
If resources are tight, then it's better to focus on ONE and perform well, than THREE and perform badly.
[Example 1: Business owners with no time can use social ads to generate leads on autopilot]
[Example 2: Marketers with little capital can engage with prospects to generate leads manually]
Www.stuartjdavidson.com
How To Generate Business Leads Using Social MediaKey takeaways:
• Understand what a lead is• Understand how to Capture and Nurture Leads • Understand 3 social media approaches to generating leads• Understand how you can implement each of the 3 strategies
What's next?
Www.stuartjdavidson.com
@RealSocialShark
www.facebook.com/thesocialshark
EMAIL:
Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the coaching area.
As part of your marketing coaching membership, you can ask me one question a month via email and I'll send a personalised and private email response back.
If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected!