using social media to generate leads 2014
DESCRIPTION
How to use Social Media (specifically Twitter and LinkedIN) to generate more leads for your business. For more info and advice call studioSkyline on 0207 112 9134 or email [email protected] Visit: http://www.studioSkyline.co.uk to learn how you can use Social Media to take your business to the next level!TRANSCRIPT
How to use Social Media to Generate More Leads
Tweet us while listening: @ashdavis @studioSkylineUK
#MJB #SocialMedia #Sales #Leads
• Why use social media?
• What is social media?
• How to create a Social Media Strategy
• 2 Ways to Generate Leads
• Actions
What will you learn?
22/11/2014 @studioSkylineUK
Why use Social Media?
The World is At Your Finger Tips
Build Brand Awareness
Increase Conversions and Trust
Position yourself as an Expert and Authority in your Industry
Generate New Leads for Your Business
What is Social Media?
@studioSkylineUK
It’s not…
Traditional Marketing
It definitely isn’t…
Classic Advertising
Just a Profile on Facebook, Twitter, etc
And it’s not…
Social Media defines the activities that integrate technology, social
interaction and the sharing of words, images, video and audio
In other words…
Social Media is a conversation that takes place online
If it’s so good.. Why don’t you do it?
What do you need to do?
Create a Strategy (a really good one)
@studioSkylineUK
Remember it’s a conversation… With Your Potential and Existing Clients
Like all conversations
the key to social media begins with listening
Start listening to…
- Key public figures/influencers - Mentions of your organisation - Popular industry blogs and websites - Where are your customers? Then you will know: - What social media channels to join - Who to connect with - How to find your customers
@studioSkylineUK
The 3 Pillars of Social Media Success
Daily Updates Build an
Audience
Engage and Generate Leads
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Post Daily Updates
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How to Find Quality Content?
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How to Manage Your Social Media Updates
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Don’t Always Talk About Yourself
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Bonus: Become a LinkedIN Authority on LinkedIN Pulse
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Build a REAL Targeted Social Media Audience
@studioSkylineUK
Find Your Twitter Target Audience
@studioSkylineUK Find Your LinkedIN Target Audience
@studioSkylineUK
2 Ways to Generate Leads
1) Active Listening 2) User Engagement
Daily Updates Build an
Audience
Engage and Generate Leads
@studioSkylineUK
Active Listening
1) Active Listening 2) User Engagement
Daily Updates Build an
Audience
Engage and Generate Leads
@studioSkylineUK
Step 1) Listen
Visit: http://search.twitter.com/ and click on “Advanced Search”.
@studioSkylineUK
Step 2) Search
@studioSkylineUK
Step 3) Engage
Take action! You can: follow, “favourite” or reply directly to the content of the tweets. The key thing is to listen well so your reply is relevant. The KISS (keep it short and simple) principle applies here too. And don’t be promotional at this stage – just be really helpful. Keep in mind that not all tweets will be relevant for you. So don’t reply to everything – just pick the ones that look right for you.
@studioSkylineUK
Outreach & Engagement
1) Active Listening 2) User Engagement
Daily Updates Build an
Audience
Engage and Generate Leads
@studioSkylineUK
Generate Leads: User Engagement
@studioSkylineUK
LinkedIN: Track who engages with you
Hi [name], As part of my LinkedIN strategy I’m seeing how I can help the people I’m connected to. What kind of clients or customers are you looking for and let me see if I can help? Thanks.
@studioSkylineUK
Reach out and Message People
- It’s a warm lead because THEY initially engaged with you - They have been seeing you and your updates - See how you can help them - Arrange a one to one meeting/coffee/lunch with them
@studioSkylineUK
Action steps to Get Results
- Remember the benefits associated to social media to motivate you to spend time on it
- Set aside at least 1 hour a week for social media updates - Set aside 30 minutes per day to build your social media audience - Set aside 1 hour a week to contact those who have followed and
engaged with you (new business leads) that week
Example: Monday: 2 hours on our social media updates Everyday: 1 Hour on Finding and Connecting with Target Audience Friday: 1-2 Hours to Message everyone that has engaged with you
Questions?
Ashley Davis
E: [email protected] T: 0800 211 8511 M: 07889 177 749 W: www.studioSkyline.co.uk Twitter: @studioSkylineUK
studioSkyline
@studioSkylineUK
Free Offer: 1 Hour Social Consultation
Let us create a social media strategy for you…