how to get information the national museum 2015 1 michaela likeova milorad vucevic stine dorry...
TRANSCRIPT
How to get informationThe National Museum 2015
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Michaela LikeovaMilorad VucevicStine Dorry Meulengracht MadsenKamila MelnyczokMonika Křížová
http://www.stinedmm.dkhttp://www.kamilamelnyczok.besaba.com http://krizmonika.wix.com/mkdesign#!2-semester-/c19ex
Intro
How to improve costumer experience at the National
Museum
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Focus area
How to get information in easier and more interesting ways
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Customer Journey
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Customer Journey
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Needs - 1. Website
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Needs - 2. Confusing
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Needs - 3. Lots of reading
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Approach - Include Online-booking
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Approach - More visual appealing
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Approach - More interesting form of information
Android IOS 11
Approach - More interesting form of information
• Story-telling
• Interactive way of learning
• Involving more senses
• Different languages
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Benefits - Costumer Journey
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Benefits - Costumer Journey
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Benefits - Online booking tours
Booking-systems saves customer’s time
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Benefits - Increase sales
Satisfied costumers will have a bigger tendency to visit the cafeteria and the souvenir shop
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Benefits - More costumers
Satisfied costumers will recommend the museum to friends, family and colleges
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Competition
If the National Museum doesn´t follow modern evolution of service,
people will maybe go visit other museums
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Competition - Main Competitors
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The National Gallery of Denmark
Glyptoteket Rosenborg Castle
Flowchart
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