how to grow a business and what to look out for
DESCRIPTION
http://impowersolutions.com/Everybody's dream is to grow their business enough so that they can be financially independent. However, you need to be aware of a few things while your business is growing.TRANSCRIPT
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ONLINE MARKETINGCAN GROW YOUR LOCAL BUSINESS?
STILL WONDERING IF
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HERE ARE
SOME FACTS
YOU SHOULD KNOW…
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91% of Internet Users Own a PC/Laptop
80% of Internet Users Own a Smartphone
47% of Internet Users Own a Tablet
Internet Usage Is Everywhere
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User-FriendlyIt must load quickly and
be easy to navigate to
keep visitors longer
Calls-to-ActionCall-to-action should be
on every page and your
contact information should
be clearly visible
Optimized for Search Engines
It should be SEO-friendly
with all of the key SEO
components built-in
Valuable ContentIt should contain
engaging, helpful content
for your customers and
website visitors
Your Website Is A Top Priority46% of people say they determine the credibility of a company based on their
website
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80% 20%
20% of Consumers
Use Other Sources to Find Local
Products, Services, and
Businesses
80% of Consumers
Use Search Engines to Find Local
Products, Services, and Businesses
Local Consumers Are Going Online
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Local Directory
ListingsClaim & Optimize for
Higher Rankings
ContentValuable Targeted, SEO
Content to Generate More Traff ic
Social MediaEngage & Post
Consistently
On-Site & Off-Site SEOGenerate More Traff ic
Organically
KeywordsResearch & Implement
Important Keyword Terms
Local SEO Is KEY
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86% of people skip TV commercials
44% of direct mail is never opened
BUT There Are..
11 BILLION
Here’s Something To Tink About…
Google searches each month
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The World IsSOCIAL
• 72% of all internet users are
now active on social media
• 71% of users access social
media from a mobile device
•
• 51% say social opinions
influence their purchase
decisions
• 3 in 5 small businesses say
t h e y ’ v e g a i n e d n e w
customers by using social
media
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Especially On Facebook…ü Over 1.39 billion monthly active
users worldwide
ü 890 million people log onto Facebook daily
ü Facebook accounts for 15.8% of total time spent on the Internet
ü 70% of small businesses have acquired customers through Facebook
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88% Trust Online Reviews as Much as Personal Recommendations
Your Online Reputation MATTERS
90% of Consumers Say Online Reviews Impact Their Buying Decisions
A One-Star Increase In Yelp Rating Leads To A 5-9% Increase In Revenue
80% Have Decided Against a Business Due to Negative Reviews
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9 out of 10 mobile searches lead to action such as a phone
call or store visit;
70% of them lead to action within one hour
On average, people have 26 apps installed on their
phones;
40% of them interact with the app immediately after a
notif ication
Text coupons are redeemed 10 times MORE than traditional
coupon offers;
64% of consumers have made a purchase as a result of receiving a text message
Mobile-Ready Website
MobileApps
Text Marketing
Mobile Usage Is HOT
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86%Conversions
Videos on landing pages increase
conversions by 86%
75%Traff ic Boost
75% Of Users Visit The Marketer’s
Website After Viewing A Video
88%RetentionThe average user spends 88% more time on a website with video
50%Popular50% of users watch business related videos on YouTube once a week
It is predicted that 79% of all internet traff ic will be video by 2018
Videos Are Taking Over Te Web
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• YouTube has more than 1 billion users
• Users spend more than 4 billion hours watching videos each month
• 300 hours of video are uploaded to YouTube every minute
• Half of YouTube views are on mobile devices
As A Matter Of Fact…
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Converts66% of consumers have made a purchase online as a result of an e-mail marketing message
Prof itable67% of marketers say email is key for attracting prospects and increasing their marketing ROI
VersatileTop 3 uses of email are newsletters, promotional content, and welcome series emails
Great ROIEmail Marketing
typically returns $44 for every
$1 spent
Popular72% of US Online
adults send or receive personal emails via smartphone at least
weekly
Follow-Up With Email
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SocialYou need to be “social” with
your existing and potential customers online
WebsiteYou need a professional,
up-to-date website to attract and convert more customers
ContentYou need top-quality, valuable
content posted on various online platforms to capture leads
Digital
Digital Marketing is Here to Stay
Mobile-ReadyYou need to utilize the power of
mobile marketing to reach more of your target audience
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Every Company’s Situation Is Unique
But Don’t Delay…
TAKE ACTION And Started Building A Profitable Online Strategy!
DESIGNPLAN BUILD
REVIEW
DRIVE
EVALUATE
Where Do You Start?
TEST
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READY TO GROW YOU ONLINE PRESENCE?
Contact Us Today!
Thank You For Viewing
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How to Get in Touch with us!
www.impowersolutions.com
VTN Tower, 4th Floor, Rajiv Gandhi Salai (OMR),Siruseri, Chennai, Tamil Nadu, India – 600119
Phone: 044 – 6744 7777Mobile: +91 – 9003020455Email: [email protected]