THE SMART WAY TO GET

RAVING FANS

Mathieu van Steenberge10/06/2010

90% have trust in recommendations from people they know!

Source: Nielsen Trust In Advertising Global Report July09

You need to make a Facebook Fan Page for your business.

Now!

Source: Latimes.com

Source: Standaard.be

Source: Standaard.be

Source: DeMorgen.be

Only make a Fan Page when you

believe that what you are doing will make a difference.

And you have a plan.

The plan is called customer centricity

Be genuinely interested

Manage expectations

Walk in your customers

shoes.

Track every contact

Analyse customer problems instead of

desires.

And you need time.

Lots of time

Ready?

People talk.

3 reasons people talk

YOU give them a REASON to talk about you!

People talk even more on Facebook.

Case: pizzastuntCase: Pizzastunt

Case: Pizzastunt

• 1000 pizzas in Mechelen• 4000 unique visitors on www.pizzastunt.be• 98% loved the concept/idea • 72% were new customers that never used JE • 90% will use JE in the future • 55% talked about Just-Eat to more than 4

people/friends• 92% recommended JE to his friends

Streets that ordered

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